Marketing Content Manager, Personetics
Data-driven personalization platform for financial services
Job no longer available
Data-driven personalization platform for financial services
201-500 employees
Job no longer available
201-500 employees
Company mission
Personetics' mission is to actualize a world of “Self-Driving Finance” where banks proactively act on behalf of their customers – a win-win for customers and banks alike.
Role
Who you are
- Proven track record of developing and directing influential worldwide branding and communication plans
- Experience managing internal and external resources like freelancers and creative agencies to drive results, ensuring messages are communicated consistently and effectively
- 6-8 years experience in PR/communications, and content strategy roles, ideally in a global Enterprise SaaS/B2B organization and/or Fintech startups
- Bachelor's Degree in one of the following (or an equivalent): English, Communication, Marketing Banking, Communications, and/or Public Relations
- Experience using WordPress, HubSpot, and Salesforce is a plus
- Native English speaker, a must
What the job involves
- The Personetics Marketing content manager will lead the Personetics content strategy while playing a key role in developing, implementing, and executing integrated communication programs
- You will be responsible for the company's brand positioning, messaging, and overall editorial strategy
- In this role, you will work closely with the sales, business development, product, customer success, and global marketing team to spearhead our communication initiatives
- Your success will be measured by your ability to build and execute solid communication strategies and messaging across all platforms
- Develop, implement, and execute Personetics' overall brand strategy with the goal of increasing brand awareness and recognition among established and new audiences
- Be the subject matter expert, compose insightful thought leadership blog posts, case studies, and articles on behalf of the Personetics leadership team
- Exhibit proficient writing, editing, and persuasive skills that motivate the audience to remember and act toward the intended objective
- Manage and design our global PR and communications strategy in collaboration with our corporate and regional teams
- Creating a consistent, relevant, and thought-provoking media and influencer engagement strategy and developing effective storytelling methods
- Write a powerful, eye-catching messaging framework and build relationships with key reporters and influencers
- Work with external partners and internal teams to create exciting and engaging brand campaigns and ensure objectives are met and budgets are managed efficiently
- Manage the social media channels to continue developing and refining our communication strategy to position our brand as a unique voice in the market while supporting growth and recruitment goals
- Manage relationships with PR freelancers and/or external agencies and industry influencers
- Stay on top of the latest trends in the Banking and Financial industry and alternative accommodations, flagging relevant news to teams while also practicing "newsjacking."
- Be proactive and reactive in evaluating, prioritizing, and responding to opportunities and challenges as they arise
- Demonstrate acute attention to detail, as well as robust organizational and project management capabilities
Our take
Data analytics can yield powerful results, providing businesses with actionable insights into how they can optimize operations. This process can also be applied to the personal financial data of someone to help them understand their financial journey, but understanding the data and processes necessary to achieve this is impossible without the right expertise.
Personetics provides a data-driven personalization platform for financial services, helping providers to offer customers data insights, advice, and automated money management tools. The company achieves this through APIs and tools for data enrichment, engagement building, open banking, and wealth management, preventing businesses from having to rely on bespoke software developers.
While many startups are providing data-driven analytics and personalization tools for fintechs, most of these focus solely on benefitting the consumer or business, whereas Personetics approach helps to drive consumer financial well-being whilst simultaneously driving bank KPIs. Through this symbiotic approach, the company aims to help financial service providers future-proof their operations, embrace data-driven approaches, and ultimately boost revenue and customer satisfaction.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2022
$85m
GROWTH EQUITY VC
Feb 2021
$75m
GROWTH EQUITY VC
Total funding: $178m
Company HQ
Rose Hill, New York, NY
Leadership
David Sosna
(CEO)Founder & CEO of Gilon from 1994 to 1999 and for Actimize from 2000 to 2010.
David Govrin
(COO)Co-founder of Actimize from 2000 to 2010.
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