Senior CRM Manager, Bark
6 Month Fixed-Term Contract
2+ days a week in office
Marketplace for Service Professionals
Be an early applicant
Marketplace for Service Professionals
201-500 employees
Be an early applicant
2+ days a week in office
201-500 employees
Company mission
To revolutionise and become the market leading, go-to online marketplace for professional services.
Role
Who you are
- 5+ years experience within a CRM role
- Proactive and autonomous across a broad range of CRM tasks & projects
- ESP platform expert with a minimum of 4+ years hands on platform experience
- Demonstrable experience in designing segmentation to use as part of a wider strategy
- Hands on experience in planning & delivering complex multi-channel CRM lifecycle automation including dynamic content and personalisation
- Proven experience owning test and learn of programmes and campaigns
- Strong experience using data visualisation tools to make decisions & make recommendations
- Comfortable dealing with technical elements on ESP platforms such as dynamic rules for content and personalisation
- Strong prioritising skills, work ethic, accountability and ownership
- Understanding of best practises with regards to email and deliverability
What the job involves
- We have an opportunity for a dynamic and experienced Senior CRM Manager to join Bark to help deliver a transformative new experience for our customers and professionals
- Reporting directly into the Head of CRM, your time will be split between leading and delivering our CRM strategy and implementation
- The Senior CRM Manager will be experienced with delivering a range of CRM related projects with the aim of driving sessions and engagement from customers while ensuring professionals are successful and retained through subscription products and quality content
- Working autonomously & cross functionally, you will be passionate about all things CRM, consider the customer experience and feed in innovative ideas into our strategy whilst delivering a best in class CRM experience for our customers and retaining them for life
- Plan, collaborate & lead on key CRM projects across our new customer experience & professional subscription products
- Delivering a range of cross channel customer/professional trigger and lifecycle communications, using data driven insights to develop campaigns that encourage repeat use of Bark
- Collaborate with Product, Engineering & Analytics teams to meet key results in a mission based working format - owning the CRM/Marketing element of the mission
- Proactively identify and define opportunities for growth based on customer insight, commercial awareness and competitor analysis
- Create relevant marketing content that responds to customer needs, to upsell and cross-sell, but also to build brand affinity and aid retention
- Devise & own test and learn across a range of lifecycles & campaigns, planning strategy to hit KPIs
- Use our CRM platform (Iterable) to its fullest extent, including dynamic content, personalisation, automation canvases, segmentation & testing tools
- Plan and manage the delivery for CRM campaigns across email, SMS and push channels across multiple geographies
Application process
- We usually respond within three days
- Screening Call with Talent Partner (30 mins)
- 1st Stage - Hiring Manager Stage (45 mins)
- 2nd Stage - Technical Task (60 mins)
Salary benchmarks
Our take
Bark is the UK's largest & fastest growing services marketplace, connecting consumers and businesses with the right professional for their project in thousands of unique categories. A customer can simply post a service requirement (they call this a Bark!) and their technology goes out and finds relevant professionals instantly.
Professionals who are interested in quoting for the work can post their responses to the customer. The customer can then speak to the seller, view their profile and read Bark reviews before choosing the best pro for their job.
Bark now boasts over 8 million users booking pros stretching from gardeners and cleaners to counsellors and accountants across 11 countries. The company's active expansion into new markets has been slow but sure. With this, coupled with the shift in behaviour towards acquiring professional services, Bark seems to be on a path of definite growth for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
39% female employees
44% employee growth in 12 months
Company
Employee endorsements
Challenging work
"Bark offers a blank canvas for directing your focus, allowing you to shape the future in impactful ways. Whether it's building scalable processes,..."
Company benefits
- Enhanced Wellhub membership for all employees with access to state-of-the-art gyms, fitness classes and mental health courses
- Daily breakfast, fruit and drinks on us. We also have monthly lunch pop-ups, from sushi to burritos
- Innovative culture: If you enjoy being at the forefront of the industry, rapidly changing environments and working alongside inspiring and creative individuals, this is the place for you
- Equity: Share options in a rapidly growing company whose founders have a proven track record and are private equity-backed
- Regular wellness weeks, including: Private Harley Street GP appointments (in office)🏥 Therapy sessions📝 Massages💆🏽♀️ Wellbeing workshops🎨 Financial advice💰
- L&D Budget: Your development is key to us. Annual £1,000 budget to spend on your development
- Private medical insurance, through Bupa Healthcare
Company values
- Take it on Together: Diverse thinking creates innovative solutions
- Elevate with Excellence: We set the bar high, and we go above it
- Find a Way: The is power in exploration
- Think Bold: We live by impact-led decision making
Company HQ
Paddington, London, UK
Articles
Leadership
Gilles Despas
(CEO)Current CEO of Bark.com.
Diversity, Equity & Inclusion at Bark
Paul Anderson (Senior Talent Partner)
- Our approach to diversity at Bark is simple: it’s about embracing everyone. We have over 77 nationalities operating across 11 countries!
- Fostering an inclusive environment where everyone can thrive is our ongoing priority at Bark. We are committed to hiring, retaining and developing a globally diverse workforce that is passionate about making sure our customers succeed.
- We pride ourselves on everyone feeling comfortable bringing their authentic self to work. You'll be treated with respect and support throughout the interview process and once you join Bark 😊
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