Content Marketing Manager, Staffbase
$88-124k
Plus long term incentive plan and equity
More information about location
2+ days a week in office (Tribeca, NY)
Employee communications platform
Posted today
Employee communications platform
501-1000 employees
Posted today
$88-124k
Plus long term incentive plan and equity
More information about location
2+ days a week in office (Tribeca, NY)
501-1000 employees
Company mission
Staffbase's mission is to unite companies and their employees behind a common purpose.
Role
Who you are
- 5+ years of experience in content marketing, social media, or editorial—ideally in B2B SaaS or agency environments
- Strong writing and editing skills across short- and long-form content
- Experience producing social-first video content—hands-on or in collaboration with creative teams
- Comfortable both in front of and behind the camera: scripting, filming, interviewing, and guiding edits
- Ability to translate complex topics (e.g., AI in internal comms, employee engagement data) into engaging, accessible content
- Sharp editorial sense—understanding what drives clicks, engagement, and resonance
- Familiarity with LinkedIn as a content platform and a data-driven mindset focused on business outcomes
- Experience supporting executive or influencer visibility programs
- Excellent project management, multitasking, and cross-functional collaboration skills
- Understanding of Internal Communications and HR audiences preferred
What the job involves
- As we expand our presence in North America, we’re looking for a sharp, story-driven Content Marketing Manager to bring our brand to life across thought leadership, social, and video channels
- This is a hands-on, high-visibility role for a content creator who can think strategically, write exceptionally, and capture compelling stories on camera
- In this role, you'll own content creation within our North American region
- You’ll be key to helping elevate our executive presence and customer voice through engaging video, live interviews, and written content
- You’ll be a part of our global content team, embedded in our regional marketing department and responsible for bringing our global content strategy alive with a North American flair
- You’ll collaborate with global and regional teams across product, marketing, and sales to create narrative-driven campaigns that capture attention, spark engagement, and drive results
- This role reports to the Head of Content Marketing but works closely with the Regional North America Marketing Team
- Drive & Contribute to Pillar Regional Content
- Lead North America Thought Leadership: Collaborate with the VP of Marketing, North America to define regional content priorities and create pillar-level content for Internal Comms and HR audiences
- Act as a bridge between central and regional content, ensuring North American POVs are reflected globally, and global stories are localized for maximum impact
- Thought Leadership & Social Content
- Collaborate with and enable internal experts and executives to bring to life unique insights that position them and the Staffbase brand as thought leaders in the industry. e.g. Annual Predictions paper
- Encourage the North America Revenue Team to create high-quality social content that follows best practices and aligns with our strategy, style, and tone of voice
- Write engaging, insight-driven posts for executives, spokespeople, and campaigns
- Turn expert interviews into strategic content pieces—thought leadership posts, videos, or live event scripts
- Partnering with our Strategic Communications Practice (SCP) team to ensure alignment of content and pull-through to integrated marketing (where applicable)
- Content Creation & Video Storytelling
- Concept, script, and produce compelling social-first video content for LinkedIn and YouTube—from short-form snippets to customer clips and event recaps
- Travel to customer locations to film interviews and capture on-the-ground footage
- Attend and cover events (Staffbase and third-party) and transform on-site content into engaging multi-channel assets
- Repurpose written and spoken content into engaging visuals, carousels, or voice-over formats
- Capture and edit video stories that humanize our brand and showcase and elevate our community
- Events Support & Content Amplification
- Support content strategy for events: Partner with speakers to refine talk titles, abstracts, and messaging for both owned and external events
- Extend event value through content: Develop post-event content strategies that repurpose insights into blogs, social assets, and influencer content
- Co-own content for our flagship VOICES Virtual event, from agenda development and speaker support to follow-up content creation
- Localize & Scale Content
- Bring regional content to global audiences: Ensure that North America-specific content, such as customer case studies or predictions, is shared through global campaigns
- Tailor global content for local use: Adapt global content for North America, aligning it with regional marketing and sales goals
Our take
Since launching in 2014, Staffbase has grown into a major name in the internal communications niche. Its platform is used by the likes of Samsung, ALDI, DHL, and Domino’s to create branded, mobile-first communication and information sharing tools which can access a company’s intranet from anywhere.
Staffbase has managed to set itself apart to some extent from the range of other internal communication apps like Slack and Teams by focusing on building a product tailored towards dedicated internal communication teams, rather than taking a more general approach.
This is proving to be a good decision as, with the shift to remote and hybrid working, the last few years have seen Staffbase gather serious momentum. A 2021 merger with Canadian competitor Banantang has been followed up by a series of major funding rounds and a rise to unicorn status. As well as this, it’s been expanding its own product portfolio through a number of strategic acquisitions as it looks to stay ahead of the competition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$124.3m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $324.6m
Company benefits
- Financial Benefits: Let’s talk about money – all Staffbase employees get stock options granted (ESOP). When the company wins, you win, too. Additionally, we offer country-specific pension plans to all employees.
- Health@Staffbase: We care about your physical and mental health. Staffbase provides mental health resources with certified clinicians via phone, email, chat, and video. Beyond healthy snack options, drinks, and dynamic workspaces, we also offers free sports courses.
- Ongoing Learning: We thrive on personal and professional growth. Every employee gets €1,800/$2,200/£1,650 per year to spend on education.
- Parental Leave: We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.
- Flexibility: When it comes to your personal life, it’s not our place to dictate your schedule. We offer flexible work from home as well as full-time and part-time options.
- Generous Vacation Policies: Taking time off is important. We want you to take vacation and give your body and mind a break when you need it.
- Fun Stuff: From virtual art nights to scavenger hunts: there are no limits when it comes to fun team building activities at Staffbase. Once a year, we all gather for THE ONE BIG internal event: Staffbase Camp.
- Giving Back: Giving back is important to us. Every employee can volunteer one day per year at an organization of choice. On top, Staffbase contributes with a donation.
- Lease a Bike: We offer our employees loaned bicycles and cyclists' safety equipment as a tax-free benefit. It’s an initiative to promote healthier journeys to work and to reduce environmental pollution. This benefit is currently available in Germany, UK, and the Netherlands.
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase.
Lutz Gerlach
(COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 31 more jobs at Staffbase