Data powered influencer marketing platform
Job no longer available
Data powered influencer marketing platform
21-100 employees
Job no longer available
21-100 employees
To advance the science of influence.
Influencer marketing is making a real breakthrough. In 2021, businesses reportedly made a $5.78 return-on-investment for every $1 spent on influencer marketing. Now, with more than 2/3 of brands using platforms like Instagram for influencer marketing, it is clear that this is a market on the up and Tailify is one of the key players within this.
The company believes that influencer marketing at its core is about human relationships, and how these relationships affect people's behaviour. Based on this premise, Tailify's strategy is aimed at applying psychology and behavioural science to influencer marketing campaigns, going beyond the standard metrics - followers, likes, audience - to help its clients achieve better and longer-lasting results on their influencer marketing campaigns. It has seen success: Tailify has designed and managed over 400 influence growth programmes for major brands like Uber, LG, and IKEA, as well as agencies like Group M and PHD.
The growing market is becoming increasingly competitive, and the company will face key competition from the likes of Tribe Dynamics and Ambassador. However, Tailify does have the key advantage of having built its market share before most competitors were even on the scene. Ensuring big and successful future partnerships will be key to the company holding on to its hard-earned market share.

Freddie
Company Specialist at Welcome to the Jungle
-13% employee growth in 12 months
Apr 2021
$4.9m
SERIES A
Jul 2017
$1m
SEED
Old Street, London, UK
Didrik Svendsen
(CEO)Didrik began their career in consulting, working for the likes of Cass Business School, BCG, and Energy Africa. They are also the co-founder of Ex-Phil.no.
Fredrik began their career in marketing, spending over 7 years in Marketing & Sales at Svenska Hem. They have also been a Young Enterprising Coach for over 9 years.
Fredrik worked in sales and asset management before co-founding Tailify. They founded their first business aged just 19.
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