Senior CRM Manager, Blue Light Card
Strategy
+ A company bonus scheme
1-2 days a week in office (Holborn, London)
Scaling tech business offering market leading benefits
Posted today
Scaling tech business offering market leading benefits
201-500 employees
Posted today
+ A company bonus scheme
1-2 days a week in office (Holborn, London)
201-500 employees
Company mission
To become the destination of choice for the Blue Light community, by providing access to unrivalled savings and unique member experiences via our mobile app and website.
Role
Who you are
- Extensive CRM, retention, or lifecycle marketing experience, with a strong emphasis on strategy and planning
- A solid analytical mindset, able to translate data into clear, actionable recommendations; experience in strategy, consulting, or insight-led roles is a plus
- Experience delivering cross-functional CRM or loyalty initiatives, working collaboratively with stakeholders at all levels
- Strong communication skills, with the ability to influence decisions, navigate ambiguity, and drive clarity to deliver impactful outcomes
- Proven project management skills, comfortable taking ideas from concept through to delivery; project management qualifications (e.g., PRINCE2) are advantageous
- Hands-on experience with Braze, with a good understanding of personalisation at scale
- People management experience, with the ability to coach, mentor, and develop others
- Experience using AI technologies to scale CRM activity and personalisation
What the job involves
- We’re looking for a Senior Retention Strategy Manager to deliver key CRM and engagement initiatives, taking ownership of complex projects from insight through to execution
- Working closely with the Head of CRM, you’ll help bring our member retention, loyalty and advocacy vision to life
- From vertical integrations and go-to-market planning, to developing new loyalty propositions, you’ll combine data, problem-solving, hands-on execution and cross-functional collaboration to make a measurable impact
- This is a new role created through growth, joining a collaborative and high-performing CRM team where you’ll genuinely see the impact of your work on both the business and our members
- You’ll start as an individual contributor, and will quickly grow into a people manager as the team continues to expand
- Translate retention, frequency and loyalty strategic objectives into actionable plans, frameworks, and initiatives
- Lead on major projects such as vertical integrations, GTM planning, and loyalty programme development
- Work closely with the Data team to analyse large and complex datasets to generate insights that guide decision-making
- Build business cases and recommendations, ensuring strategies are data-led
- Collaborate with teams across Product, Tech, Data, Marketing, and Commercial to deliver high-impact initiatives
- Track and report on the effectiveness of strategies, sharing insights and learnings to shape future plans
- Stay across market trends and innovations in CRM, loyalty, and customer engagement
Salary benchmarks
Our take
Many essential workers, like those in the NHS and emergency services, often face financial strain due to the demanding nature of their jobs. Their tireless efforts leave little time for personal pursuits, and their salaries might not always reflect the sacrifices they make.
To tackle this problem, Blue Light Card has established partnerships with nearly 15,000 retailers, offering a wide array of savings and benefits that are not typically accessible to the general public. Through its discount card, members gain access to discounts both online and in various high street establishments, including retailers, restaurants, and cinemas across the UK.
With millions of registered members and a growing network of partner retailers, Blue Light Card is well-positioned to enhance its offerings and continue advocating for the recognition and appreciation of the dedicated individuals who serve society's most critical needs.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
Insights
Company
Company benefits
- Blue Light Card HQ: A great open-plan office space which includes free onsite parking, EV charging points, gym, kitchen areas, table tennis, pool table, TV and video games and free onsite refreshments & snacks
- Hybrid working: We promote hybrid working for all colleagues dependent on your role requirements. Flexible start and finish times are considered on an individual basis
- Annual leave: We offer an annual leave allowance of 25 days, plus the UK bank holidays. On top of this, everyone is entitled to an additional day off for their birthday, and a buy/sell holiday scheme
- Get involved: Colleagues can join our Culture Club which meets regularly to discuss and arrange events. There's also regular surveys so you can provide anonymous feedback on your experience. And yes, we do listen!
- Company bonus scheme: Every colleague is eligible to participate in our annual company bonus scheme. The scheme is based on overall company performance
- Group pension plan: We operate an auto-enrolment pension scheme which is facilitated by Aviva
- Your own Blue Light Card: You'll have exclusive access to your very own Blue Light Card, accessing thousands of discounts on the brands you love, both online and on the high street
- Life assurance: A benefit that we don't ever want to have to rely on, but having it gives peace of mind should the worst happen. All our colleagues are eligible for 4 x salary life assurance cover
- Sick pay: Company sick pay is payable from the first day of your sickness absence and is equal to your full basic salary if you have up to 4 weeks off sick
- Enhanced parental leave & time off for dependents: All colleagues are entitled to up to 52 weeks' maternity leave and 2 weeks paternity leave. We also offer up to 5 days paid leave for those last minute dependent related emergencies
- Gym: The physical and mental health of our colleagues is vital, so we have a state-of-the-art gym, with shower and changing facilities (of course) and we run free HIIT and stretch classes each week
- Mental wellbeing: We deliver mental health awareness sessions and training for mental health first aiders. We run activities for Mental Health Awareness Week, such as on-site massage therapy and give hints and tips on how to look after your mental wellbeing
- Company funded private medical insurance: Following the successful completion of your probationary period, you'll be eligible to join the company's private medical insurance scheme facilitated by BUPA
- Colleague assistance programme: Whatever's on your mind, whenever you need help, you can turn to the Legal & General colleague assistance programme which will be ready to provide confidential support 24/7
- Health cash plan: Get money back on the cost of everyday medical expenses. You'll receive an annual limit to claim back on expenditure such as the opticians, dental treatments, physiotherapy, prescription charges and much more
Company HQ
Cossington, UK
Leadership
Alidad Moghaddam
(CEO)Alidad Moghaddam is a London-based tech CEO, VC & PE Operating Advisor, Board Member, and Investor. Their career spans start-ups, scale-ups, growth companies and large global enterprises.
Diversity, Equity & Inclusion at Blue Light Card
- Blue Light Card is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We’re proud to have an inclusive environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level or race.
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