Senior Go-to-Market Marketing, SpruceID
$110-155k
+ Equity
Digital trust infrastructure for government
Be an early applicant
Digital trust infrastructure for government
21-100 employees
Be an early applicant
$110-155k
+ Equity
21-100 employees
Company mission
To build a future where users control their data across the web.
Role
Who you are
- 5+ years of experience marketing in infrastructure, government, fintech, identity, developer tools, enterprise software, or another complex technical market
- A portfolio of shipped GTM work across formats: positioning, sales collateral, web copy, campaigns, content, events, technical explainers, or customer narratives
- Exceptionally strong writing and storytelling skills, especially for technical, policy, or complex product concepts
- Comfort working directly with sales, product, delivery, and executive stakeholders
- Hands-on fluency with Figma and Claude Code or equivalent AI-enabled production tools
- High ownership, strong judgment, and ability to operate with limited structure
What the job involves
- SpruceID is hiring a Senior GTM Marketing Manager to help turn our strategy into the assets, campaigns, customer intelligence, and AI-enabled marketing systems that move complex public-sector sales conversations forward
- This is a high-leverage generalist role
- You will work across positioning, content, web copy, sales collateral, account-specific narratives, campaigns, events, technical writing, video and explainer content, and marketing operations
- The work is broad by design: we need someone who can understand the strategy, identify what needs to exist, and create the first useful version
- You will work directly with the Head of Marketing and closely with sales, delivery, and executive leadership
- Much of the work will sit at the intersection of marketing, GTM strategy, customer intelligence, and sales enablement
- One week you may be turning a state account plan into a briefing and outreach package; the next you may be rewriting a landing page, producing a whitepaper, packaging a demo, building an event campaign, or creating a repeatable AI workflow that makes future work faster
- Marketing at SpruceID is not measured like a simple PLG SaaS funnel
- Our market is relationship-led, event-heavy, long-cycle, and highly dependent on trust
- The job of marketing is to make every important conversation easier: by building credibility, sharpening the story, producing reusable assets, supporting events that create real meetings, and helping the team understand where the strongest opportunities are
- This role is ideal for someone who wants to help define what modern marketing looks like in the age of AI: more technical, more strategic, more cross-functional, and more directly useful to revenue
- Can take an ambiguous business problem, form a point of view on what is needed, create the first useful version, and improve it through feedback
- Work independently and autonomously. You do not wait for a perfect brief, detailed instructions, or someone else to define the path
- Are adept with Figma (or similar) and Claude Code at a minimum, regularly use multiple AI tools, and have built AI-enabled workflows from scratch
- Use AI to ship what used to require whole teams, not just to draft content faster
- Have shipped across the full GTM surface area: positioning, content, campaigns, sales collateral, website copy, events, technical storytelling, and customer-facing assets
- See content, product marketing, design, campaigns, enablement, and operations as connected parts of the same GTM system, not separate lanes
- Can understand complex technical concepts, ask sharp questions, and translate them into clear narratives for buyers, partners, and internal teams
Our take
Keeping control over your identity online is becoming increasingly difficult. SpruceID is setting out to combat this by leveraging the power of blockchain. The company's main target is allowing users to sign in online using their Ethereum account instead of a traditional intermediary. This offers increased privacy and ownership for users.
SpruceID is one of a raft of new companies looking to leverage the power of blockchain to improve consumers' privacy and autonomy online, which means there is no shortage of competitors in the space. That said, its funding success, integration capabilities and backing have given it an important edge, and these factors stand strong as promises of its future potential.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Apr 2022
$34m
SERIES A
Nov 2021
$7.5m
EARLY VC
Total funding: $41.7m
Company HQ
Civic Center, New York, NY
Leadership
Wayne Builds
(Founder & CEO)Prior to founding Spruce in 2020, Wayne was a Proprietor at WYC Technology for over 4 years. He also spent over 2 years at ConsenSys as the Head of Token Engineering, Head of Product (Web 2.5) and Director of Product Management (Identity). Alongside this, he founded Alpine, a business unit within ConsenSys, where he served as the Head of Product.
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