Growth Marketing Manager, Starry
$125-150k
Next-gen wireless broadband provider
Be an early applicant
Next-gen wireless broadband provider
201-500 employees
Be an early applicant
$125-150k
201-500 employees
Company mission
To create a better internet service that's more affordable without compromising on performance.
Role
Who you are
- 3-5 years of experience in demand generation or growth marketing, preferably in startup environments
- Proven track record of success in small, agile GTM teams with a history of executing on acquisition tactics from 0 to 1
- Strong critical thinking skills and growth mindset
- Ability to quickly adapt to new tools and technologies
- Strong background in CRM and marketing automation tools, with HubSpot and Salesforce knowledge considered a significant advantage
- Excellent communication and collaboration skills
- Analytical mindset with the ability to derive actionable insights from data
What the job involves
- Starry is seeking a Growth Marketing Manager to join our lean, but mighty Growth team, reporting to the Head of Growth
- We're not just looking for a channel manager; we seek a growth generalist with an intrinsic understanding of what fuels startups and the visions that drive them
- The Growth Marketing Manager will be an instrumental player in architecting and building a repeatable growth engine to attract new customers across our B2C and B2B businesses
- Strategic Growth Planning: Develop and execute demand generation strategies tailored to startups and finance teams, focusing on long-term, sustainable growth
- Full-funnel Campaign Creation and Execution: Design and implement campaigns that resonate with our ICP across the marketing funnel, from building awareness to activation
- Channel Experimentation: Explore and test various marketing channels to identify the most effective and efficient ways to reach and engage our target audience
- Data-Driven Optimization: Leverage data and analytics to continuously refine strategies, making data-backed decisions to improve campaign performance, lead quality, and overall channel ROI
- Sales Enablement: Partner with the Sales team to ensure a seamless flow of quality leads that contribute directly to sales pipeline and revenue goals
- Marketing technology innovation: Continually scout cutting-edge demand generation tactics and tools and integrate these to keep Rho at the forefront of our market segment
- Cross-Functional Collaboration: Work closely with creative, field marketing, revenue operations, and product teams to increase awareness, engagement and resonance with our campaigns and offerings
Our take
Starry is an internet service provider which uses radio tower and high-rise-mounted transmitters to send high frequency millimeter wave signals to receivers which are connected to a building’s existing wiring network. This approach means the company can provide high speed internet at a low cost while circumventing the need to install fibre cables underground.
This high speed, low cost, no data cap, no contract approach offers an interesting alternative in a market where just under a third of consumers have only one choice of broadband provider. That the company upped its subscriptions by 100% during the pandemic is a positive sign. However the ultimate success of the company will depend on how well (and quickly) it’s able to roll out its product across the country - particularly in more rural areas where high-rises are less common.
Another potential challenge is the fact that big-name providers like T-Mobile and Verizon are also buying into this Fixed Wireless Access model, though so far Starry has made great strides. It debuted on the New York Stock Exchange in 2022, and has continued to expand its services, including to serve five new Related Affordable housing communities in Denver.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2019
$125m
SERIES D
Jul 2018
$100m
SERIES C
Total funding: $288m
Company benefits
- Medical, dental, & vision, no employee contribution required
- Generous vacation policy
- 12 weeks of paid maternal and paternal leave
- Free gym
- Secure bike storage in our Boston office
Company values
- Make it smart
- Make it simple
- Make it affordable
- Make it helpful
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Chaitanya Kanojia
(Co-Founder)Chaitanya started their career at Product Genesis before founding Navic Networks, where they spent 11 years. After almost 5 years as CEO of Aereo, they co-founded Starry in January 2015, serving as CEO since.
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