Senior CRM & Digital Experience Manager, Sports Interactive
Office located in Stratford, London
Sports management simulation games
Be an early applicant
Sports management simulation games
501-1000 employees
Be an early applicant
Office located in Stratford, London
501-1000 employees
Company mission
Sports Interactive's mission is to continue to grow as the world's leading developer of sports management simulation games.
Role
Who you are
- The role would suit a candidate who is a regular user / familiar with our products in developing deep knowledge of our customer experience
- Proven experience running CRM, loyalty, or retention programmes
- Strong analytical skills with the ability to interpret data and turn insights into action
- Experience with CRM tools and marketing automation platforms
- Understanding of data strategy, acquisition funnels, and customer lifecycle management
- Experience in website content management
- Knowledge of SEO, web analytics (e.g., Google Analytics, GA4), and digital performance measurement
- Strong writing skills and the ability to communicate technical requirements clearly
- Comfortable working with technical teams and conversant in relevant digital/CRM terminology
- Background in digital marketing, with exposure to both performance and brand-led activity, preferred
- Ability to connect CRM strategy with product development, thinking beyond campaigns to embedded, long-term customer value
- Organised, proactive, and able to manage multiple projects simultaneously
What the job involves
- Reporting into: Head of Brand and Marketing
- Team: Communications
- We are seeking a digitally savvy, data-driven marketer to lead the development and execution of our CRM and loyalty programme, while also managing and optimising our website presence
- This role is at the intersection of customer engagement, data insight, and digital experience. The successful candidate will be capable of driving acquisition and retention strategies, writing effective communications, and collaborating with technical teams to deliver seamless digital journeys
- They will act as an internal advocate for the customer, ensuring that CRM and loyalty initiatives are tightly integrated with the way our product is used today and in the future
- Lead the planning, execution, and optimisation of our loyalty and incentive programme (FMFC) to drive acquisition, retention and lifetime value
- Build, manage, and continuously improve CRM communication journeys, including setup of automated mailers, segmentation, and campaign targeting
- Brief and collaborate with creative, content, and design teams to deliver impactful CRM campaigns
- Develop and maintain a CRM roadmap, aligning with business objectives and customer needs
- Analyse customer data to identify trends, segment opportunities, and deliver actionable insights
- Partner with insight and product teams to refine data strategies, ensuring accurate tracking, reporting, and performance measurement
- Act as a link between product and marketing teams to identify opportunities where CRM can be built into the product experience
- Own day-to-day management of the studio’s websites, ensuring content is current, accurate, and optimised for user experience and SEO
- Collaborate with internal stakeholders and external partners/agencies to deliver updates, new features, and improvements
- Use analytics tools to monitor performance, recommend enhancements, and ensure the website supports CRM and acquisition strategies
- Ensure the website and product experience feel connected, working towards a seamless ecosystem where the brand, CRM, and product reinforce each other
- Work closely with product, design, insight, and marketing teams to integrate CRM and digital activity into product and broader digital campaigns
- Ensure consistent brand voice and user experience across CRM, website, and all customer touchpoints
- Keep up to date with digital marketing, CRM, and marketing tech trends, identifying opportunities to innovate
Salary benchmarks
Our take
Sports and video games have long had an association with each other, with the FIFA franchise and NBA Jam just two of the many very popular series playable on home consoles from the early 90s onwards. But for many hardcore fans, the managerial aspect of the sport is more appealing. Football Manager, Sports Interactive's flagship title, leveraging real-life sports data to simulate the managerial experience and give gamers the opportunity to lead their favourite clubs.
This immensely popular franchise, distributed by SEGA among others, has rapidly gained in popularity and even outcompeted FIFA Manager, the franchise's managerial offering. With annual improvements to its simulation's accuracy and graphics, Football Manager is now considered to be head and shoulders ahead of any competition.
Sports Interactive is focusing on further developing its properties, including its newer and similarly well-received NHL Eastside Hockey Manager, forming partnerships with clubs and sponsors to allow real-life players and branding to appear in game. At the top of its game, Sports Interactive will continue innovating upon the genre through its focus on strategy, providing gamers with the ultimate sports management simulation experience.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Healthcare - Private health care (including Dental) provided for every permanent team member
- Flexible Working - As long as you do your bit, we're happy
- Holidays - 25 days of paid holiday every year, so take that trip of a lifetime
- Social Events - Our Social Club organise regular events including an annual family day, office football tournaments and after work activities that every team member can get involved in
- Gym Membership - Want to keep yourself fit while working here? We help provide gym membership for a number of local gyms
Company HQ
Hackney Wick, London, UK
Leadership
Miles Jacobson
(Studio Director)Governor of East London Arts and Music since 2019. Industry Ambassador and Member of the Entertainment Fundraising Committee for War Child UK since 2006.
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