EMEA Accounts Receivable, Taboola

Founded in 2007, Taboola became a billion-dollar revenue generating business by 2018. Despite significant competition in the ad-clicking niche, the company has become a market leader - generation hundreds of billions of recommendations on a monthly basis. It has also engaged in a raft of acquisitions, including programmatic advertising company Perfect Market, and data-science led personalization firm Gravity R&D.

The company has invested heavily in R&D and expanded into areas like eCommerce and TV advertising, fuelled by the goal of moving “beyond the browser.” It has also made a series of partnerships with big names such as Yahoo and TIME, and is investigating the applications of generative AI for ad creation. This has resulted in the launch of "Abby", an AI assistant for managing ad campaigns.