Demand Generation Manager, Tanium
$70-210k
+ Equity awards
3+ days a week in office
Security and systems management platform
Be an early applicant
Security and systems management platform
1001+ employees
Be an early applicant
$70-210k
+ Equity awards
3+ days a week in office
1001+ employees
Company mission
Tanium's mission is to provide manageability and security at scale for anything with a chip.
Role
Who you are
- 5+ years of experience in B2B demand generation or integrated marketing, preferably in enterprise software or cybersecurity
- Proven ability to execute multi-channel campaigns that drive measurable pipeline impact
- Strong understanding of marketing automation, CRM systems, and attribution models
- Experience with event marketing, email strategy, and paid media
- Analytical mindset with the ability to interpret data and optimize performance
- Excellent communication and project management skills
What the job involves
- As a Demand Generation Manager, you will create and manage multi-channel marketing campaigns that drive pipeline growth and accelerate sales opportunities
- This role is highly collaborative, working across marketing, sales, and operations to deliver targeted programs that engage our Ideal Customer Profile (ICP) and core personas in IT Operations and Security Operations
- Create and manage multi-channel marketing campaigns leveraging the most effective outbound channels, including:
- Content promotion (whitepapers, case studies, webinars, e-books)
- Email, drip, and lead nurturing campaigns
- Webinar strategy and execution
- Develop messaging and content that resonates with target audiences and addresses their specific needs
- Implement A/B testing and optimization techniques to improve campaign performance and conversion rates
- Manage campaign budgets and ensure efficient allocation of resources to maximize ROI
- Collaborate with Inside Sales and Sales teams to optimize lead qualification criteria and ensure alignment on MQL and SQL
- Manage and optimize lead scoring and nurturing processes to efficiently move prospects through the funnel
- Ensure seamless lead handoff and alignment on sales and marketing goals
- Define and track KPIs such as lead volume, lead quality, conversion rates, cost per lead, and ROI
- Use marketing automation platforms and analytics tools to monitor campaign performance and generate actionable insights
- Provide regular reports to Marketing leadership and Sales, highlighting successes and areas for improvement
- Work closely with the Editorial and Content team to develop high-quality, relevant content that supports demand generation efforts
- Partner with Brand and Communications to ensure consistent messaging and brand alignment across all initiatives
- Communicate effectively with internal stakeholders about plans, progress, and results
- Manage marketing automation platforms (e.g., Marketo) to automate and optimize processes
- Work with CRM systems (e.g., Salesforce) for lead management and pipeline tracking
- Stay current on trends in AI/ML, marketing technology, and demand generation best practices
Our take
For millions of companies, cyber security is high on the agenda, especially as remote working has become the norm. Tanium offers a security and systems management platform that allows real-time data collection at an enterprise scale. It covers customers such as AutoNation, GoDaddy, and Whirlpool who use the company’s software to stay abreast of the ever-increasing level of sophisticated cyber attacks.
A valuable tool for enterprises and government organisations, it partners with leading platforms and service providers across the world like Google Cloud, Oracle and Verizon. In doing so, it allows security and IT teams access to accurate information on the state of endpoints, helping it to realise new levels of business resilience.
Tanium added a former US Defence Secretary to its Board in 2021. A collaboration with Salesforce provided a platform that supports IT service management, remote monitoring and management, and cybersecurity capabilities. In the same year, the appointment of CFO Mark Levine could signal an IPO in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$150m
LATE VC
Oct 2020
$150m
LATE VC
Total funding: $805.7m
Company benefits
- Equity awards
- Generous benefits package consisting of medical, dental and vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan
- Business travel accident insurance
- Employee assistance programs
- Disability insurance
Company HQ
Lakeview, Kirkland, WA
Leadership
David Hindawi
(Executive Chairman)Before co-founding Tanium, David founded BigFix Inc, a systems management tool that IBM acquired, and Software Ventures, a leader in telecommunications software. They have several software patents in network communications and systems management.
Orion Hindawi
(Executive Chairman)Before co-founding Tanium with their father, David, Orion worked as the VP of Technology for BigFix, the systems management tool founded by their father. Previously served as CEO for Tanium.
Dan Streetman
(CEO)Previously served as CEO for both Allvue Systems and TIBCO. Experience as EVP of Worldwide Sales & Marketing for BMC Software and as SVP of Worldwide Alliances & Channels for Salesforce.
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