Senior Account Director, ATTN:
Influencer & Social
$150-185k
3 days a week in office
Mobile-first, issues-driven media company
Open for applications
Mobile-first, issues-driven media company
101-200 employees
Open for applications
$150-185k
3 days a week in office
101-200 employees
Company mission
To combine informative content with entertainment content to provide enjoyable and informative information for consumers.
Role
Who you are
- 10+ years in account management, marketing, or public relations within creative/advertising/media/PR agencies, with a proven record leading large or complex accounts
- 5+ years leading creator/influencer programs at scale, including sourcing, negotiation, briefing, whitelisting/allowlisting, and content usage and licensing
- 4+ years managing and mentoring teams with strong cross-functional leadership
- Strong relationships with talent agencies, creator platforms, and influencer tech partners; fluency in affiliate/social commerce models and tracking
- Deep, current expertise in social media across paid and organic; fluency in platform capabilities, influencer strategies, audience targeting, and social KPIs
- Demonstrated business development success: upsell/cross-sell, leading pitches, SOW development, pricing, and negotiation
- Strong financial acumen: budgeting, forecasting, resourcing, margin management; experience with Asana and Kantata or similar tools
- Executive presence with excellent communication, presentation, and negotiation skills; comfortable engaging C-suite stakeholders
- Proactive, solutions-oriented problem solver who performs under pressure and anticipates challenges
- Education: Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree a plus
What the job involves
- A Senior Account Director is a seasoned agency leader who owns executive-level client partnerships, commercial strategy, and team growth
- You will serve as a bridge between client C-suites and our internal creative, strategy, production, and media teams, driving revenue and ensuring client goals and creative visions are met across complex, multi-channel programs
- You will be a champion of creator-led and influencer marketing, shaping strategies that leverage talent, UGC, and whitelisted creator content to drive measurable outcomes across social platforms
- Act as primary advisor to top-tier clients, translating business goals into clear strategies and measurable KPIs
- Provide thought leadership on social-first, creator-led, and platform-native approaches; stay ahead of trends and paid/platform capabilities
- Navigate sensitive client needs with composure; proactively de-risk issues and strengthen trust
- Serve as the main link between brand and creators/talent managers; define influencer strategy and measurement frameworks
- Drive organic growth via upsell/cross-sell; shape new scopes, pricing, and margin targets
- Lead/co-lead pitches and RFPs using competitive analyses, case studies, and social playbooks
- Package and price creator/influencer programs, performance-based models, and integrated talent + paid amplification + social commerce
- Negotiate creator rates, usage, and licensing; own portfolio financial health (forecasting, resourcing, budgets, burn, margin) using Asana and Kantata; enforce scoping/change orders/contracts
- Lead, mentor, and motivate Account Directors/Managers/Executives; set clear expectations and growth plans; celebrate wins and coach through losses
- Delegate effectively, empowering ownership while stepping in decisively when needed
- Champion collaborative, cross-functional ways of working across creative, strategy, production, and media
- Upskill teams on creator best practices (contracting/licensing, benchmarking, content feedback, disclosure compliance, paid whitelisting) and train on creator management platforms
- Lead end-to-end creator campaigns from brief to reporting, including sourcing/vetting talent (micro to celebrity), timelines, briefs, content approvals, and daily comms with talent management
- Oversee paid and organic social programs—including influencer strategies—on TikTok, Instagram, and YouTube; track performance (e.g., engagement rates), ensure KPI attainment, ROI storytelling, and executive-ready reporting
- Identify performance trends and run strategic optimizations; partner with talent managers/marketplaces/platforms to maximize distribution, whitelisting, and brand safety
- Ensure efficient content workstreams and conflict resolution; model ATTN’s values: Make It Smart, Make It Great, Make It Matter
Our take
ATTN: is a media company that creates short-form news content for social media, designed to engage Millenials and Gen-Z. It stands out by covering topics often overlooked or underexplored by traditional news outlets, such as drug policies, feminism, and income inequality.
While platforms like Vox Media and BuzzFeed mix entertainment with news, ATTN: has carved out a unique space focused on important issues and presenting them in an easily digestible format. With a blend of humor and pop culture references, ATTN: connects with young audiences, earning over 18M followers.
ATTN: has reached major milestones that position it for continued success. Its partnership with Instagram, which is typically reluctant to compensate publishers, is a breakthrough that will help drive impactful content. Additionally, the 2022 acquisition by Candle Media led to even greater growth, expanding ATTN:'s reach across multiple platforms while staying true to its core mission. In 2026, Candle Media sold a majority stake back to ATTN's co-founders, who will reinvest the profits back into the company, setting it up for a new phase of growth and an exciting future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2018
$15m
SERIES C
Feb 2016
$18m
SERIES B
Total funding: $37.1m
Company benefits
- Parental Leave: Generous paid leave for new moms and dads
- Health Insurance: Comprehensive health insurance for employees and their families
- 401k Plan: Retirement plan (401k)
- Unlimited PTO: Paid time off (vacation, sick, and public holidays)
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Matthew Segal
(Co-Founder)Studied at Kenyon College before co-founding OurTime.org. They spent 3 years there before co-founding ATTN: in 2014.
Jarrett Moreno
(Co-Founder)Studied at Kenyon College before co-founding OurTime.org alongside Matthew. They have been a Board Member at NORML since 2017.
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