Director of Account-Based Marketing, Yext
Enterprise
$189.5-284.5k
+ Equity
Brand visibility platform
Open for applications
Brand visibility platform
1001+ employees
Open for applications
$189.5-284.5k
+ Equity
1001+ employees
Company mission
To transform the enterprise with AI search.
Role
Who you are
- 10 to 15+ years of experience in B2B marketing, with deep expertise in ABM, demand generation, or field marketing in enterprise SaaS
- Proven track record of driving pipeline and revenue through ABM programs in complex sales environments
- Experience managing or closely partnering with marketers across EMEA markets; comfort operating in a multi-geo environment where regional context shapes messaging and campaign timing
- Hands-on experience designing and executing 1:1 and 1:few programs, not just overseeing strategy
- Strong partnership experience with Sales leadership, including joint account planning and pipeline ownership
- Experience targeting enterprise buyers in industries such as healthcare, financial services, retail, or restaurants
- Analytical mindset with the ability to connect program performance to business outcomes and influence decisions
- Demonstrated ability to operate effectively in ambiguous environments and build programs from the ground up
What the job involves
- Yext is redefining how enterprise brands grow in an AI-first world, and we’re looking for a Director of Field & Account-Based Marketing to build and scale our most strategic growth motion. This role sits at the center of our go-to-market engine, partnering directly with Sales leadership to turn priority accounts into pipeline and revenue
- You will architect our ABM strategy and personally lead execution for our highest-value accounts, building trust with Sales while delivering measurable impact in a complex, enterprise sales environment
- Own and define Yext’s ABM strategy for enterprise accounts, including segmentation, tiering, and coverage models across 1:1 and 1:few programs
- Partner with Sales leadership to align on named account priorities, ICP refinement, and joint pipeline goals
- Design high-impact 1:1 account plans for top-tier accounts, including tailored messaging, executive engagement, and bespoke experiences
- Build scalable 1:few programs for priority industries and segments, grounded in buying group engagement and persona-specific journeys
- Translate Product Marketing insights into account-level strategies that resonate with complex enterprise buying committees
- Personally lead and execute 1:1 ABM programs for top accounts, owning outcomes from initial engagement through pipeline progression
- Develop and launch high-touch programs, including account-specific campaigns, partnering with Events on any field or in-person components
- Partner with Events, BDRs, Content, and Paid Media teams to deliver cohesive account experiences
- Design and run competitive displacement and new logo acquisition plays in partnership with Product Marketing
- Ensure programs are tightly aligned to sales cycles, deal stages, and opportunity acceleration
- Build trusted, day-to-day partnerships with Regional VPs of Sales, co-creating account strategies and operating as an extension of their teams
- Participate in account planning, pipeline reviews, and forecasting discussions to align marketing efforts with revenue priorities
- Shift perception of marketing from support function to strategic revenue driver through consistent delivery and collaboration
- Align closely with Marketing Programs to connect account-level insights with always-on demand generation efforts
- Define and own success metrics for ABM programs, including pipeline creation, account engagement, meeting generation, and progression
- Build reporting frameworks and dashboards that connect account activity to revenue outcomes
- Translate performance into clear, executive-ready insights and recommendations
- Establish a feedback loop with Sales to continuously refine targeting, messaging, and program effectiveness
- Maintain and scale a library of proven plays by industry, persona, and deal stage
- Manage and develop two Solutions PMMs, aligning their vertical and market expertise to account-level campaign strategies
- Lead through influence across a matrixed organization, driving alignment without direct ownership of all execution resources
- Serve as the internal expert on enterprise ABM, setting standards and elevating capabilities across the organization
Our take
The way people discover brands has changes dramatically over the years and it's no longer just about showing up on a website or ranking well on Google. Customers are finding businesses through AI-powered search, social platforms, maps, voice assistants, apps, and direct messages, often all at once. in this always-on world, brands need to be accurate and visible across countless digital touchpoints, or they risk being overlooked entirely.
Yext is a local brand visibility platform helping businesses make sure customers can find them wherever discovery happens. By using billions of trusted data points, Yext gives companies a clear picture of how their brand is performing and provides the tools they need to manage lising, content, and engagement across search engines, social platforms, websites, and emerging AI experiences. So essentially, they help brands stay visible, trustworthy, and in cotnrol of how they show up online.
The company has been around long enough to see the digital landscape change again and again, yet it continues to adapt as new technologies reshape how people search and engage. By evolving alongside AI and modern discovery tools, Yext has proven it's not just keeping up with the pace of change but helping brands confidently navigate whatever comes next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2016
$0.5m
LATE VC
Jun 2014
$50.3m
SERIES F
Total funding: $118.3m
Company benefits
- Comprehensive Benefits Programme: Our top priority is maintaining our employees' and their families' health and well-being. We offer a robust benefits program, including top-quality health insurance (medical, dental, and vision), paid parental leave, a 401(k) with a match or retirement pension plan, equity, commuter benefits, and more
- Invested in Your Wellbeing: In addition to our top-tier benefits, we offer a holistic wellness program with physical and mental health perks that go beyond the basics. A few employee-favorite perks are our premium, no-cost Calm subscription for relaxation and mindfulness and monthly ClassPass credits for everything from workouts to wellness experiences (cold plunge or massage, anyone?). Run out of credits? No sweat — you can snag more at a discounted rate!
- Collaborative Workspaces: Yext has workspaces in some of the world's greatest cities — from our HQ in New York City to those in Budapest, Greater Washington DC, Hyderabad, London, and Paris. Many teams follow a hybrid work model, giving employees the flexibility to work remotely while also connecting in person at any of our offices. These modern, vibrant spaces are designed for collaboration, fostering the spontaneous interactions and knowledge-sharing that define our global culture.
- Stay Informed: Our leadership team prioritizes transparency at every level, keeping employees informed through newsletters, regular updates, and quarterly company-wide meetings. These forums dive into industry trends, celebrate wins, break down post-earnings results, and outline what's ahead.
- Life-Work Balance: We're all about working hard and having fun, but we know there's no pause button when the workday ends. Our employees wear many hats — parents, caregivers, mentors, volunteers, and more — and we're dedicated to helping blend the best of both worlds. That's why we offer flexible vacation, paid holidays, and sick days, giving you the time to recharge and focus on what matters most with the people you love most.
- Upward Mobility: Career growth isn't just encouraged at Yext — it's a priority. With internal mobility at the heart of our culture, over 20% of our hires in 2024 came from within! Through our Upward Mobility program, we invest in our people by providing opportunities to explore new roles, expand skills, and take on fresh challenges. Whether you're looking to grow in your current role or take your career in a new direction, we're here to support your journey every step of the way.
Company HQ
Chelsea, New York, NY
Leadership
Michael Walrath
(CEO & Chairman)Michael has served as the CEO of Yext since 2009. He is also the Founder of Ohoopee Match Club and co-founder of Atlas Films and WGI Group.
Darryl Bond
(CFO)Darryl initially joined Yext as a Corporate controller in 2015. Since then he has held a number of roles and became CFO in 2022. Previously, he spent 12 years at Ernst & Young, joining in 2002 as a Manager of Assurance Service and becoming Senior Manager of Transaction Advisory Services in 2010.
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