Digital Marketing Manager, Docker
$115.5-165k
+ Equity
Google Analytics
Salesforce
Hubspot
Marketo
Senior and Expert level
Remote from US
More information about location
App development platform
Be an early applicant
App development platform
1001+ employees
B2BInternal toolsSaaSDevOpsCloud Computing
Be an early applicant
$115.5-165k
+ Equity
Google Analytics
Salesforce
Hubspot
Marketo
Senior and Expert level
Remote from US
More information about location
1001+ employees
B2BInternal toolsSaaSDevOpsCloud Computing
Company mission
To simplify the lives of developers building world-changing apps.
Role
Who you are
- 5+ years in B2B paid media, performance marketing, or digital demand generation, ideally at a PLG and sales-led SaaS company
- Hands-on expertise building and optimizing LinkedIn Ads and Google Ads (Search) at scale across multiple paid channels. Reddit, display, or programmatic experience is a plus
- Deep experience running paid media across multiple regions (NAMER, EMEA, and APAC): geo-targeting, region-specific audience strategy, and localized campaigns that perform in-market. This is a must-have for the role
- Demonstrated ownership of pipeline and efficiency targets, not activity or cost-per-lead metrics alone. You can walk us through spend you ran and show how it mapped to sourced and influenced pipeline
- Proven experience building and owning a structured channel and experimentation framework: clear hypotheses, clean test design, statistically sound reads, and budget reallocation based on results
- Strong measurement and attribution skill: closed-loop Salesforce reporting, offline conversion import, platform conversion APIs, and the judgment to tell real pipeline quality from vanity volume
- ABM targeting experience: matched account lists, first-party audiences, function, seniority, and title targeting, suppression, and account-engagement reporting
- Agency management experience. You set direction, give the agency what it needs to succeed, and QA the output rather than hand the function off
- Comfortable owning paid search directly, not only paid social
- Fluency with the modern paid and measurement stack: Salesforce, marketing automation (e.g., Marketo or HubSpot), an ABM platform (e.g., 6sense), and GA4
- Developer-adjacent or technical audience experience preferred, and experience at a fast-growing AI company is a strong plus. Background in containers, cloud infrastructure, AI, or open source is an advantage
- A builder-operator who owns the strategy and stays close enough to the account to know what is landing and what needs to change
What the job involves
- Docker’s Growth Marketing team turns developer momentum into enterprise pipeline, and paid media is one of the most direct levers we have
- It is how we put Docker’s launches, our security and AI story, and our enterprise value in front of the right buyers at the right moment, and how we turn budget into measurable pipeline
- This role owns Docker’s paid media engine end to end across paid search, paid social, display, and programmatic, with LinkedIn and Google as the primary channels and Reddit and emerging channels in the mix
- As Digital Marketing Manager, you own the function from strategy through execution and reporting: audience and ABM targeting, channel and budget strategy, campaign build and optimization, landing-page and conversion-path quality, and the measurement that connects every dollar of spend to pipeline
- You are the strategic point of contact for our paid media agency, setting direction and holding the work to a high bar rather than handing it off
- You report to the Head of Digital Marketing within Growth Marketing and partner daily with Integrated Campaigns, Product Marketing, Marketing Operations, Web, and Developer Relations
- Success is measured the way the business measures it: pipeline generated and the efficiency of the spend that generated it, not lead volume or cost per lead in isolation
- You own a number, not a volume of activity
- You can look at the account on any given day and know which programs are producing qualified pipeline, which are not, and what you are changing as a result
- You are fluent in the full measurement chain, from platform conversion tracking through to closed-loop attribution in Salesforce, and you defend pipeline quality over vanity metrics
- You keep campaigns current with where Docker’s product and positioning actually are, so paid always reflects what we are selling now
- And you bring a testing discipline that compounds: clear hypotheses, clean reads, and budget reallocated toward what works
- Own Docker’s paid media strategy and execution across paid search, paid social, display, and programmatic, with LinkedIn and Google as primary channels, tied to quarterly pipeline and efficiency targets rather than lead volume
