Field Marketing Manager, Restaurant365
$96-120k
+ Equity
More information about location
Cloud-based all-inclusive back office solution for restaurants
Open for applications
Cloud-based all-inclusive back office solution for restaurants
1001+ employees
Open for applications
$96-120k
+ Equity
More information about location
1001+ employees
Company mission
To alleviate the significant burdens placed on restaurant operators.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus
- 5+ years of progressive experience in field marketing, preferably in B2B SaaS environments
- Experience in the restaurant or hospitality industry
- Proven experience building and leading field marketing programs
- Strong understanding of the SaaS business model and customer journey
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Data-driven mindset with experience in marketing analytics and ROI measurement
- Outstanding communication and presentation skills
- Proficiency with CRM systems (e.g., Salesforce) and marketing automation platforms
- Experience with account-based marketing strategies and execution
- Willingness to travel up to 40% of the time
What the job involves
- The Field Marketing Manager will be responsible for supporting pipeline development and acceleration of prospective and existing customer accounts through marketing campaigns and programs aligning brand, demand and customer advocacy with regional sales priorities
- Strategy Development: Define and implement a comprehensive field marketing strategy that encompasses various marketing tools, managing program execution, logistics, metrics, and budget effectively
- Cross-Department Collaboration: Partner with marketing, sales, and partner managers to devise growth strategies that enhance engagement within high-value accounts
- Field Marketing Planning: Develop a targeted field marketing plan focusing on 1:1, 1 and industry-specific programs—both virtual and in-person—to generate new business and expand existing account opportunities. Oversee all aspects of the marketing plan, including strategy, targeting, program tactics, metrics, and budget management
- Audience Engagement: Collaborate with core marketing teams to identify target audiences, develop personas, craft messaging, and determine content needs and channels that drive engagement in financial services and insurance sectors
- Integrated Program Execution: Create and execute integrated marketing programs that leverage partnerships and utilize multi-channel promotion strategies—including digital, webinars, email nurtures, targeted field events, and third-party collaborations—to drive pipeline growth and account engagement
- Marketing Technology Optimization: Work closely with Marketing and Sales Operations to enhance the use of marketing tools and technologies such as 6sense, Sendoso, and Salesforce for maximum efficiency
- Industry Trends Monitoring: Identify and leverage emerging trends in SaaS field marketing to ensure Restaurant365 remains a leader in industry best practices
- Team Leadership: Build, mentor, and lead a high-performing field marketing team, fostering a culture of collaboration and excellence
- Performance Tracking: Monitor key performance metrics to assess business impact, focusing on account pipeline growth, incremental consumption, product engagement, database accuracy, and overall account engagement
Our take
Restaurant management can be rather outdated, often relying on spreadsheets and physical receipts. Restaurant365 develops all-in-one management software solutions for the restaurant industry, encompassing accounting, analytics, staff, and inventory management within its toolkit.
Restaurant365’s customer base isn’t just restaurants though, it’s software attracts accounting firms that work with restaurants as well as small eateries and large franchises. It’s expansive customer base is reflected in the amount of funding that it has received since its founding in 2011, now making it a verified Unicorn.
Restaurant365’s most recent round of funding came in 2023, and its $135 million will be invested into further enhancing its product. The company's success is unprecedented, as most would bet that restaurant industries post-pandemic would struggle to get back on their feet. Restaurant365 defied expectations though, and actually turned out to be the company that COVID-hit restaurants turned to keep their heads above the water. This goes some way to explain the success of Restaurant365, which is a proven aid for the ailing dining industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
May 2024
$175m
GROWTH EQUITY VC
May 2023
$135m
LATE VC
Total funding: $437.5m
Company benefits
- Ability to work remote or hybrid
- Comprehensive medical benefits, 100% paid for employee
- 401k + matching
- Equity Option Grant
- Unlimited PTO + Company holidays
- Wellness initiatives
Company values
- Love Good Food
- Share Positive Vibes
- Solve Problems, Together
- Relentlessly Seek Greatness
Company HQ
East Irvine, Irvine, CA
Articles
Leadership
Tony Smith
(CEO)Previously on the Board of Directors at Dynamic Methods. Before that, they were a Director of Services there.
Morgan Harris
(Chief Customer Advocate)Previously Partner and Co-Founder at Dynamic Methods, Account Executive/Senior Consultant at Foreshock and Auditor at PriceWaterhouseCoopers.
John Moody
(Chief Strategist & Boardmember)Previously CRM Managing Partner and Board Member at Dynamic Methods.
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