Principal Counsel, Babylist
Product & Commercial
$215.4-258.5k
Offers equity & bonus opportunities
Online universal baby registry
Open for applications
Online universal baby registry
501-1000 employees
Open for applications
$215.4-258.5k
Offers equity & bonus opportunities
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 12+ years of overall professional working experience, with at least 3 years at a reputable law firm and 5+ years in-house at a high growth technology company directly advising senior leadership clients on complex commercial, business, and transactional matters
- Bachelor’s degree and Juris Doctorate from an ABA accredited law school (or foreign equivalent) with membership in good standing in a U.S. State Bar
- Demonstrated expertise in U.S. privacy laws (e.g., CCPA/CPRA, GDPR familiarity) and experience counseling on adtech, data use, and measurement in media/marketing contexts
- Depth in several of: advertising & marketing law (including endorsements, claims, and promotions), commercial contracting, and data privacy, plus the judgment to spot issues across adjacent areas
- Strong business acumen; you translate legal risk into clear, actionable options aligned with company objectives
- Exceptional communicator and client manager; equally fluent in technical and business contexts; comfortable engaging everyone from senior executives to engineers across varying stakeholder maturity
- Excellent problem-solving and interpersonal skills; you build trust quickly across functions
- Proven ability to lead initiatives, influence without authority, and collaborate in a high-growth environment
What the job involves
- Babylist is hiring a senior in-house counsel to help us navigate the legal opportunities and risks that come with scale
- Reporting to the General Counsel, you'll be a strategic partner to our teams building our eCommerce site and Media business, as well as a key legal advisor to our Supply Chain teams
- Provide practical, business-forward counseling on product, commercial, and regulatory issues across a fast-moving environment
- Create the legal process for the tech product lifecycle (PRDs, experiments, launch reviews) to embed privacy-by-design and consumer-protection best practices
- Lead and negotiate a wide range of commercial agreements, including IOs, data-sharing, measurement, and platform terms; advise on FTC Endorsement Guides, claims substantiation, testimonials/UGC, and promotional rules
- Build and mature legal systems, processes, and templates that improve speed and consistency (e.g., playbooks, self-serve tools, and CLM workflows)
- Create and maintain scalable templates (MSAs, DPAs), clause libraries, and escalation matrices
- Manage outside counsel efficiently and develop fit-for-purpose engagement strategies
- Deliver training for GTM, Product, and Ops; drive policy updates and legal comms to the business
- Develop and implement the company's overall legal strategy, aligning it with our business objectives and growth plans. Identify potential legal risks and provide proactive guidance to mitigate them effectively
- Provide legal partnership, guidance, and proactive risk reduction strategies to our teams. This includes providing legal guidance to address transformational and day to day business matters such as commercial contracts, privacy, regulatory analysis, etc
- Develop form contracts for use by various business units, and manage the ongoing review, drafting and negotiation of a wide variety of contracts, including client agreements, vendor contracts, and partnerships/influencer agreements. Ensure contracts are aligned with the company's goals and protect its legal and financial interests
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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