Product Marketing Manager, Alma
Insurance & Coverage
$115-145k
Membership-based network for mental health care providers
Be an early applicant
Membership-based network for mental health care providers
501-1000 employees
Be an early applicant
$115-145k
501-1000 employees
Company mission
To simplify access to high-quality, affordable mental health care, by making it easy and financially rewarding for therapists to accept insurance and offer in-network care.
Role
Who you are
- If you’re detail-oriented, thrive in cross-functional collaboration, and love solving complex problems, we’d love to hear from you!
- You have 1-3 years of experience in product marketing, ideally in B2B2C, healthcare, fintech, or SaaS environments. Experience with insurance, billing, or claims processing is a plus
- You are an exceptional communicator who can distill complex topics into compelling narratives and deliver clear, persuasive messaging to diverse audiences
- You are detail-obsessed, with a keen eye for accuracy and a commitment to getting things right
- You are eager to dive deep into complex workflows, mastering nuances and ensuring nothing falls through the cracks
- You relish collaboration and are known for your ability to build relationships and drive alignment in a broad and diverse organization
- You are proficient in using data and insights to inform decisions, measure impact, and drive meaningful outcomes
- You demonstrate high growth potential and are adept at managing multiple priorities, ensuring strategic focus while maintaining flexibility
- You thrive in a fast-paced environment, navigating new challenges with creativity, resilience, and context-switching along the way
What the job involves
- Alma is seeking a Product Marketing Manager to support our Insurance and Coverage product teams, reporting to the Product Marketing domain lead
- In this role, you’ll shape how providers and clients engage with our insurance, coverage, and billing tools—ensuring providers can seamlessly navigate eligibility, claims, billing processes, and payer integrations, while clients gain clarity and confidence in using their coverage
- Your work will play a key role in driving adoption, improving provider and client experiences, and reinforcing Alma’s position as a trusted partner in navigating insurance
- As Alma expands its insurance offerings, you’ll ensure alignment across product, operations, payer relations, customer success, and sales
- You’ll translate complex topics into clear messaging, actionable insights, and effective enablement materials for both internal teams and external audiences
- Develop and execute go-to-market strategies for new product launches, enhancements, and adoption campaigns related to insurance and billing tools
- Craft clear, compelling messaging and positioning that resonates with our customers, ensuring they understand the value of our insurance and billing-related offerings
- Collaborate with product, operations, payer relations, customer success, and sales to identify, troubleshoot, and resolve insurance and billing-related issues, ensuring clear communication and alignment across teams
- Analyze market trends, customer insights, and competitive intelligence to inform product strategies, drive differentiation, and increase customer satisfaction
- Develop and optimize educational and enablement materials to equip internal teams and customers for success
- Measure the success of product marketing efforts using KPIs and data-driven analysis
Our take
4 in 10 adults in the United States suffer from some form of anxiety or depression, but most go without appropriate support because of difficulties in accessing mental health care providers. Alma exists to meet a growing demand for mental health services by supporting providers in offering online care, and making it easy for people who need help to find qualified, in-network therapist who meets their needs.
There has been something of a boom in the virtual mental health space, and by encouraging online therapy Alma is competing against a plethora of well-funded apps aimed at self help and mental wellbeing offered at a far lower price than regular therapy. However, these are largely unregulated and their quality is often questionable. By prioritising vetted and professional therapists, Alma has provided a real alternative to in-person therapy and this has allowed it to grow rapidly, growing its network to over 8,000 therapists across all 50 states.
Alma's success has also attracted a large amount of funding. This is being used to further expand its network and to develop the tools offered to its providers. Having scaled rapidly through 2022 it is showing no signs of slowing down, and is well poised for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2022
$130m
SERIES D
Aug 2021
$50m
SERIES C
Total funding: $220.5m
Company benefits
- We’re a remote-first company
- Health insurance plans through Cigna (medical and dental) and MetLife (vision), including FSA & HSA plans
- 401k plan (Roth and traditional)
- Free Alma platform access
- Monthly therapy and wellness stipends
- Monthly co-working space membership stipend
- Monthly work-from-home stipend to power your wifi, lunches, coffee, etc
- Pet discount program through United Pet Care
- Financial perks and rewards through BenefitHub
- Free EAP access through LifeWorks
- One-time home office stipend to set up your home office
- Comprehensive parental leave plans
- 9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
- Vacation and time-off benefits
Company HQ
Downtown Brooklyn, NY
Leadership
Harry Ritter
(CEO)Studied at Harvard and qualified as an MD at The University of Miami. Worked for a year as a Resident Physician before spending almost 2 years as a McKinsey Associate. Worked at Oscar Insurance as a Medical Director and VP of Care Delivery.
Share this job
View 18 more jobs at Alma