Director of Product, Coinbase

• A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact
• Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets
• Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back
• Clear vision and demonstrated experience for what “great looks like” when tackling large-scale growth challenges
• 10+ years of product management experience with demonstrable career progression

Desirable

• We’re looking for a seasoned product leader to own our Acquisition & Activation pillar — a critical driver of Coinbase’s long-term growth
• This role is highly cross-functional, partnering closely with Growth Marketing, other teams within Growth, and stakeholders across the company
• You’ll be responsible for shaping the strategy and delivering results across all acquisition channels – from referrals and growth marketing to SEO – and then ensuring that new users are successfully activated and retained
• As the leader of our Acquisition & Activation teams, you’ll shape how millions of people take their first step into crypto and ensure that step leads to lasting engagement
• By guiding a team of exceptional product managers and influencing company-wide growth priorities, you’ll define the standard for acquisition and activation at a global level!
• Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms
• Set a clear strategy for the Acquisition & Activation pillar and deliver consistent, material impact against company-level goals
• Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention)
• Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing
• Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins
• Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage