Growth Marketing Lead, CoinTracker
$160-185k
+ Equity; salary will be amended to it local Canadian currency for Canadian applicants
Crypto portfolio tracking & taxes
Be an early applicant
Crypto portfolio tracking & taxes
21-100 employees
Be an early applicant
$160-185k
+ Equity; salary will be amended to it local Canadian currency for Canadian applicants
21-100 employees
Company mission
To increase the world's financial freedom and prosperity.
Role
Who you are
- 8+ years of experience in growth or performance marketing, ideally in B2C fintech, SaaS, or marketplaces (crypto a plus)
- Proven ability to run and optimize multi-channel paid campaigns with measurable ROI
- Hands-on experience with tracking/attribution tools (pixels, SDKs, CAPI, Segment, Roadway, Looker)
- Affiliate program management and channel optimization experience
- Familiarity with SEO and lifecycle marketing best practices
- Strong analytical and testing mindset; comfortable building dashboards and frameworks
- Ability to thrive in ambiguity — strategic thinker and scrappy executor
- Curiosity about crypto and fintech trends, with the ability to translate insights into growth strategies
What the job involves
- Join CoinTracker as our first Growth Marketing Lead, owning the channels, analytics, and experimentation that fuel our next stage of growth. You’ll build and optimize a high-velocity growth engine across paid media, affiliates, SEO, and lifecycle — driving measurable acquisition, retention, and revenue impact
- This is a high-autonomy, high-impact role at the intersection of product, marketing, and data. You’ll partner with design, product, vendors, and leadership to bring discipline and velocity to growth marketing — perfect for someone who thrives in ambiguity, enjoys testing and learning, and wants to scale a consumer + enterprise crypto business
- 1-year outcomes:
- Scalable, efficient performance marketing program delivering net-new users and enterprise leads at or below target CAC
- Affiliate program structured with tracking, incentives, and partner content reuse, driving meaningful incremental customers
- SEO and organic experiments measurably increase traffic to priority surfaces
- Attribution framework (via Roadway, Segment, Metabase, etc.) implemented and trusted by stakeholders
- Growth experimentation roadmap validated with at least one new high-ROI channel (e.g., referral, co-marketing, gamification)
- Clear reporting and dashboards (Looker, Notion, Slack updates) enabling ROI visibility and resourcing decisions
- Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) — from strategy to creative testing and optimization
- Manage and scale CoinTracker’s affiliate program, with structured tracking, incentives, and ROI analysis
- Partner on SEO improvements and lightweight content/organic experiments
- Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence
- Build a campaign and experimentation calendar — ensuring high test velocity and tight learning loops
- Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns on time and with impact
- Provide clear reporting on channel performance, ROI, and recommendations for budget allocation
- Explore referral, gamification, and viral growth loops to unlock new sources of acquisition and engagement
Our take
Managing taxes for crypto investments can be a difficult task, and with tax regulations and trading practices developing fast in this market, a tool to help manage them is vital. CoinTracker’s crypto management software provides just this; tracking and synching up to 200 transactions across different wallets to a single dashboard, and automatically populating tax forms.
Though there are rivals in the space (such as Coinpanda and Koinly), CoinTracker stands out for the sheer volume of transactions it can track, as well as its prioritisation of ease-of-use. Through this approach, it makes the whole process far more compliant and hassle-free for crypto traders, especially serving those who are less educated regarding the space.
By balancing tax management tools with its relatively generous free plan, CoinTracker has straddled itself neatly across low-volume retail investors and those dipping their toes in a little deeper. Although it had to make a round of layoffs in 2023, the company has nonetheless progressed. It released CoinTracker Connect, which gives access to live professionals for real-time crypto tax advice, and has also undertaken a multichain expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2022
$100m
SERIES A
Apr 2018
$1.5m
SEED
Total funding: $101.7m
Company benefits
- Join a startup with a breakout trajectory
- Rapidly learn in a fast-paced, extremely high-growth environment
- Work with a world-class team formerly from top companies
- Join us globally as part of a fully distributed team
- Geo-agnostic compensation
- Work in an environment with high trust, transparency, and autonomy
- Tackle challenging technical & business problems
- Help shape the future of finance
- No meetings on Wednesdays (#Flow)
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chandan Lodha
(Co-founder)Previously a Product Manager at Google.
Jon Lerner
(Co-founder & CEO)A former Software Engineer at Apple and Google. Went on to co-found and serve as CTO and Board Member at TextNow.
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