Senior ABM Program Manager, Yext
$124.7-207.5k
+ Equity
Brand visibility platform
Be an early applicant
Brand visibility platform
1001+ employees
Be an early applicant
$124.7-207.5k
+ Equity
1001+ employees
Company mission
To transform the enterprise with AI search.
Role
Who you are
- 10–12+ years in B2B marketing, with 4–6+ years in ABM strategy/program leadership (enterprise SaaS preferred)
- Proven success designing ABM programs that support $100K+ ACV enterprise sales motions
- Deep experience with segmentation/tiering, persona strategy, buying groups, and journey-based plays
- Strong analytical and reporting capability; experience building dashboards and connecting programs to pipeline outcomes
- Demonstrated ability to lead through influence in highly matrixed orgs
- Proficiency with ABM and marketing ops tooling (e.g., 6sense/Demandbase/Salesforce, Marketo/HubSpot; BI tools a plus)
What the job involves
- Yext is redefining how enterprise brands grow in an AI-first world, and we’re seeking a strategic, analytically rigorous Account-Based Marketing Manager to own the design and performance of our ABM programs
- This role will lead ABM orchestration, testing, and reporting, turning our target account list into measurable revenue outcomes through tightly defined plays and continuous optimization
- Success is measured by account and contact-level engagement, pipeline, and retention outcomes across strategic accounts
- Own the ABM strategy and operating model to drive engagement and revenue outcomes across strategic accounts
- Define account tiering, coverage requirements, and engagement frameworks through analysis, market research, and collaboration with marketing, sales, and customer success teams
- Design highly personalized plans for top-tier accounts that include custom content, executive-level plays, and tailored experiences
- Conduct account and contact-level research to create personalized messaging and content strategies to maximize engagement and conversion rates
- Create clear and creative ABM program briefs that channel teams can execute against (audience, message, offer, CTA, success metrics)
- Work closely with Product Marketing to define account-level messaging and value props
- Partner with Field & Events Marketing to integrate the ABM strategy into global event plans
- Align with Sales/BDRs to ensure account and contact-level plays are integrated into account planning and outbound playbooks
- Work across functions to continuously optimize creative, messaging, content, and channel mix based on performance and insights
- Act as a strategic advisor to sales and executive leadership, providing data-driven insights on account health and trends across strategic accounts
- Define testing standards: hypotheses, sample sizes where feasible, success metrics, and decision rules for scaling
- Maintain a library of what’s working (by persona/vertical/stage) and formalize learnings into playbooks
- Partner closely with marketing operations to optimize tooling and reporting to track account engagement and ROI
- Build dashboards and reporting cadences to track account engagement health and pipeline impact
- Produce monthly/quarterly executive reporting on performance, insights, and recommended shifts in strategy or investment
Our take
The way people discover brands has changes dramatically over the years and it's no longer just about showing up on a website or ranking well on Google. Customers are finding businesses through AI-powered search, social platforms, maps, voice assistants, apps, and direct messages, often all at once. in this always-on world, brands need to be accurate and visible across countless digital touchpoints, or they risk being overlooked entirely.
Yext is a local brand visibility platform helping businesses make sure customers can find them wherever discovery happens. By using billions of trusted data points, Yext gives companies a clear picture of how their brand is performing and provides the tools they need to manage lising, content, and engagement across search engines, social platforms, websites, and emerging AI experiences. So essentially, they help brands stay visible, trustworthy, and in cotnrol of how they show up online.
The company has been around long enough to see the digital landscape change again and again, yet it continues to adapt as new technologies reshape how people search and engage. By evolving alongside AI and modern discovery tools, Yext has proven it's not just keeping up with the pace of change but helping brands confidently navigate whatever comes next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2016
$0.5m
LATE VC
Jun 2014
$50.3m
SERIES F
Total funding: $118.3m
Company benefits
- Comprehensive Benefits Programme: Our top priority is maintaining our employees' and their families' health and well-being. We offer a robust benefits program, including top-quality health insurance (medical, dental, and vision), paid parental leave, a 401(k) with a match or retirement pension plan, equity, commuter benefits, and more
- Invested in Your Wellbeing: In addition to our top-tier benefits, we offer a holistic wellness program with physical and mental health perks that go beyond the basics. A few employee-favorite perks are our premium, no-cost Calm subscription for relaxation and mindfulness and monthly ClassPass credits for everything from workouts to wellness experiences (cold plunge or massage, anyone?). Run out of credits? No sweat — you can snag more at a discounted rate!
- Collaborative Workspaces: Yext has workspaces in some of the world's greatest cities — from our HQ in New York City to those in Budapest, Greater Washington DC, Hyderabad, London, and Paris. Many teams follow a hybrid work model, giving employees the flexibility to work remotely while also connecting in person at any of our offices. These modern, vibrant spaces are designed for collaboration, fostering the spontaneous interactions and knowledge-sharing that define our global culture.
- Stay Informed: Our leadership team prioritizes transparency at every level, keeping employees informed through newsletters, regular updates, and quarterly company-wide meetings. These forums dive into industry trends, celebrate wins, break down post-earnings results, and outline what's ahead.
- Life-Work Balance: We're all about working hard and having fun, but we know there's no pause button when the workday ends. Our employees wear many hats — parents, caregivers, mentors, volunteers, and more — and we're dedicated to helping blend the best of both worlds. That's why we offer flexible vacation, paid holidays, and sick days, giving you the time to recharge and focus on what matters most with the people you love most.
- Upward Mobility: Career growth isn't just encouraged at Yext — it's a priority. With internal mobility at the heart of our culture, over 20% of our hires in 2024 came from within! Through our Upward Mobility program, we invest in our people by providing opportunities to explore new roles, expand skills, and take on fresh challenges. Whether you're looking to grow in your current role or take your career in a new direction, we're here to support your journey every step of the way.
Company HQ
Chelsea, New York, NY
Leadership
Michael Walrath
(CEO & Chairman)Michael has served as the CEO of Yext since 2009. He is also the Founder of Ohoopee Match Club and co-founder of Atlas Films and WGI Group.
Darryl Bond
(CFO)Darryl initially joined Yext as a Corporate controller in 2015. Since then he has held a number of roles and became CFO in 2022. Previously, he spent 12 years at Ernst & Young, joining in 2002 as a Manager of Assurance Service and becoming Senior Manager of Transaction Advisory Services in 2010.
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