Head of CRM, Holaluz
New Channels
Renewable electricity company
Job no longer available
Renewable electricity company
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To connect people to green energy and turn every home roof into a solar roof.
Role
Who you are
- Bachelor’s degree in marketing or related field
- Minimum of 3-4 years of experience in a CRM leadership role
- Demonstrated experience leading successful CRM initiatives
- Strong knowledge of CRM platforms and systems (Hubspot, Salesforce or similar)
- Excellent project management, organizational, and problem-solving skills
- Excellent analytical skills, with the ability to analyze complex datasets and turn them into insights that drive strategies and solutions
- Strong verbal and written communication skills in English
- Experience in the utility sector is a plus
What the job involves
- Responsible for the development and implementation of a global CRM strategy for solar and energy management: lead management - remarketing - upselling - cross selling - loyalty/Member Get Member programs - Cold Databases - churn strategy
- Manage and optimize commercial and operational campaigns and programs to ensure they are tailored to the customer experience throughout owned channels: email marketing, SMS, whatsapp business, call-center, in- APP communications, push notifications etc.
- Create and deploy segmentation models to increase personalization of campaigns
- Lead the team in charge of operating the previous activities and tasks within our CRM and other tools, providing guidance, direction, and support (2 people)
- Supervise and optimize marketing processes and systems, ensuring efficiency and alignment with company objectives
- Research, design and automatized the journeys of our clients or potential buyers
- Data Analysis and results measurement
- Collaborating effectively with cross-functional teams (IT, sales, Cutomer Care, Marketing)
- Identify and evaluate new marketing channels and establish plans to effectively implement and manage these channels
- Manage the budget and external agencies/providers for CRM initiatives
Our take
Finding and installing renewable energy solutions can be expensive and frustrating for many homeowners. Barcelona-based Holaluz solves that problem by supplying green power and gas to SMBs and homes all over Spain.
Holaluz is Spain's first independent energy company, and since its launch, it has grown impressively - it was the first European power company to be B Corporation certified. The company went public in 2019 and recently partnered with Airbnb to pilot a sustainable hosting program. This partnership could help Holaluz to expand internationally.
The company's unwavering dedication to providing affordable and accessible green power and gas solutions, coupled with its emphasis on customer service, positions it as a key player in revolutionising the Spanish energy market. As Holaluz continues to focus on expanding its team of solar experts in order to drive innovation, it becomes evident that this strategic move will be instrumental it growth and success in the renewable energy sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2016
$4.7m
SERIES A
Oct 2010
$0.4m
SEED
Total funding: $5m
Company benefits
- Gyms by subscription and medical insurance to the people who work permanently with us
- Flexible work schedules
- Referral bonus
- Displacement allowances
- Training and Safety First
Company HQ
La Barceloneta, Barcelona, CT
Leadership
Oriol Vila
(Co-Founder)They previously worked as an IT Consultant at Accenture, and were a Manager at Energia 2010.
Ferran Nogué
(Co-Founder)They were previously the Founding Partner at LANAI Startup Partners.
Carlota Pi Amoros
(Executive President & Co-Founder)They previously worked as a Project Manager at RWE, and as Market Development Director at Nexus Energia. They were also a Professor at the University of Barcelona.
Salary benchmarks
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