SEO Manager, Etsy
$111-145k
In addition to salary, you will also be eligible for an equity package and an annual performance bonus
More information about location
2+ days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$111-145k
In addition to salary, you will also be eligible for an equity package and an annual performance bonus
More information about location
2+ days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- A strong problem solver who thrives on solving sophisticated challenges in collaboration with partner teams
- 5+ years of SEO experience, ideally for large-scale platforms or marketplaces, and a background in data-driven, technical marketing, consulting, or similar fields
- Strong understanding of product development processes, testing methodologies, and SEO techniques across technical, content, and international
- Proficiency with SQL, BigQuery, and SEO tools like Botify, Screaming Frog, or Ahrefs
- Fundamental understanding of HTML, Schema markup, CSS, JavaScript, and Page Rendering
- Experience deploying Generative AI solutions with measurable business impact, preferably using Google Gemini or OpenAI models
- Comfortable communicating technical findings clearly and effectively to both technical and non-technical partners
- Passionate about knowledge-sharing to set the standard for SEO excellence across the organization
What the job involves
- We are looking for an SEO Manager to join our SEO team at Etsy in Brooklyn
- This position will be pivotal in shaping and driving Etsy’s global SEO strategy, with a focus on driving initiatives that grow organic visibility and create significant value for our buyers and sellers
- You’ll play a crucial role in defining team goals, owning impactful projects, designing tailored solutions, and contributing to the overall Growth Marketing team culture
- Your efforts will help craft the future of our SEO program, and you’ll strengthen Etsy’s marketplace experience for our buyers and sellers worldwide
- This is a full-time position reporting to the Director, SEO
- Our team is essential to Etsy’s growth, working cross-functionally with marketing, product, engineering, and analytics to develop innovative ways to improve our visibility and user experience. The team’s work directly supports Etsy’s mission of Keeping Commerce Human by connecting buyers with unique items from sellers around the world
- Own objectives and drive your learning agenda at a rapid pace while supporting our global SEO strategy
- Analyze in-house data to identify trends, diagnose issues, and measure impact of SEO changes
- Guide the development of internal SEO tools that support the scale and growth of the SEO program
- Collaborate with cross-functional teams, including data science, product, engineering, design, and performance marketing, to align efforts and enhance impact
- Serve as a subject matter expert on SEO, proactively sharing insights, ideas, and recommendations across the business while staying up-to-date on industry trends
- Maintain and update the SEO knowledge base, including test results, processes, and reference materials
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity, Equity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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