Director of Data Strategy, Wpromote
$120-150k
+ Annual performance bonus however bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
More information about location
Digital marketing firm specializing in customer acquisition
Job no longer available
Digital marketing firm specializing in customer acquisition
501-1000 employees
Job no longer available
$120-150k
+ Annual performance bonus however bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 8+ years of experience working in digital analytics and marketing environment
- 6+ years of experience working with media data
- Excellent client-facing experience at a performance marketing agency
- Demonstrated success in transforming data into actionable insights within the context of performance marketing
- A strong understanding of marketing and advertising technology platforms including advertising (Google Ads, Facebook Ads, etc.), analytics (Google Analytics, Adobe Analytics, etc.), data aggregation, manipulation (dbt), visualization (Funnel, Google Data Studio, Looker, Tableau, etc.), and cloud warehouses (GCP, AWS, etc.)
- Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms
- Excellent executive-facing communication and presentation skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
- Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
Desirable
- Prior career experience working in a practitioner-level role in one or several of the following disciplines: Analytics Engineering, Analytics Configuration/Management, Data Engineering, Data Visualization, Media Buying, Account Management/Client Services. The more prior experience directly working in these different role types, the better!
- Former direct experience serving in any role across media buying, client services, analytics engineering, analytics configuration, data visualization, and/or data engineering
- 3+ years of people management experience, including guiding and mentoring managers to enable a high-performing team and culture
- Building and implementing standard processes to scale a service operation end-to-end
- Experience with Media Mix Modeling, Forecasting, Incrementality Testing, or Predictive Analytics
What the job involves
- We’re looking for a dynamic Director of Data Strategy to join our fast-growing Technology team here at Wpromote
- In this role, you’ll report directly to the Head of Data Strategy and you’ll lead, own, and evolve Wpromote’s offering for Data Strategy & Analytics services to help all delivery teams get streamlined access to high-quality marketing data that drive game-changing performance for clients in a fraction of the time when compared with industry standards
- You’ll also partner with Product to help ideate and prioritize the product roadmap for Polaris to automate aspects of Data Strategy & Analytics services
- Partnering with a cross-functional team of exec-level leaders across Data Strategy, Analytics Engineering, Analytics Management, Data Engineering, Data Visualization and Data Analysis
- Directly overseeing and managing a team of Data Strategy Associate Directors and Managers
- Overseeing the design and deployment of Data Strategy delivery models, including client onboarding and team management processes for the Data Strategy team
- Partnering with Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis
- Partnering with Data Strategy & Analytics leaders to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders from our support queueActing as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions
- Monitoring billable hours across your client portfolio to ensure Data Strategy & Analytics services are aligned with client contracts
- Monitoring team bandwidth and new business to advocate for the appropriate amount of staff to effectively service our client portfolio, as well as conducting Data Strategy leadership interviews
- Educating and training client services and channel departments on Data Strategy & Analytics solutions
- Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions
- Partnering with Product Management to help support client onboarding to Polaris, Wpromote’s proprietary marketing intelligence and automation platform
- Working closely with the Data Strategy & Analytics team to define and implement optimal processes for project management in Asana and productivity reporting
- Overseeing the creation of new Asana task templates in partnership with Data Strategy & Analytics leaders to automate aspects of project management and productivity reporting across the team
- Serving as an executive sponsor and a resource for client-facing delivery on Enterprise clients as needed
- Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
Share this job
View 9 more jobs at Wpromote