Product Marketing Manager, AllTrails

• 5+ years of experience in consumer product marketing, integrated marketing, and/or brand marketing
• Strong analytical skills, with the ability to pull insights directly from internal dashboards (for example, Looker)
• Insatiable curiosity - an eye to the latest trends in marketing, newest players in the space, competitors, and relevant analogs
• Proven track record of leading cross-functional initiatives
• Strong collaborator with empathy, open-mindedness, and humility
• Comfort with ambiguity and self-directed
• Passion for the outdoors

Desirable

• As Product Marketing Manager, you will drive the 365 marketing offense for the full marketing team - leading go-to-market campaigns for new features that help users make the most of their time outside and integrated campaigns that inspire everyone to spend more time outside
• Working hand-in-hand with Product, Product Design, Marketing Channel Leads, and Brand Design, you’ll be instrumental in developing and executing projects across the AllTrails organization
• Driving the seasonal marketing roadmap; this includes outlining seasonal themes, consumer moments, product launches, key channel initiatives, and leading select campaigns through execution
• Leading select cross-functional integrated marketing campaigns that bring new features to market and/or tell our AllTrails story. You will lead by influence and take a lot of initiative - devising the strategy, writing the brief, and guiding the creative
• Monitoring and reporting on campaign performance. This includes Identifying the metrics that matter, setting up the measurement approach, reporting on performance vs. goals, and identifying opportunities to improve
• Building innovative go-to-market (GTM) strategies by leveraging consumer, competitive, and internal insights to inform positioning, messaging, and channel strategy. Partner with the channel leaders to build innovative GTM strategies
• Ensuring all consumer-facing work adheres to the high standards of the AllTrails brand
• Acting creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever it is needed. We are a growing organization with new opportunities popping up often. You will not be afraid to roll up your sleeves and dive into new projects as they arise