CRM Specialist, Luko
€40-45k
Home insurance company
Job no longer available
Home insurance company
101-200 employees
Job no longer available
€40-45k
101-200 employees
Company mission
To be a trusted partner to take care of consumers' homes, so they can focus on their lives.
Role
Who you are
- You have an education/training in a Marketing or Data field
- +1y significant and successful CRM experience: you already worked with a CRM tool
- Languages: French native and fluent in English
- Very rigorous with strong analytical skills: Data and KPIs driven
- Copywriting skills: comfortable to write customer contents on your own
- Comfortable with tech and data environments: you're not afraid of managing data variables, HTML and owning campaigns set up in different tools / back office (CRM, CMS...)
- Entrepreneurship & results-oriented mindset with a test and learn approach
- Curious: you are a heavy reader of tech news, different CRM programs and are always pushing to hear about best practices
Desirable
- 1st experience in start up / scale up / fast growing environment is a big plus
- 1st experience with Braze or Salesforce a big plus
What the job involves
- As CRM Manager, you will strongly contribute to boost acquisition of new customers and improve leads engagement and retention on both Home and Travel insurance markets
- You will work directly under the supervision of Luko’s Customer Marketing (CRM) Lead to build a stellar client relationship, unique in the Insurance sector
- Understanding leads acquisition strategies, insurance clients Lifecycle and retention tactics
- Provide best-in-class and multichannel retargeting journeys (Email, SMS, Push):
- Create and optimize CRM campaigns through automation, personalization, benchmarking and crazy AB testing
- Identify new opportunities by leveraging customer insights, optimizing flows and up-selling or cross-selling, and implementing retention measures
- Analyze & monitor the performance of your campaigns & initiatives
- Share best practices with other EU markets
- Participate to Marketing key objectives. ie:
- Boost leads conversion on product & through CRM
- Increase clients ARPU with cross/up sell
- Ensure a strong engagement level of our customer base to increase their lifetime (NPS, services adoption, churn rate)
- Manage user reviews
- Support any CRM tool migration
- Support any product launch
- Manage cross functional projects working closely with cross-channel teams: Product, Growth, Customer Service, Pricing teams to build the best customized user journeys
Application process
- 1. First interview/ Introduction call with your future manager Amélie
- 2. Case study + debrief with Amélie and Leopold
- 3. Lukofit interview with a member of the People team
Our take
Targeting the staggeringly big home insurance market, Luko delivers a range of insurance options, that leverage smart home devices to help transform home insurance from a reactive model to a proactive, preventative one.
One of the most interesting things about Luko is its "Giveback" policy, that was designed to combat the conflict of interest found in traditional insurance - where the less the policyholder is reimbursed, the more the insurer makes. Luko instead employs a transparent model that directs 30% of contributions to the company, 70% to a pool from which claims are paid, and any money left over at the end of the year is donated to an association chosen by the customer.
The company's ultimate aim is to offer a fully-integrated home care platform, that will encompass comprehensive coverage, prevention, maintenance, and repair. After a tumultuous year for its holding company, Luko agreed to an acquisition by Germany-based Allianz in 2024, which will strengthen the latter's position in France and maintain the core assets of Luko's business, whilst saving jobs and market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2020
$57.7m
SERIES B
Nov 2019
$18.6m
SERIES A
Total funding: $78.6m
Company benefits
- Stock-options
- Swile voucher
- Unlimited paid time off
- Creche possibilities
- Moka.care for mental health
- Health insurance
Company HQ
Champs-Élysées, Paris, France
Leadership
Raphaël Vullierme
(Vice Chairman & Co-Founder)Finished HEC School of Management before co-founding foodtech startup, goodfood. Worked as a Global Rollout Manager at Rocket Internet and as CEO of a private jet booking startup, OpenJet.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job