While Customer Relationship Management (CRM) platforms such as Salesforce and Salesloft have undoubtedly helped shorten the sales cycle, particularly by helping generate high value leads, the onus is still on sales teams to manually reach out to potential customers.
This part of the sales process has long been taken at face value, despite how much time sales agents lose by calling bad numbers, reaching voicemail, and navigating existing account data.
Orum is aiming to change this with an AI powered platform that filters out poor numbers and automates voicemails while calling multiple numbers simultaneously, all in a bid to get sales reps on live calls as quickly and often as possible. That Orum plugs into the major CRMs like Salesforce, rather than competing with them, should help its cause.
Orum’s trajectory has been very positive thus far, frequently expanding its headcount, achieving impressive Series B funding and winning a number of high-profile customers such as Salesforce partner Simplus and data protection company Clumio.
Kirsty
Company Specialist at Welcome to the Jungle