Global Senior Product Marketing Manager, Blackberry
Automotive
Helping organizations defend against cyber threats
Job no longer available
Helping organizations defend against cyber threats
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide enterprises and governments the intelligent software and services to power the world around us.
Role
Who you are
- Automotive Industry specialism: working knowledge of how automotive OEMs and Tier1 suppliers research, select and develop software
- Understanding of the customer life cycle (Automotive Industry) and experience creating content for each stage
- Experience in product marketing and content marketing (presentations, value propositions, messaging, blog development)
- The ability to distill technical documentation and product functionality into a compelling, differentiated story tailored to each target audience
- Experience working with global sales teams to create and deliver sales enablement content
- Excellent writing and editing skills, with high attention to detail
- Great teammate with excellent communication and cross-functional collaboration skills; comfortable working across multiple time zones and cultures
- Comfortable communicating with customers and the executive leadership team
- Strong time and project management skills, able to handle multiple priorities with ease to get things done
- Creative problem-solving abilities
- Technical background and/or industry experience in automation, medical devices, or robotics is a bonus but not crucial
What the job involves
- Be an Automotive Industry specialist with a deep understanding of automotive OEM's business objectives and challenges
- Drive the development and execution of messaging, value propositions, marketing content, and go-to-market strategies
- Create impactful and concise value-based marketing messaging, presentations, and battle cards
- Deliver compelling audience-specific messages and collateral pieces (presentations, brochures, blog posts, videos, customer success stories, white papers, etc.) to be used in customer meetings, online, in "live" events, and other channels
- Work effectively across BlackBerry's IoT division with groups such as engineering, product management, digital marketing, sales, press relations, and analyst relations to achieve our joint business goals
- Provide support with marketing awareness activities, including webinars, trade shows, direct marketing, collateral, and case studies
- Support in developing programs that drive demand. Work with the broader marketing team to craft and review marketing content
- Develop competitive intelligence using detailed market and audience analysis
Our take
BlackBerry operates in cybersecurity, critical event management, and IoT. The company is perhaps most recognized for its smartphones, that were once the brand of choice in the US. However, in 2016 – under competitive pressure from Apple and Android – the company pivoted into cybersecurity where it has delivered products for securing the ever more connected and vulnerable digital ecosystem.
Today, BlackBerry’s QNX software – the backbone of its security toolkit – is used as the operating and infotainment system in hundreds of millions of cars, as well as in other IoT devices from washing machines to traffic lights. Its cybersecurity success began with its first release, SecuSUITE, that was given official endorsement by the US National Security Agency and has continued as BlackBerry innovates alongside evolving cyberthreats.
More recently, BlackBerry has announced a series of automotive-focused partnerships with companies such as Elecktobit, Car IQ, TTTech and Marelli, towards accelerating the development of in-vehicle and edge software. The company is also involved in a consortium for 5G innovation led by the University of Waterloo.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2018
$120m
SERIES E
Jun 2016
$100m
SERIES D
Total funding: $322m
Company benefits
- Health, dental and life insurance plans
- Fitness reimbursement scheme
- Employee assistance and counselling services
- Education Reimbursement Program
- Retirement savings programs
- Performance-based bonuses
- Employee stock purchase plan
- Health savings and flexible spending accounts
- Travel insurance
Company HQ
Waterloo, ON
Leadership
John Chen
(CEO & Executive Chairman)Member of the Board of Trustees at the California Institute of Technology. Board Member of the National Committee on U.S.-China Relations.
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