Website Manager, Cobalt
$109-134k
+ Equity plan
More information about location
Penetration testing software provider
Open for applications
Penetration testing software provider
201-500 employees
Open for applications
$109-134k
+ Equity plan
More information about location
201-500 employees
Company mission
To become the world's interface to the security workforce.
Role
Who you are
- A minimum of 8 years’ experience running a B2B corporate website for a high-growth tech company leveraging a CMS (HubSpot preferred)
- Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization
- Strong cross-functional team/project management, interpersonal, and influencing skills
- Strong analytical skills and the ability to interpret data to derive actionable insights that drive website optimization and improve website performance and conversion
- Excellent organizational skills, with a demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
- Strong project management experience, with often changing priorities and tight timelines
- Knowledge of design, UX, testing, and product management will be utilized to optimize website performance and in turn, maximize revenues
- Demonstrated proficiency in using a conversion rate optimization process to markedly raise website performance
- Experience with Qualified or similar chatbot technologies
- Strong proficiency with web performance tools such as Google Analytics (GA4), and Google Tag Manager, data aggregation tools such as Looker, and familiarity with front-end web development basics (e.g., HTML, CSS, JavaScript)
- Must be a self-starter, highly motivated, strategic and adaptable thinker that develops innovative solutions and delivers against tight deadlines while keeping a keen eye on detail and accuracy
- Proven ability to troubleshoot and resolve technical issues related to website performance, hosting, and integrations
- Bachelor's Degree required
What the job involves
- Cobalt is looking for a website manager to join our demand generation team
- This position will be responsible for supporting our website strategy, including overall Information Architecture (IA), content management, and day-to-day maintenance, focusing on the user experience and buyer’s journey, as well as website optimization and reporting
- This role will work closely with our brand, demand generation, product, and technical teams to ensure the website delivers qualified leads to support our sales organization, effectively engages with customers and prospects, and accurately and advantageously represents our brand
- Own the overarching strategic vision of web projects spanning design, development, and optimization. Accountable for web roadmap and planning efforts that support Cobalt’s annual marketing strategies and broader business objectives
- Facilitate the collaborative development of the website, managing inputs from multiple internal and external stakeholders and overseeing the information architecture (IA), usability, creative execution, and web metrics reporting activities
- Increase traffic and engagement to the website. Work closely with SMEs from marketing and other stakeholders to ensure we are delivering incremental changes to our site on time and on budget
- Lead IA enhancement efforts. Develop a deep level of understanding of the content structure across the content management system (CMS), and provide recommendations to improve consistency
- Manage the website’s content, including creating new and optimizing existing pages. Work with the product marketing and brand teams to ensure graphics and copy are up to date and on brand. Apply SEO and SEM best practices and strategies
- Working with our vendors, generate mockups of web page designs, wireframes and workflows to continually enhance content, design and the user experience
- Create and optimize website landing pages to maximize conversion. Work with demand generation leadership and MarketingOps team implement form shortening
- Manage and optimize landing pages, website calls-to-action (CTAs), Chat Bot playbooks, lead-generation forms, etc. Collaborates with the marketing team to A/B test creatives, audiences, and landing pages
- Develop an understanding of our buyers and their digital journeys and enable vertically and contextually optimized and personalized experiences
- Develop and track KPIs and UX metrics regularly and make recommendations to consistently improve the user experience as well as driving business results
- Monitor, assess, and report on website performance. Apply analytics to track and manage performance and inform decisions on web site content, asset consumption, and traffic patterns that drive actions to improve conversion
- Oversees the day-to-day maintenance and administration of Cobalt’s website. Ensure a fast, reliable, scalable website
- Identify and troubleshoot website technical issues. Ensure website functionality and perform software updates. Develop scripts and code centered on digital attribution, user tracking and tag management. Ensure domain registration and hosting are current
- Maintain compliance with GDPR, CCPA, ADA, and other required frameworks
Our take
Cobalt is a penetration testing platform providing PtaaS to significantly improve the efficiency and deliverability of penetration testing. The company is working to transform a multi-billion dollar industry that is set to grow in value as vulnerabilities become an increasing liability. Usefully for Cobalt, this applies across smaller and larger businesses alike, as the use (and protection) of data becomes increasingly important across all scales.
Its approach, using a curated marketplace of 400+ highly vetted ethical hackers, is pioneering in an industry typically hobbled by inefficient practices. Existing services tend to deliver a PDF list of vulnerabilities at the end of a testing period. Cobalt delivers results in real-time, integrated into the client’s existing environment.
In an age where hacker tech is continuously and rapidly developing, a service allowing companies to match this with continuous (as opposed to periodic) pen-testing will no doubt prove a vital and attractive tool.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2020
$29m
SERIES B
May 2018
$5m
SERIES A
Total funding: $36.5m
Company benefits
- Equity plan
- 401k matching for retirement savings plan
- Paid parental leave
- Flexible PTO, to support work life balance from anywhere in the US, UK, and Germany
- Monthly WFH stipends for equipment, lunches, wellness and learning & development
- Work directly with experienced senior leaders
- Make your mark in the rapidly expanding PtaaS space
- Join an award-winning “best workplace” and fast growing team
- Medical, dental and life insurance benefits
Company HQ
South Beach, San Francisco, CA
Leadership
Sonali Shah
(CEO)Joined Cobalt as CEO in 2024. They are a seasoned Business Leader with more than 20 years of experience scaling high-growth businesses across the cybersecurity landscape.
Lisa Matherly
(CMO)Joined Cobalt as CMO in 2023. They have over 2 decades of experience in B2B Marketing and Cyber Security. Prior to Cobalt, they spent most of their career at McAfee, Intel, and 3Com in various leadership roles across Marketing, Customer Service, and Sales.
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