Category Marketing Manager, Whatnot
United Kingdom
£80-110k
Berlin: €85K – €120K. Offers Equity
Live stream platform & marketplace
Be an early applicant
Live stream platform & marketplace
1001+ employees
Be an early applicant
£80-110k
Berlin: €85K – €120K. Offers Equity
1001+ employees
Company mission
To enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- We’re looking for a marketer with the experience and drive to grow a category in Europe, using influencer, paid, and event marketing as growth engines
- Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results
- Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC
- Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale
- Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
- Proven experience running marketing across multiple European markets, balancing local relevance with scalable playbooks. Fluent in English; additional European languages (French, German, Dutch, etc.) are a strong plus
- Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns, track KPIs, and optimize based on insights. SQL knowledge ideal
- Mindset: Low ego, adaptable, and comfortable taking on unstructured challenges. You thrive in fast-moving environments and aren’t afraid to roll up your sleeves
- Passion for creator communities and/or categories that thrive on Whatnot (e.g.,collectibles, toys, TCG)
What the job involves
- As a Marketing Manager at Whatnot, you will own the growth of a product category in Europe while helping shape how we scale categories across Europe. You’ll immerse yourself in your category and the community around it, design campaigns that resonate authentically, and drive acquisition and retention in your market. In this role, you will:
- Drive user acquisition for your category in our European markets, developing campaigns and events that generate community buzz and grow demand on Whatnot
- Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics
- Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth
- Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Europe
- Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into EU-wide playbooks, and partner with US counterparts to adapt proven approaches for the European market
Our take
Live shopping is changing the way people engage with eCommerce and Whatnot is one of the key platforms driving this shift. The company operates across the US, UK, and Europe, where millions of people connect each day to buy, sell, and build communities around shared interests.
Founded in 2019, Whatnot allows real-time auctions where buyers can watch sellers showcase products and share their expertise, creating a more interactive and personal shopper experience. Sellers include individual creators and small businesses who use live shows to reach audiences and grow their online presence.
As of 2025, the company reports over $6B in sales, with sellers earning significantly more on average than other major marketplaces. And with a range of investor support, Whatnot is committed to developing new ways to make online shopping more social and community-driven.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
Jon Malkemus, VP Product Design
Insights
54% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2025
$225m
SERIES F
Jan 2025
$265m
SERIES E
Total funding: $974.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Venice, Los Angeles, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder & CTO)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
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