Product Marketing Director, Nisos
More information about location
Human risk management company
Open for applications
Human risk management company
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To protect organizations from human-driven threats.
Role
Who you are
- A senior marketing leader with 8+ years of Product Marketing experience in cybersecurity, human risks, data privacy, or threat intelligence environments
- Experienced in marketing both services and SaaS platforms
- Skilled at developing strategic positioning, messaging, and content that effectively bridges complex technology and service offerings into hyper-relevant materials
- Proven track record in successful product launches and go-to-market strategies
- Strong cross-functional collaborator with demonstrated ability to build effective partnerships across teams
- Experience translating technical product capabilities into compelling customer-focused messaging to support awareness and demand generation activities
- Adept at understanding Sales team needs and creating effective enablement materials and programs
- Excellent communicator with ability to translate technical concepts into compelling value propositions
- Strategic thinker with analytical mindset and experience establishing marketing performance frameworks
- Adaptable leader suited to a fast-paced, transforming environment, with experience in scaling and maturing product marketing within an earlier stage company
Desirable
- Experience guiding companies through transitions from service-only to hybrid technology-service business models
- Track record of successful collaboration with product teams in agile development environments
- Experience in building feedback loops between Sales, Product, and Delivery g teams
- Established relationships with industry analysts covering the security sector
- Experience with marketing automation and digital campaign management tools
- Background in developing competitive intelligence materials
- Experience with pricing strategy for both services and SaaS offerings
- Public speaking and thought leadership experience in the cybersecurity domain
What the job involves
- This senior position requires experience in cybersecurity, human risks, threat intelligence, or data-intensive B2B environments with a strong understanding of the security market and purchasing decision criteria. As a strategic marketing leader, you are responsible for positioning our expanding portfolio of tech-enabled solutions in a competitive marketplace and driving the successful launch of our new SaaS platform features that complement our white glove services
- Working in a high-visibility position, you'll collaborate closely with Product Management, Engineering, Sales, Delivery and clients to craft compelling messaging, create impactful content, and develop go-to-market strategies that accelerate our transformation and growth. Reporting directly to the Chief Marketing Officer, you'll bring experienced leadership to guide our fast-paced innovative environment through its technology evolution
- Strategic Leadership & Go-to-Market Planning:
- Provide expertise to build and develop the product marketing function to drive maximum impact for Nisos as we launch new platform features and tech-enabled solutions
- Develop and execute comprehensive go-to-market strategies, positioning, and messaging for our evolving solution portfolio
- Establish metrics to measure the market performance of both our services and platform offerings
- Lead and shape our analyst relations program to establish Nisos as a leader in tech-enabled intelligence solutions
- Cross-Functional Collaboration:
- Establish strong cross-functional partnerships with Product, Engineering,Delivery, and Sales teams to align product roadmaps with market needs
- Work closely with Product Management teams to understand technical capabilities and translate them into market-facing benefits
- Collaborate with Product teams on roadmap planning, feature prioritization, and ensuring market feedback is incorporated into product development
- Partner with product leadership throughout the new product introduction process to ensure alignment between product development and market positioning
- Content & Messaging Development:
- Lead the creation of clear differentiation between our traditional services and new solutions with tech-enabled offerings in all marketing materials
- Direct the development of buyer's journey content that guides prospects through understanding our hybrid technology-service solutions, through content and messaging supporting awareness and demand-gen efforts
- Create messaging that effectively communicates how our technology platforms enhance our white glove services and solutions
- Serve as a senior subject-matter-expert on our ideal client profile, market trends, competitive landscape, and our portfolio's value propositions
- Product Launch & Sales Enablement:
- Strategically plan and execute product launches for both services and new platform features with coordinated marketing campaigns
- Provide strategic direction and deliver sales enablement, creating tools and training that help Sales teams effectively communicate our technology value propositions
- Develop competitive positioning materials and battlecards to strengthen our market differentiation
Our take
Nisos is a cybersecurity company that specializes in threat intelligence and response solutions - but it's quick to distinguish itself from the typical feed-based providers in the space. Rather than relying solely on automated data streams, Nisos emphasizes a deep, human-driven understanding of the adversary mindset. That approach is rooted in the backgrounds of its co-founders, Justin Zeefe and Landon Winkelvoss, both of whom served as cyber operators and intelligence professionals with the US government.
Breaking into the crowded cybersecurity market is no small feat, and since its founding in 2015, Nisos has taken a measured partho to growth. But he pace has significantly picked up since 202, when David Etue (formerly GLobal Head of Managed Security at BlueVoyant) joined as CEO. Under his leadership, the company has secured major investments and attracted a roster of blue-chip clients, as well as expanding its operations into Europe. WIth this sort of momentum, the company is looking very promising for a future of significant growth and success.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2022
$15m
SERIES B
Jan 2021
$6m
EARLY VC
Total funding: $27m
Company benefits
- Child Care & Parental Leave Benefits
- Health Insurance & Wellness Benefits
- Officer Perks
- Vacation & Time Off Benefits
- Financial & Retirement
- Professional Development Benfits
Company HQ
Petersburg, VA
Leadership
David Etue
(CEO)Joined Nisos as CEO in 2020, after serving as BlueVoyant's Global Head of Managed Security Services. Former Vice President of Managed Services at Rapid7 and Vice President of Business Development, Identity & Data Protection Gemalto (now Thales).
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