Head of Marketing & Forecasting Analytics, Gusto
$167-200k
Automated payroll, benefits & HR platform
Job no longer available
Automated payroll, benefits & HR platform
1001+ employees
Job no longer available
$167-200k
1001+ employees
Company mission
To grow the small business economy.
Role
Who you are
- Bachelor's or Master's degree in Marketing, Analytics, Statistics, Economics, Finance or related field
- 10+ years of experience in forecasting and marketing analytics, with at least 5 years in a leadership role
- Strong analytical skills, with expertise in data analysis and visualization tools (e.g., Excel, SQL, Tableau)
- Experience with financial forecasting models and marketing automation platforms, CRM systems, and other marketing technologies
- Proven track record of driving business growth through data-driven marketing and financial strategies
- Excellent communication, collaboration, and leadership skills, with the ability to influence cross-functional teams
- Strong project management skills, with the ability to manage multiple projects and priorities in a fast-paced environment
- Experience in e-commerce or SaaS industry is a plus
What the job involves
- Lead a team of analysts responsible for developing, implementing, and measuring marketing initiatives and financial forecasts
- Work closely with Finance, Marketing, and Marketing Operations to develop and implement data-driven strategies to acquire, engage and retain Customers, and maximize customer lifetime value
- Develop and maintain forecasting models to project revenue, expenses, and cash flows for the organization
- Establish KPIs, create dashboards, and provide regular reporting to the executive team on the effectiveness of marketing campaigns and initiatives
- Collaborate with cross-functional teams, including Product, Engineering, Sales, Customer Success, and Operations to optimize marketing campaigns and improve Customer experience
- Develop and maintain marketing attribution models to understand the impact of marketing activities on revenue and Customer behavior
- Identify opportunities for optimization and growth across various marketing channels and make data-driven recommendations to the Marketing team
- Ensure data accuracy, consistency, and completeness across first and third party data
- Stay up-to-date on industry trends, best practices, and emerging technologies to continuously improve forecasting and marketing analytics processes and tools
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 400,000 customers and a multi-billion dollar valuation. And in 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that has seen it reach key profitability benchmarks. It continues to expand its platform, most recently partnering with Parafin to launch a payroll line of credit for small businesses. With a growing suite of services and a clear focus on supporting small businesses through changing economic conditions, Gusto looks set to sustain its momentum and further strengthen its position in the HR and payroll technology market.
Steph
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.3m
Company benefits
- Health and Wellbeing: Medical, dental, and vision insurance for employees and dependents. Family care and support, including family planning and fertility benefits. Gender-affirming care and support. A variety of mental health resources.
- Time Away: It's important to take time away for yourself or to take care of your family. Gusto offers paid vacation, sick time, bereavement, and holidays, paid leaves, sabbatical, and more!
- Free meals and refreshments: If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!
- Perks:
Company HQ
Central Waterfront, San Francisco, CA
Leadership
Joshua Reeves
(Co-Founder & CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(Co-Founder & CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Co-Founder & Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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