Segment Marketing Manager, MURAL
Sales & Marketing
$112-150k
+ Bonus
Digital workspace for visual collaboration
Be an early applicant
Digital workspace for visual collaboration
501-1000 employees
Be an early applicant
$112-150k
+ Bonus
501-1000 employees
Company mission
To inspire and connect imagination workers globally by providing teams the means, the methods, and the freedom to innovate from anywhere.
Role
Who you are
- SaaS experience is required (familiarity with SaaS metrics, digital channels, and product-led growth models)
- 6+ years of experience in B2B marketing, with a proven record of developing, launching, and managing integrated marketing campaigns
- Experience marketing to sales and marketing teams, including revenue operations and enablement audiences; bonus for experience with technical or brand-focused buyers
- Skilled at translating customer insights into actionable strategies, with experience in both quantitative and qualitative research
- Strong project and stakeholder management skills, comfortable leading cross-functional initiatives
- Excellent communicator and collaborator, confident in presentations and public speaking
- Comfortable experimenting with AI tools to improve workflows, efficiency, and decision-making
What the job involves
- As part of the Marketing & Strategy insights team, segment marketing managers own the go-to-market strategy for one of our defined audiences
- In this role, you’ll focus on collecting and translating market, competitor, and customer insights into thoughtfully designed & orchestrated marketing campaigns that activate & engage both prospects and existing customers
- You will focus on driving acquisition, activation, and expansion among sales and marketing professionals
- You will shape the strategic vision for these segments by leading go-to-market planning and lifecycle campaigns that connect directly with how sales and marketing teams align, plan, and execute within collaborative workstreams
- You’ll build and own the market story for these audiences, balancing awareness with retention, and acting as the go-to expert on their needs, behaviors, and opportunities
- You’ll work closely with Sales, Marketing, Product, and Enablement to deeply understand pain points, key use cases, and product impact—then turn those insights into high-impact programs, tools, and campaigns that fuel adoption and differentiation
- Own the end-to-end customer journey and messaging for our sales and marketing customer segment, including personas and journeys (e.g., enablement leads, account executives, rev ops)
- Partner with Sales and Marketing to uncover insights, pain points, and opportunities, translating them into targeted go-to-market strategies
- Lead integrated demand and lifecycle marketing programs, including webinars, ABM, sales-led campaigns, and enablement playbooks
- Equip go-to-market teams with tools, narratives, and content to help sales, marketing, and customer success teams engage effectively with prospects and customers
- Drive persona-based thought leadership and engagement strategies across digital channels to elevate brand relevance and authority
- Speak for your segment, serving as the central source of truth, bringing back stories, insights, and trends that shape company-wide decisions
- Partner with Product to track adoption and utilization, identify opportunities for deeper engagement, and ensure messaging aligns with the roadmap
Our take
Mural is a virtual collaboration platform that caters both to the increasing demand for visual work methods and the shift towards remote working. Functioning more like a team- or business-wide whiteboard than a chat room, it is part of a developing trend away from single-channel platforms like Slack and towards a more integrated collaborative workspace.
Founded in 2011, Mural is an early entrant in an increasingly crowded field which includes rivals such as Gather and Tandem. However, it stands out with the flexibility of its approach to multi-functional virtual spaces and range of integrations. This has allowed it to gather a large customer base in a diverse range of companies including IBM, Autodesk and SAP.
The company boasts strong development, securing multiple funding rounds early in its journey that grew its valuation beyond $2 billion. It has since successfully found a more mature direction through leadership changes and a rebrand, continue its growth in a new phase for the company.
Steph
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$50m
SERIES C
Aug 2020
$118m
SERIES B
Total funding: $216.8m
Company benefits
- Company equity
- Health insurance
- Fertility benefits
- MURALvida stipend
- Fully remote team
- Flexible time off
- Parental leave
- End of Year Closure
- Design thinking trainings
- MURAL free forever plan
- 401(k)
Company HQ
Chinatown, San Francisco, CA
Leadership
Leigh-Margaret Stull
(CEO)Previously spent 13 years at CareerBuilder, in roles including CPO/CMO and COO. Former Innovation Advisor, Business Consultant and Change Management Leader.
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