Growth Marketing Manager, UnitedMasters
$105-125k
+ Bonus, stock options
Office located in Brooklyn, NY
Digital music distribution
Job no longer available
Digital music distribution
501-1000 employees
Job no longer available
$105-125k
+ Bonus, stock options
Office located in Brooklyn, NY
501-1000 employees
Company mission
To enable artists to maximize their creative and economic potential by giving them all the tools and support they need to directly connect with their fans.
Role
Who you are
- Deep technical background with ad platforms such as: Apple Search Ads, Google Ads, Meta Business Manager, TikTok Business Manager, Snapchat Ads, Reddit Ads, DV360, Moloco, etc
- In-depth understanding of data analytics & attribution tools such as: Google Analytics, Amplitude, AppsFlyer, Kochava, Adjust
- Proficiency in Excel/Google Sheets with the ability to analyze data sets, extract actionable insights on media performance, and identify trends or opportunities to optimize campaign outcomes
- Fluency with CMS and website building tools such as Instapage, Squarespace, WordPress, Wix, etc
- Demonstrated ability to execute effective cross-platform advertising strategies for user acquisition and subscriber growth
- Exceptional written and verbal communication skills
- Excellent time management, organization and prioritization skills that enable you to deliver against tight deadlines
- Ability to handle pressure, while consistently paying attention to accuracy and quality of work
- Flexible and nimble so as to quickly and effectively adapt to change
- 3+ years of performance marketing buying/planning with expertise in paid social, paid search, and/or programmatic
- A successful track record of executing growth strategies for SaaS tech products, preferably working with mobile apps
- Proven track record building and executing go to market strategies for B2C product marketing and working with cross functional teams to deliver exceptional results
Desirable
- Bachelor's degree in Marketing, Communications or a related field
- Hands-on experience executing programmatic media buys, including campaign setup, optimization, and performance analysis across demand-side platforms (DSPs)
- Meta Blueprint Certified
- Google Ads Certified
- Experience working with Performance Marketing Agencies
- Understanding of music industry trends and landscape
What the job involves
- Drive business growth for UnitedMasters, developing full-funnel campaigns that attract, engage, and convert independent artists
- Work with internal teams and external agencies to launch, optimize, and analyze campaigns on platforms such as Apple Search Ads, Meta Business Manager, Google Ads, TikTok Ads, DV360, Moloco, Criteo, and IronSource
- Lead day-to-day project management with media agencies and external vendors, ensuring teams have the guidance, data, assets, and approvals needed to effectively build and optimize campaigns
- Partner with the creative, brand, and social marketing teams on creative development for paid media, ensuring assets are both on brand and performant
- Own landing Page creation and optimization, ensuring these are optimized for both SEO and paid media conversion
- In collaboration with media agencies, execute ongoing tests/experiments to optimize performance spend and measure the value of brand spend
- Collaborate with Product and Engineering to define and implement strategies that drive user acquisition, activation and retention
- Analyze vast amounts of data, report on insights, and provide strategic recommendations to key stakeholders
- Ensure daily reporting is up-to-date and accurate, working with both manual spreadsheets and automated dashboards to track performance, identify trends, and provide actionable insights for optimizing campaigns
- Under the guidance of the Director of Growth, partner with Data Science to create and manage dashboards that allow real-time assessment of KPIs, goal tracking, and actionable insights across the organization
Our take
Music distribution services provide ways for musical artists to release their music in both digital and physical formats. However, musicians usually don't retain the often lucrative rights to audio masters and audience insights, and merchandising and concert tickets must be organised elsewhere.
UnitedMasters is a music distribution service that acts as a direct pipeline for musicians and their commercial efforts. The service allows users to retain the rights to audio masters and audience data, in addition to providing a platform for the sale of merchandise and concert tickets. The platform’s aim is to give artists full control over the monetization of their music based on a regular subscription cost.
UnitedMasters has attracted significant backing from heavyweights like Apple, a16z, and Alphabet, while securing partnerships with platforms like Bose, TikTok, and Twitch. More than just validation, these relationships expand how artists can be discovered, promoted and monetized at scale - opening doors to major commercial and record deal opportunities that go well beyond the reach of traditional distribution platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2021
$50m
SERIES C
Mar 2021
$50m
SERIES B
Total funding: $240m
Company benefits
- Health & Well-being: Our health plans provide comprehensive coverage for you and your family. We offer robust medical, dental and vision benefits, with the option to enroll in FSA and HSA to save for the care you need. Plus, you can get free fitness classes through insurance, and healthy snacks at our offices
- Emotional & Mental Well-being: Focus on mental health and well-being has become more important than ever. We offer a spectrum of support for your mental well-being; from Headspace mindfulness and meditation, to free therapy and psychiatry at Talkspace
- Financial Well-being: Every full-time employee is eligible to take part in our 401(k) with company match, and competitive compensation
- Flexibility & Time Off: We believe that flexible time off allows our team members the freedom to balance the responsibilities of both their work and home lives. We also have 15 paid holidays and a paid company winter break. We offer generous paid leave and support for expecting parents and growing families
- Discounts & Perks: We want you to feel your best, both professionally and personally. We’re proud to offer inspiring office spaces with engaging events, commuter benefits, and discounts on the services you want and need
Company HQ
Dumbo, NY
Leadership
Steve Stoute
(Founder & CEO)They are also the founder and CEO of Translation. Previously Steve was the President of Urban Music at Sony, and before that he was an Executive VP with Interscope Geffen A&M Records.
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