Associate Brand Manager, Tomorrow Farms
Influencer & Partnerships
Sustainable food and beverages
Job no longer available
Sustainable food and beverages
1-20 employees
Job no longer available
1-20 employees
Company mission
To solve the food system’s biggest problems by rethinking how our favorite foods are made, and what they’re made of.
Role
Who you are
- You have 2-3 years of experience in influencer marketing/management and/or brand marketing
- You're detail-oriented and enjoy finding ways to put lots of moving pieces in order
- You have excellent interpersonal, written and verbal communication skills and enjoy building relationships with a broad and diverse cohort of people
- You are proactive and a solutions-driven thinker
- You can work both independently, and as part of a team
- You have demonstrated experience with influencer relationship management and/or project management
- You’re comfortable with pulling campaign performance data and sharing KPI metrics with the team
- You have a passion for influencer marketing, social media, food & beverage, and/or sustainability
What the job involves
- Support the creation and execution of a scalable influencer marketing program, acting as the point person for day to day management, relationships, and KPIs
- Nurture relationships with our network of content creators and influencers, acting as the day to day contact for existing and new partners
- Build and maintain an organized and structured asset library that can be easily accessed by the whole team
- Act as an execution and creative bridge for brand activations, campaigns, and events to help bring them to life
- Collect and share relevant data and KPIs for our influencer program, activations, and other brand initiatives
- Own product seeding, sampling, and gifting for influencer, affiliate, and PR contacts
- Capture, save, and categorize brand inspiration and swipe for future brainstorms, content, and activations
- Support the Brand and Creative Team
Our take
Tomorrow Farms, which emerged from the SALT Fund incubator in 2021, partners with food tech innovators to launch sustainable food and beverage brands. The startup has already launched one brand, an animal-free dairy drink named Bored Cow, which was made in partnership with Perfect Day.
It’s worth noting that the year of Tomorrow Farms’ foundation, 2021, was a record breaking year for investment in the food tech space, with over $12 billion being poured into the sector – a figure which is forecast to keep on growing.
While much of this capital goes towards R&D, Tomorrow Farms is positioning itself as a brand builder, i.e. the team that can take innovative products to market. It’s a potentially shrewd move, as the industry looks to be on the cusp of a significant production boost, given its improved financial backing.
Though it’s still too early to tell if Tomorrow Farms will go on to boast the portfolio of brands that it’s aiming towards, it’s hugely encouraging that sustainability-focused VC fund Lowercarbon Capital has seen fit to invest heavily in the startup as it looks to expand.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2022
$8.5m
SEED
Jan 2021
$2m
SEED
Total funding: $10.5m
Company HQ
West Village, New York, NY
Leadership
Ben Berman
(CEO)Former Deloitte Business Analyst and Consultant, former Amazon Senior Product Manager. Launched food truck business Mainely Burgers at eighteen years of age, and Good Pizza while at home during the Covid-19 lockdown, which raised money for local charities.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job