Senior Director of Performance Marketing, Beyond Meat
$210-240k
More information about location
5 days a week in office (El Segundo, CA)
Producer of plant-based meat
Open for applications
Producer of plant-based meat
501-1000 employees
Open for applications
$210-240k
More information about location
5 days a week in office (El Segundo, CA)
501-1000 employees
Company mission
To create The Future of Protein.
Role
Who you are
- Exhibiting strong leadership skills, a passion for our mission, knowledge of our consumers, and recent experience building and developing brands, especially in a fast-paced environment, are must-have attributes
- Coach and mentor a small in-house performance team (3–4 channel leads)
- Develop talent through on-going performance feedback and career management coaching
- Conduct mid-year and yearly performance reviews of all direct reports
- Set annual and quarterly department level KPIs and OKRs
- Mentor and develop team members, create succession plans, and identify key talent
- BA required
- 8–12 years of digital marketing experience with strong paid-media ownership; at least 3 years leading a team
- Proven ability to coach, lead and mentor a team
- Expertise in Meta, Google Ads, Amazon Ads, and retail-media networks (ie., Walmart Connect, Instacart)
- Proven record of optimizing >$5M annual media budgets with measurable ROI
- ≥95% on-time campaign launches
- Blended ROAS ≥3.5
- Incremental digital sales lift +8–10% YoY
- CAC reduction ≥15% vs. prior year
- Deep familiarity with analytics, pixel tracking, and marketing attribution models
- Experience working within a CPG or omnichannel environment (retail + DTC)
- Strong communication and stakeholder management skills
- Analytical skills with consumer and sales data from internal and external sources
- Excellent communication and coaching skills
- Ability to cultivate an inspirational and creative team environment
- Should possess a natural curiosity to understand what drives consumer behavior
- High emotional intelligence with the ability to influence key stakeholders
What the job involves
- We are looking for a Senior Director, Performance Marketing who will lead the strategy, execution, and optimization of all paid media strategy and execution across digital and retail channels
- This leader will allocate and optimize the marketing budget across search, social, programmatic, and retail media to deliver measurable growth
- They will combine analytical rigor with cross-channel leadership — guiding internal managers and agency partners to achieve sustainable ROAS and incremental sales
- This position collaborates cross functionally across departments, driving a measurable impact on growth, engagement, and profitability
- Develop annual and quarterly paid-media strategy aligned to revenue goals and budget guardrails
- Manage agency relationships across paid search, social, programmatic, and retail media
- Own channel allocation and optimization — balancing DTC and retailer media efficiency
- Partner with Brand and Creative teams to ensure asset relevance and test frameworks
- Collaborate with Analytics on attribution, MMM, and incrementality studies
- Lead weekly performance reviews and re-allocation decisions to maximize ROI
- Identify emerging trends, tools, and platforms to maintain a competitive edge in the digital ecosystem
- Oversee creative and messaging tests to improve CTR, CPA, and ROAS
- Coach and mentor a small in-house performance team (3–4 channel leads)
- Present performance dashboards and insights to the executive leadership and finance
- Partner cross-functionally to ensure all-channel strategies align with brand and business goals
Our take
Beyond meat is a leader in the plant-based food market, pioneering a category that continues to see increased demand globally. While the initial excitement around vegan meats has faced some hurdles, Beyond Meat remain a key player, adaption to challenges by refining its products and messaging.
Beyond Meat's focus on creating healthier, more sustainable alternatives to animal protein has resulted in a suite of products such as Beyond Sausage, Beyond Meatballs, and its latest launch, Beyond Steak - products not only designed to taste great, but also contribute to environmental sustainability by reducing greenhouse gas emissions and water consumption.
The company is expanding its footprint, with the launch of Beyond Steak in France. This move aligns with the brand's global growth strategy and taps into France's growing demand for plant-based alternatives. Additionally, Beyond Meat has partnered with the NBA to release a plant-based cookbook featuring recipes from top NBA stars. With these exciting development, Beyond Meat is sure to continue continue seeing growth on a global scale and it will be interesting to see what the company does next.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2018
$50m
SERIES H
Sep 2018
$6m
LATE VC
Total funding: $128m
Company HQ
El Segundo, CA
Leadership
Ethan Brown
(President & CEO)Holds an MBA from Columbia University and an MPP with a focus on Environment from the University of Maryland.
Salary benchmarks
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