Retention Marketing Manager, Mejuri
3 days a week in office
Fine jewelry brand
Be an early applicant
Fine jewelry brand
501-1000 employees
Be an early applicant
3 days a week in office
501-1000 employees
Company mission
To turn fine jewelry into an everyday occasion while working towards making a positive impact in our communities, the industry, and the world.
Role
Who you are
- Demonstrated experience in CRM / Lifecycle Marketing with a strong focus on triggered automations
- Proficient in key CRM and SMS platforms: Iterable, Klaviyo, Postscript
- Strong technical competency with setting up, QA'ing, and troubleshooting automations and data flows
- Demonstrated experience owning a roadmap and performance outcomes
- Strategic thinker who can think through scaleability and growth
- Strong Analytical skills and ability to report on successes and opportunities through a data driven approach
- Demonstrated proficiency pulling and analyzing data to guide strategy
- Deep understanding of ecommerce customer behaviour and lifecycle marketing best practices
- A growth mindset with an interest to iterate and evolve programs
- Highly collaborative in working with cross functional partners
What the job involves
- We are a team of retailers, creatives, technologists and strategists, and we are looking for someone special to join our team
- Reporting into the Senior Manager Lifecycle Marketing, the Retention Marketing Manager will own and evolve our automated CRM strategy across email, SMS, and push
- In this role, you’ll lead the development of high-impact automations and partner cross-functionally to drive customer engagement, conversion, and retention—turning data into action and journeys into results
- Lead and execute high-converting lifecycle automations (e.g. cart abandon, browse abandon, winback, welcome, post-purchase, and re-engagement flows) across email, SMS, and Push
- Independently manage technical execution and optimization within CRM platforms such as Klaviyo, Monocle, and Postscript
- Partner with key stakeholders across Data, Product, and Creative to iterate and evolve automated flows that drive conversion
- Collaborate with the Product and Engineering team to test and optimize sign-up pop-ups and other subscriber acquisition touchpoints across digital and retail channels
- Set up and interpret A/B tests to continually improve performance metrics
- Monitor segmentation and personalization strategies to ensure deliverability and relevance
- Partner with the Customer Success team to leverage feedback loops—such as NPS surveys and product reviews—to uncover actionable insights that inform lifecycle strategies and enhance the overall customer experience
- Collaborate with CRM specialists (existing team member) to ensure automation and campaign strategy are aligned
- Manage day-to-day CRM operations and act as the main point of contact for troubleshooting, QA, and technical configuration
- Own reporting and insights for automation flows and contribute to weekly, monthly and, quarterly performance reviews and strategic planning
- Lead to first purchase conversion rate
- Subscriber list growth and opt-out and unsubscribe rate
- CRM health and deliverability
- Automation-driven revenue contribution to total CRM performance
- Retention metrics tied to lifecycle flows such as repeat purchase rate, time to second purchase, revenue recovered from abandon flows, and reactivation rate from winback journeys
Application process
- We invite applicants to apply early as our initial screening process will begin on May 25 however the role will remain posted until filled
Our take
Traditional jewelry retailers often target men for gifting - in part to make higher mark-ups acceptable. Mejuri, however, is putting the purchasing decision back with women with its direct-to-customer strategy. Instead of releasing large batches of seasonal pieces, Mejuri introduces only a small quantity of products each week, which allows it to translate trends and consumer feedback sentiments into its designs in a timely manner.
Having accumulated millions of visitors to its website, it is clear that Mejuri has captured a lot of interest. It has released over 1,000 designs since its launch, has an impressively long waitlist, and boasts that a large portion of its monthly transactions come from returning customers.
Despite its online focus, Mejuri has opened a number of brick-and-mortar stores across the US, Canada, and the UK. The company's current focus appears to be on this offline expansion, as it tries to push beyond its biggest markets into the other countries it ships to, as well as investing in branding and the customer experience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2019
$23m
SERIES B
Sep 2018
$5m
SERIES A
Total funding: $29m
Company benefits
- Parental support: we offer parental leave salary top up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for all parents
- Health & Wellness: We offer you competitive medical and dental benefits, alongside a schedule that prioritizes whole health including personal days and mental health coverage
- Generous Total Rewards: Including a minimum of three weeks paid vacation for all corporate roles. And the cherry on top? A generous product discount
- Hybrid Work Environment: We believe in balance. Our corporate employees have a hybrid experience, spending three days a week (Tuesday-Thursday) as we are big believers in the value social capital provides our team members and our business. IRL time unlocks trust, creativity, innovation, career development and more
- Mejuri Passport: Your ticket to the destination of your choosing. The Mejuri Passport allows corporate employees meeting the criteria to work in any location for one month each year
Company HQ
Liberty Village, Toronto, ON
Leadership
Noura Sakkijha
(Co-Founder & CEO)Experience at CIBC as Process Analyst for 1 year, and Associate Specialist for 3 years.
Majed Masad
(Co-Founder & President)Previously an Investment Banking Partner at FirePower Capital for 7 years, and a Special Advisor for 1 year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Mejuri