SEO Manager, Etsy

$111-145k

In addition to salary, you will also be eligible for an equity package and an annual performance bonus

SQL

CSS

HTML

JavaScript

BigQuery

Screaming Frog

Ahrefs

Botify

Senior and Expert level

New York

More information about location

2+ days a week in office (Brooklyn, NY)

eCommerce platform for handcrafted goods

Job no longer available

eCommerce platform for handcrafted goods

1001+ employees

B2CLifestyleMarketplaceeCommerceSales

Job no longer available

$111-145k

In addition to salary, you will also be eligible for an equity package and an annual performance bonus

SQL

CSS

HTML

JavaScript

BigQuery

Screaming Frog

Ahrefs

Botify

Senior and Expert level

New York

More information about location

2+ days a week in office (Brooklyn, NY)

1001+ employees

B2CLifestyleMarketplaceeCommerceSales

Company mission

To keep human connection at the heart of commerce.

Job

Company

Role

Who you are

A strong problem solver who thrives on solving sophisticated challenges in collaboration with partner teams
5+ years of SEO experience, ideally for large-scale platforms or marketplaces, and a background in data-driven, technical marketing, consulting, or similar fields
Strong understanding of product development processes, testing methodologies, and SEO techniques across technical, content, and international
Proficiency with SQL, BigQuery, and SEO tools like Botify, Screaming Frog, or Ahrefs
Fundamental understanding of HTML, Schema markup, CSS, JavaScript, and Page Rendering
Experience deploying Generative AI solutions with measurable business impact, preferably using Google Gemini or OpenAI models
Comfortable communicating technical findings clearly and effectively to both technical and non-technical partners
Passionate about knowledge-sharing to set the standard for SEO excellence across the organization

What the job involves

We are looking for an SEO Manager to join our SEO team at Etsy in Brooklyn
This position will be pivotal in shaping and driving Etsy’s global SEO strategy, with a focus on driving initiatives that grow organic visibility and create significant value for our buyers and sellers
You’ll play a crucial role in defining team goals, owning impactful projects, designing tailored solutions, and contributing to the overall Growth Marketing team culture
Your efforts will help craft the future of our SEO program, and you’ll strengthen Etsy’s marketplace experience for our buyers and sellers worldwide
This is a full-time position reporting to the Director, SEO
Our team is essential to Etsy’s growth, working cross-functionally with marketing, product, engineering, and analytics to develop innovative ways to improve our visibility and user experience. The team’s work directly supports Etsy’s mission of Keeping Commerce Human by connecting buyers with unique items from sellers around the world
Own objectives and drive your learning agenda at a rapid pace while supporting our global SEO strategy
Analyze in-house data to identify trends, diagnose issues, and measure impact of SEO changes
Guide the development of internal SEO tools that support the scale and growth of the SEO program
Collaborate with cross-functional teams, including data science, product, engineering, design, and performance marketing, to align efforts and enhance impact
Serve as a subject matter expert on SEO, proactively sharing insights, ideas, and recommendations across the business while staying up-to-date on industry trends
Maintain and update the SEO knowledge base, including test results, processes, and reference materials
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law

Our take

Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.

Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.

However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

8% employee growth in 12 months

Glassdoor (4.2)

Trustpilot (1.4)

Company

Funding (last 2 of 6 rounds)

May 2012

$40m

LATE VC

Aug 2010

$20m

SERIES E

Total funding: $91.7m

Company benefits

Equity (offers vary by country)
Performance bonuses
Paid gender neutral parental leave
Adoption and family planning
Back-up care
Volunteer time off
Donation matching
Employee resource groups
Global virtual events
Employer paid health benefits
Fitness benefits
Wellness programming
Mental health benefits
401K matching/Pension contributions

Company HQ

Downtown Brooklyn, NY

Leadership

Josh Silverman

(CEO)

Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Share this job

View 57 more jobs at Etsy