Senior Marketing Data Analyst, Burner
Mobile Apps
More information about location
App for creating temporary phone numbers
Job no longer available
App for creating temporary phone numbers
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To build best-in-class software products that empower millions of customers with better control of their privacy,c communications, and identity.
Role
Who you are
- A firm grasp of attribution models, mobile advertising identifiers, and the SKAN framework is essential
- We're seeking someone passionate about marketing data analysis with a proven track record of driving results
- 5+ years experience in marketing analytics, with a concentration on mobile subscription apps
- Experience with Mobile Measurement Partners (MMP) — Adjust highly preferred
- Knowledge of Mobile Advertising Identifiers
- Experience with key marketing analytics platforms, including Firebase and Google Analytics
- Understanding of the SKAN framework (SKAdNetwork)
- Understanding of attribution models and key marketing effectiveness metrics
- Experience working closely with marketing teams (customer acquisition, CRM, and brand)
- Effective communication skills to present information to both technical and non-technical audiences
- Deep knowledge and practical experience with SQL
- Experience using scripting languages (R/Python) to automate processes
- Proficiency in developing and maintaining reports in Tableau or other data visualization tools
What the job involves
- As the Senior Marketing Analyst for Burner, you'll leverage data insights to shape our customer acquisition and retention strategies
- You'll build reports and dashboards by analyzing and interpreting data from various sources to assess campaign effectiveness, ROAS, customer behavior, and market trends
- Collaborating with product and analytics engineering, you'll deliver actionable insights to drive marketing success
- You'll manage the subscription app martech stack, including Adjust MMP, Firebase, and Google Analytics, and do data modeling for ROAS, payback, and lift/incrementality measurement
- This is a senior individual contributor role reporting to the VP of Marketing
- Analyze customer acquisition, retention/engagement, and market trend data to provide valuable, data-centric insights and reporting solutions
- Create dashboards and ad hoc reports to deliver actionable insights and inform business decisions, focusing on automation and scalability
- Own the implementation of the martech stack, including Adjust MMP, Firebase, Tableau, and Google Analytics
- Own marketing event funnel to enable campaign optimization and attribution, including Adjust events, Firebase events, and SKAN conversion schema
- Translate business requirements into engineering requirements and coordinate with Data Engineering to build solutions
- Collaborate with product and analytics teams to ensure accurate marketing data, current SDKs, and optimized martech stack
- Contribute to campaign development, from forecasting to defining metrics
- Apply statistical modeling techniques using SQL, Python, or R to identify effective growth strategies
- Develop insights to drive optimizations across all channels
- Provide actionable insights to guide strategic direction and day-to-day decisions
- Develop models for ROAS, payback, lift/ incrementality measurement, and other KPI calculations
Our take
Whilst burner phones have an understandably shady reputation, the ability to make and receive calls & texts whilst protecting your personal information has a broad and by-the-book range of use cases. Not only does it promote better security when giving out your number - say for online dating, or putting up Craigslist ads - it also tallies with a broader push towards data protection more generally.
The Burner app, started by Ad Hoc Labs back in 2012, has been offering this service long before data privacy became a hot-button topic. The app reroutes incoming calls to a temporary number purchased by users, and it is then forwarded to their device.
Burner appears to have been growing steadily since launching back in 2012, adding features like the ‘GhostBot’ and inter-app connectivity. It remains one of the go-to burner number apps, in a market that has been growing since its launch. With competitors like Hushed and CoverMe offering more options globally, and Sideline offering its service for free, Burner may have to stay focused on sharpening its offerings to stay ahead.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2013
$2m
SERIES A
Total funding: $2m
Company benefits
- Be Well: Full health and dental coverage for employees, dependents, and domestic partners
- Invest in Your Future: Get a 401k with a 4% company match
- Develop Your Career: Invest in your future with paid training, conferences, and online learning
- Get Fully Equipped: Apple laptop, test devices, second monitor - get whatever you need to do your best work
- Work in Style: Get a stipend to improve your remote setup, or use our safety-first office space in LA
- Lots More: From parental leave to charitable giving matches, and more
Company HQ
Silver Lake, Los Angeles, CA
Leadership
Greg Cohn
(Co-Founder & CEO)Previously co-founder at Auctions for Change, then joined Yahoo! as the Director of Strategy and Business Development. Moved on to serve as their Senior Director, Global Head of Product for Social Monetization & Games.
Will Carter
(Co-Founder)After working as Director of Technology at iconmobile LLC, they worked as a Senior Researcher at Nokia. They then moved on to the role of Director at Nodesnoop Labs.
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