Social Media & Marketing Coordinator, Studs
$60-75k
3 days a week in office
Piercing studio
Be an early applicant
Piercing studio
201-500 employees
Be an early applicant
$60-75k
3 days a week in office
201-500 employees
Company mission
To become the most trusted national authority in Earscaping®.
Role
Who you are
- 2-3 years of Social Media Experience
- Bachelor’s degree, Marketing or related field preferred
- Hybrid work schedule (3 days in office, 2 remote)
- Must be willing to visit local Studs Studios for content capture
- Must have a strong understanding of the social media space, the social communities, conversations, and trends. TikTok in particular
- Ability to create engaging content (images and video) that align with brand look and feel, bring new ideas to the team, and thrive in a highly collaborative environment
- Proficient in iMovie, CapCut or similar tools & techniques needed for designing social-first content
- Passion for brand-driven growth and for social and content is required
- A “no task is too small” attitude
- Proactive with strong communication skills, both written and verbal; cross-functional collaborator
- Excellent attention to detail and very organized
- Driven, creative problem solver that consistently acts with integrity and speaks up
- Owner’s mindset, with the ability to approach feedback and problems with a positive attitude
What the job involves
- Based in New York, NY, the Social Media & Marketing Coordinator will play a key role in bringing our unique ear piercing and retail experience to life through engaging, trend-forward content
- Reporting to the Senior Brand & Social Manager, this role will support the development and execution of social and marketing initiatives that drive brand engagement, support retail and ecommerce growth, and strengthen our positioning as the authority in modern piercing
- Social Media and Influencer Coordination (80%)
- Manage the day-to-day social content calendar, including scheduling, posting, and performance tracking, in partnership with the Senior Brand & Social Manager
- Develop and execute TikTok and Instagram Reels content that reflects brand tone, leverages trends, and drives audience growth and engagement
- Lead community management across platforms—responding to DMs, commenting on relevant content, and reposting to IG Stories
- Coordinate in-office and studio content shoots to capture channel-specific assets that drive engagement and reinforce brand authority
- Source and book influencers and content creators for piercing appointments; manage communications, scheduling, editing rounds, and content delivery
- Draft content briefs for creator and influencer campaigns to ensure clear expectations and brand alignment
- Support monthly reporting by compiling social performance insights and contributing to recommendations for continued growth
- Partner with the Senior Brand & Social Manager to track influencer and content creator spending against budget
- Retail & Ecommerce Marketing (20%)
- Support marketing initiatives tied to new studio openings, in-studio events, and other brand moments
- Assist in coordinating and sourcing marketing materials for in-studio activations
- Contribute ideas and support execution of creative assets for paid media and email campaigns
- Help plan and coordinate photoshoots, including scheduling, working cross-functionally with Merchandising, and liaising with models and vendors
- Support post-production efforts including file organization and asset distribution
Our take
Conscious consumption and the influence of social media advertising have ushered in a new era of Direct-to-Consumer (D2C) brands targeting mindful millennials and Gen-Z customers. Among these brands, Studs has seized the opportunity, focusing on the ear-piercing market.
Studs does not merely provide ear-piercing services; it is crafting an entire experience for its customers. The company's leadership firmly believes that customers are increasingly using earrings to celebrate self-expression and mark significant milestones in their lives. Studs aims to build a brand that resonates with these precious moments, offering a unique approach to jewelry.
To achieve its vision, the company has embarked on a national expansion of its physical retail locations, now sporting 23 locations across the US with plans for more to open very soon. And with famous customers like Emma Chamberlain, Dixie D'Amelio and Rosalía, the company is truly on its way to cementing its place as a leader in the world of piercing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
96% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2021
$20m
SERIES B
Nov 2019
$3m
SEED
Total funding: $23m
Company benefits
- Health & Wellness: A comprehensive benefits package that includes premium medical, dental, and vision coverage; 401k; life insurance; and lifestyle reimbursement.
- Paid Family Leave: Three months of paid family leave for all full-time corporate and retail employees (biological, adoptive, and foster parents are all eligible)
- Flexible Schedule: Ample paid time off plus a paid sabbatical after your first four years
- Transparency: Employees are given the information and context they need to succeed via feedback forums like Town Halls, AMAs, and weekly one-on-one’s
- Growth & Development: Trainings, performance reviews, and ongoing coaching to help you continuously grow professionally
- Studs Discounts: Discounts on piercings and products (we’ve got your friends and family covered too!)
Company HQ
Bowery, New York, NY
Leadership
Anna Harman
(Co-Founder & CEO)Prior to Studs, they were acting Chief Customer Officer at Jetblack. Also worked as Head of Operations at Fitz, a wardrobe tech company, and was COO of Research Analytics at Bridgewater Associates.
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