Organic Growth Specialist, Affinity
CA$64.7-86.3k
More information about location
Relationship intelligence company
Be an early applicant
Relationship intelligence company
201-500 employees
Be an early applicant
CA$64.7-86.3k
More information about location
201-500 employees
Company mission
Affinity's mission is to create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.
Role
Who you are
- 3-5 years of SEO experience with proven track record of driving organic traffic growth in B2B SaaS or similar industries
- Webflow proficiency with ability to build pages, modify layouts, and manage CMS content independently
- AEO and AI search optimization knowledge – understanding of how to optimize for ChatGPT, Perplexity, and other answer engines
- Technical SEO skills including schema markup, site speed optimization, and crawlability management
- Advanced Webflow development skills including CMS setup, dynamic content, and custom code integration
- SEO tool proficiency with Google Analytics, Search Console, Ahrefs/SEMrush, and emerging AEO tracking tools
- AI tool expertise for content optimization, keyword research, and competitive analysis
- Basic HTML/CSS knowledge for implementing technical optimizations and troubleshooting
- Conversion-focused approach – understanding that traffic means nothing without quality leads and conversions
- Experimentation mindset with experience designing and executing A/B tests and optimization experiments
- Content strategy knowledge – ability to collaborate with content teams on SEO-optimized, AEO-ready content
- Private capital market familiarity preferred but not required – willingness to learn industry terminology and buying behaviors
- Future-forward thinking – excitement about optimizing for emerging search behaviors and technologies
- Data-driven decision making with ability to analyze performance and iterate quickly
- Self-directed learning – commitment to staying current with rapidly evolving search landscape
- Cross-functional collaboration skills for working with marketing, product, and content teams
- If you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles
What the job involves
- We're seeking an innovative organic growth specialist to revolutionize how our target market finds and engages with Affinity
- This role goes beyond traditional SEO playbooks—you'll be pioneering the future of Answer Engine Optimization (AEO) while owning our entire website experience
- You'll be constantly testing new approaches, leveraging AI tools daily, and optimizing for both traditional search engines and emerging AI-powered answer engines
- This role reports to the VP of Demand Generation
- Lead our transition from traditional SEO to Answer Engine Optimization (AEO), optimizing content for ChatGPT, Perplexity, Google AI Overviews, and other AI-powered platforms
- Develop and execute innovative SEO strategies that capture high-intent prospects in private capital markets
- Create structured, authoritative content that AI engines cite as definitive answers about relationship intelligence and deal flow optimization
- Implement advanced schema markup, featured snippets optimization, and conversational search strategies
- Own and continuously optimize our Webflow website for conversion, speed, and user experience
- Build, test, and iterate on landing pages, product pages, and conversion funnels
- Implement A/B testing frameworks for website elements, messaging, and user journeys
- Manage technical SEO including site architecture, redirects, XML sitemaps, and Core Web Vitals
- Make direct changes to our Webflow site, including new pages, layout modifications, and CMS updates
- Optimize our Webflow CMS for scalable content management and automated SEO settings
- Implement advanced Webflow features like dynamic content, conditional visibility, and custom interactions
- Ensure responsive design and optimal mobile experience across all pages
- Use AI tools daily for keyword research, content optimization, competitor analysis, and performance insights
- Implement AI-driven testing frameworks for title optimization, meta descriptions, and content structure
- Leverage machine learning tools for predictive SEO analysis and trend identification
- Pioneer new approaches to optimize for voice search and conversational AI platforms
- Track and optimize for both traditional SEO metrics and AEO visibility indicators
- Monitor brand mentions across AI platforms and conversational search results
- Build comprehensive dashboards tracking organic traffic, keyword rankings, featured snippet captures, and AI citation frequency
- Conduct regular technical audits and competitive analysis to identify optimization opportunities
- Think beyond traditional SEO – focus on how prospects actually discover solutions in 2025 and beyond
- Collaborate closely with Content Marketing and Product Marketing teams to create optimized, conversion-focused content
- Move fast and test everything – implement rapid experimentation cycles for both content and website optimization
- Stay ahead of the curve – constantly research and test emerging search technologies and optimization techniques
- Leverage AI extensively – use cutting-edge tools to scale your impact and uncover insights
- You'll be at the forefront of search marketing innovation, pioneering optimization strategies for the next generation of search behavior
- Your work will directly impact how private capital professionals discover Affinity, driving both awareness and high-intent leads through cutting-edge optimization techniques
- This is a high-impact role where you'll have the freedom to experiment, innovate, and shape the future of how B2B SaaS companies approach search marketing
- You'll be building the playbook for AEO while driving measurable business results through both traditional and emerging search channels
Our take
Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.
While other modern CRMs exist, few of them are able to automate data input on the scale of Affinity, which has processed around 20 trillion emails and hundreds of thousands of calendar events to date. It also focuses on industries that are underserved in the CRM sector, including investment banking and real estate. This has grown it a client base of more than 1,800 customers including major enterprises such as Bain Capital Ventures, Nike and Twilio.
Affinity is focusing on expanding its sales, marketing, and engineering teams to grow its customer base and develop new products. As companies look to both improve the performance of their sales teams and reduce costs in manual data entry, Affinity's product is likely to remain extremely popular.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
93% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$80m
SERIES C
Feb 2019
$26.5m
SERIES B
Total funding: $122.5m
Company benefits
- Daily lunches
- Commuter passes
- Flexible PTO
- Free events
- Tech pack
- Retirement options
- Work from home opportunities
- Health insurance
- Grocery allowance
Company HQ
Jackson Square, San Francisco, CA
Leadership
Ray Zhou
(Co-CEO)Studied Computer Science at Stanford and was a Genomics Researcher at UC Davis.
Shubham Goel
(Co-CEO)Started out as a Software Developer at inoXapps and was a Partner at the Dorm Room Fund. Is one of Forbes's 30 Under 30.
Salary benchmarks
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