Senior Director of Acquisition Marketing, Writer
+ Company stock options
AI writing assistant
Job no longer available
AI writing assistant
201-500 employees
Job no longer available
+ Company stock options
201-500 employees
Company mission
To bring generative AI to the enterprise.
Role
Who you are
- 10+ years of experience in digital marketing, preferably in B2B SaaS
- Located in either NYC or SF area
- Proven experience leading top of funnel strategies at scale
- Strong expertise in SEM, SEO, Paid Social, and Account-based marketing
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics, SEMrush, and other data visualization tools
- Experience with both a top down and bottoms up GTM approach
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills, with a thought leadership mindset
What the job involves
- Writer is seeking a senior director of acquisition marketing to lead and optimize our digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels.
- You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence
- The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer
- Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, display, and ABM
- Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth
- Manage a digital agency and build a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning
- Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints
- Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact
- Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency
- Architect and execute digital demand generation programs to deliver sales-ready leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement
- Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability
- Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making
Our take
AI-assisted writing tools have taken off over recent years. With the likes of high-exposure company Grammarly accelerating adoption of such tools, a flurry of startups have appeared to offer their own takes. Writer’s angle is to leverage AI as a means of standardizing and scaling both content and communications for business teams. The tool offers autofilling and inline suggestions that keep content aligned with pre-determined company language and style guides.
This branded fine-tuning function distinguishes it from full copy-generation competitors, as well as from Grammarly itself, which is a more generalist copyediting tool. It subsequently caters to major enterprise clients looking to maintain standards across multiple and sprawling teams, and the company has managed to net major clients like Deloitte, Twitter, UiPath, and Accenture.
While AI-related buzz remains solidly around generative AIs like ChatGPT and Bard, Writer's narrow target market - in which it has already found success - supplies plenty of scope to grow, as AI copyediting tools look set to rapidly become content industry standard. With continued new launches and updates to its offerings as well as an impressive $100 million Series B awarded in 2023, the company is well-placed to seek further success into the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
229% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$200m
SERIES C
Sep 2023
$100m
SERIES B
Total funding: $326m
Company benefits
- Selection of employer-covered medical plans, plus dental, vision, life insurance, and FSA
- Flexible location and schedule options
- Competitive parental leave policy
- Company stock options
- 401k plan with employer contributions
- Learning and development stipend
- Generous PTO
- Distributed from Day 1: Our processes and operating cadence are built around a distributed culture
- SF office space: If you prefer working from an office, we have a beautiful sunny one in Union Square, the heart of San Francisco
Company HQ
Union Square, San Francisco, CA
Leadership
May Habib
(CEO)Harvard economics graduate, who was previously VP of sovereign wealth fund Mubadala Development Company, and a global shaper at the World Economic Forum. Also co-founded Qordoba.
Waseem Alshikh
(CTO)Previously co-founded CloudAppers, then served as CTO at iMENA. Subsequently co-founded AI content editor Qordoba.
Salary benchmarks
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