Lead Product Marketing Manager, Dynatrace

• Dynatrace is looking for an experienced B2B product marketer with strong technical fluency and knowledge of the development audience
• Bachelor’s degree in marketing, business, software engineering or related field
• 5+ years in product marketing or product management in B2B enterprise market

Desirable

• Dynatrace is looking for a Lead Product Marketing Manager to drive the continued acceleration and adoption of cloud-native solutions among the development audience
• Reporting to the Director of Product Marketing, Cloud Native Development, this role will drive alignment and results consistently, working closely with a highly cross-functional team across marketing, product, sales, and services
• The role will coordinate, orchestrate, and deliver required assets across the entire product lifecycle, from solution validation to launch and post-launch enablement and growth
• This individual will also play a key role in expanding Dynatrace’s developer marketing program
• Go-to-market planning: Create and consistently deliver go-to-market plans for individual products within the cloud-native solutions for the developer audience solution area
• Messaging, positioning, and persona development: Ensure high-quality and current assets are shared across key stakeholders in marketing, product, and the field. (This includes, but is not limited to, messaging, positioning, personas, etc.)
• Go-to-market orchestration: Coordinate go-to-market activities across product management, marketing, and field-facing teams, acting as the connective tissue to ensure relevant information is consistently shared with relevant stakeholders
• Content: Create product-related content to support each stage of the funnel, demand generation, and customer marketing campaigns and efforts
• Sales enablement: Set schedules and deliver regular enablement and training for sales on product updates, pricing and packaging, competitive campaigns, thought leadership, etc
• Competitive: Collaborate with the competitive intelligence team to stay on top of the competition among the cloud-native audience
• Conference: Attend conferences, deliver speaking events and webinars, serving as the SME as needed
• Developer Marketing: Support the expansion of the developer marketing program, helping coordinate and collaborate across a variety of departments, from marketing and events, content, developer relations, etc
• Reporting: Collaborate and provide input on KPIs and goals for product lines, and report regularly on progress