- Own audience and ABM targeting end to end: first-party and install-base audiences, matched target-account lists, function, seniority, and title targeting, suppression, and retargeting, all aligned to Docker’s enterprise ICP
- Own the measurement and attribution model: platform conversion tracking (LinkedIn Insight Tag and CAPI, Google Enhanced Conversions), offline conversion import, and closed-loop reporting through Salesforce so spend maps to sourced and influenced pipeline. Report on pipeline quality, not cost per lead alone
- Own paid search directly: ad-group and keyword architecture, negative-keyword discipline, bid strategy, and spend efficiency, including not paying for terms Docker already ranks for organically
- Own budget allocation and return on ad spend across channels, with continuous testing and reallocation toward the best-performing programs and disciplined pausing of what is not working
- Own landing-page and conversion-path quality in partnership with Web and Marketing Operations: campaign-specific destinations, working forms and CTAs, and A/B testing of creative, audiences, and pages
- Serve as the strategic point of contact for Docker’s paid media agency. Set direction, briefs, GTM context, ICP, and audiences; QA the work; and hold the agency accountable to results
- Partner with Integrated Campaigns and Product Marketing to land Tier 01 product launches and ABM programs through paid, with the right assets, messaging, and destinations for each audience and buying stage
- Build and maintain performance dashboards using advanced attribution, and own paid media reporting and QBRs for Growth Marketing and marketing leadership
- Keep paid programs current with Docker’s product evolution and positioning, refreshing or retiring creative and offers as the portfolio and messaging change
- Partner with Marketing Operations on tracking, lead routing, and data integrity across all paid programs
- First 30 Days
- Immerse in Docker’s product, buyer journey, enterprise ICP, and current paid programs across every channel and the agency relationship
- Audit the live account end to end: audiences, keyword and campaign architecture, creative, landing pages, budget allocation, and the measurement setup. Identify what is producing pipeline, what is not, and where spend is leaking
- Map the current measurement chain and the gaps between platform conversions and closed-loop pipeline in Salesforce, and propose a remediation plan
- Build working relationships with Integrated Campaigns, Product Marketing, Marketing Operations, Web, DevRel, and the paid media agency
- First 90 Days
- Ship a paid media plan tied to pipeline and efficiency targets for the next two quarters, with a clear channel, audience, budget, and testing strategy
- Stand up closed-loop measurement so paid spend reports against sourced and influenced pipeline, not cost per lead alone
- Rebuild audience and ABM targeting against Docker’s enterprise target-account lists, and bring paid search architecture and negative keywords up to standard
- Land the next Tier 01 product launch through paid with campaign-specific destinations and current positioning, and retire stale creative and offers
- Establish a monthly paid performance review cadence and a dashboard leadership can trust
- One Year Outlook
- Deliver against the full-year paid contribution to pipeline, with attribution across spend, sourced pipeline, and efficiency, and establish the baseline Docker measures against going forward
- Run a continuous testing engine that compounds: clean reads, documented learnings, and budget reallocated toward what works
- Make paid a dependable, efficient pipeline channel for every Tier 01 launch and ABM program, with the agency operating as a high-performing extension of the team
- Deepen integration with Lifecycle and Product Marketing so paid compounds with the rest of the funnel
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which has been used to hire new talent, ramping up its business, and continuing to develop and refine its product. On top of this bounce back to success, it's also embarked on a series of acquisitions to bolster its business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
47% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $526m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- Employer Paid Holidays
- Generous Parental Leave (after 6 months of employment)
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
Company HQ
China Basin, San Francisco, CA
Leadership
Don Johnson
(CEO)Prior to joining Docker in 2025, Don spent nearly 9 years at Oracle in various Engineering/VP roles. Before that, they spent over 7 years at Amazon as a Software Development Engineer and Principal Engineer.
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