Director of Demand Generation, Fictiv
$155-185k
Global manufacturing and supply chain company
Be an early applicant
Global manufacturing and supply chain company
201-500 employees
Be an early applicant
$155-185k
201-500 employees
Company mission
To simplify sourcing for customer manufacturing.
Role
Who you are
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments
- Ownership of multi-channel growth strategies with responsibility for revenue impact
- Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points
- Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection
- Ability to partner effectively with sales and build alignment across teams
- Ability to tailor acquisition strategies by ICP, industry, and buying persona
- Experience developing creative assets and working with content and design partners
- Strong communication skills
- A mindset focused on iteration and measurable impact
What the job involves
- As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing
- This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers
- This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership
- Own lead generation and lead nurturing strategies from first touch to purchase
- Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution
- Manage, align, and forecast acquisition budgets with a clear ROI framework
- Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels
- You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy
- You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers
- Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales
- Be accountable for lead-to-revenue performance, not just top-of-funnel volume
- Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion
- You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals
- Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue
- Partner with lifecycle and product marketing to improve activation and early customer conversion
- Optimize signup-to-SQL and signup-to-first-value rates
- Present insights, forecasts, and recommendations to senior leadership
- Run multiple campaigns simultaneously with strong prioritization and team coordination
- Operate as a senior IC with influence across Growth, Sales, and Product
- You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations
- Oversee creation of ads, landing pages, content, and other materials that support demand generation
- Manage relationships with agencies and vendors as needed
Our take
Fictiv is a digital manufacturing ecosystem that enables companies all over the world to acquire parts and components quickly. Its digital platform and global partner network provide a powerful palette of features, with the company positioning itself as the Amazon Web Services of hardware.
Also on offer from Fictiv is 3D printing, with the platform taking advantage of a range of technologies in this area. This makes it possible for businesses to obtain production-quality parts, without having to invest in tools and expertise.
The company has also leveraged technology in order to provide customers with access to a wide range of capabilities through components. With the 3D printed materials market set to reach $18 billion by 2030, Fictiv is well-placed to benefit from this significant growth, especially following its significant investment in accelerating product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
SERIES E
Feb 2021
$35m
SERIES D
Total funding: $193m
Company benefits
- Monthly virtual work stipend
- Wellness perks
- Paid volunteer days
- Learning and development stipend
- Paid parental leave
- Equity options
Company HQ
West Oakland, Oakland, CA
Leadership
Dave Evans
(Co-Founder & CEO)Alongside serving as Fictiv's CEO, Dave is also the CEO of MISUMI USA. He is also an Executive Board Member at Fast Company, a Manufacturing Industry Contributor at Forbes Technology Council, and a Member of the Advanced Manufacturing Group at the World Economic Forum. Previously, he served as a Lead Hardware Engineer at Ford Motor Company.
Nathan Evans
(Co-Founder & Head of Climate/AI)Nathan earned a BA in International Relations and an MA in Chinese from Stanford University. He then worked briefly at Microsoft as an Area Marketing Manager. He also founded Citizens of Wine and worked as an Associate at Seven Hills before co-founding Fictiv in 2013.
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