Business Acquisition Strategist, Persona
San Francisco
$60-80k
+ Equity
More information about location
3 days a week in office
Identity verification infrastructure solution
Open for applications
Identity verification infrastructure solution
201-500 employees
Open for applications
$60-80k
+ Equity
More information about location
3 days a week in office
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- Experience – A lot of experience isn’t needed. We can teach you the fundamentals of customer acquisition. But we can’t teach you how to be innately driven to solve really tough problems. We need someone with that drive
- Curiosity – You’re hungry to learn new things, see different perspectives, and conquer fresh challenges. You're excited to work across diverse teams and understand how technical solutions solve real business problems
- Technical Aptitude – You enjoy solving complex problems and genuinely want to understand how technology can make prospective customers' lives better, especially when working with technical products
- Relationship-Building Skills – You're naturally great at reading people, building trust quickly, and turning skeptics into champions. You know how to navigate complex deals while keeping everyone excited about the path forward
- Outstanding Communication – You can break down technical concepts in a way that makes sense to everyone, whether they're engineers or executives, and you communicate clearly in conversations and writing (whether it be Notion, Apollo, Slack, or SFDC)
- Growth Mindset – You're adaptable and driven to outperform. You take feedback well and are always looking to level up, thriving in a fast-paced, collaborative environment
What the job involves
- We're making the internet a safer place by revolutionizing online identity. This isn’t easy and we need the most driven (and curious) talent to help us
- As a Business Acquisition Strategist, you'll work directly with our product sales team (including our founders and VP Sales) to land foundational deals with industry leaders, shape our product's future, and have an outsized impact on our mission to build a more trustworthy digital world
- Change the World: We do things differently here. How we work makes a real difference for our customers—and we believe it's the future of enterprise tech
- Business Impact: You’ll play a key driver in our revenue growth, leading new customer acquisition through a consultative approach, and helping expand Persona’s footprint in key markets
- Deal Excellence: Comprehensive world-class product and customer acquisition training to accelerate your success in a dynamic, fast-paced environment
- Executive Partnership: You’ll partner directly with our COO, VP of Sales and sometimes even our Founders, leveraging their expertise to move faster and win bigger
- Career Development: Paths for growth include many opportunities to expand your skill set and move upmarket or take on leadership roles
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Employee endorsements
Nice people
"Everyone who I have met and worked with so far have been intelligent and welcoming, and I feel like I can dive in and ask for help from anyone at..."
Funding (last 2 of 4 rounds)
Sep 2021
$150m
SERIES C
May 2021
$50m
SERIES B
Total funding: $217.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company values
- People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
- Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
- Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
- Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
- Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
- Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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