Senior Vice President, OwnBackup
Growth Marketing
Office located in Englewood Cliffs, New Jersey
Data protection platform
Job no longer available
Data protection platform
1001+ employees
Job no longer available
Office located in Englewood Cliffs, New Jersey
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- 10-15 years of enterprise SaaS marketing experience as a senior leader of a global team
- Complete understanding of all facets of the buyer journey throughout the marketing and sales funnel
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- Proven track record partnering with members of the Executive Leadership team to collaborate on budgets and to deliver effective Marketing performance updates
- Demonstrated skills as a people manager, prioritizing activities, inspiring teams, and keeping the team on task to achieve goals
- Highly collaborative, team oriented, with strong and clear communication skills and can partner with all levels
- Proven track record of managing marketing budgets, funnel performance, and forecasts, to achieve new sales and revenue growth goals
- Proven ability to identify, negotiate and manage vendor relationships
- Knowledge and hands-on experience with widespread marketing automation and sales automation systems, particularly Salesforce and/or ServiceNow
- Comfortable and motivated working in a highly collaborative, fast-moving environment
What the job involves
- Work in lock-step with leadership from Sales, Product and Channel teams to establish cross-functional alignment, and to develop a fully integrated demand generation strategy
- Develop and execute Marketing programs to support revenue and growth objectives including customer cross-selling/up-selling opportunities, etc
- Drive all digital marketing efforts, including SEM, SEO, paid social, content syndication, 3rd party/analyst programs, webinars, podcasts, website/content conversion optimization
- Leverage data and cohort analysis to improve targeting and conversion (eg. ABM, intent marketing), while effectively managing efficiency of spend
- Drive data-driven decisions and optimizations to continually improve lead generation across all channels
- Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing/media agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers
- Define Demand Gen Marketing KPIs and operating metrics
- Oversee the end-to-end lead management process in conjunction with Sales Operations and Marketing Operations, including lead capture, nurturing via portfolio marketing, and customer journey management
- Derive insights from marketing analytics and apply learnings to develop a path forward creating measurable growth
- Collaborate with the Content Team to identify and drive the creation of specific content assets to support lead generation and sales enablement initiatives
- Define compelling prospect experiences that lead to conversion
- Lead quarterly business reviews with actionable findings and output across the Marketing organization
- Present monthly deep dive reviews of Marketing performance and business impact to the Executive Leadership team
- Proactively engage with leadership from Sales, Channel and Product teams to align Marketing to cross functional goals, and to optimize the impact of marketing activities
- Scale and maintain an optimal team structure, knowing when to bring expertise in-house vs. outsourcing critical skills
- Demonstrate strong influencing ability and presence with the Executive Leadership team
- Align planning, forecasting and budgeting efforts with corporate objectives, and report on the impact of demand creation activities including ROI of marketing spend
- Drive the development of a performance dashboard to show how strategies have delivered against objectives
- Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps
- Monitor marketing technology stack and make recommendations for continuous improvement
- Provide oversight and leadership in the use and administration of our marketing automation and CRM systems
- Develop the annual marketing budget, and oversee plan vs. actuals on a monthly basis to ensure operations adhere to budget parameters
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company HQ
Englewood Cliffs, NJ
Leadership
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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