Principal Product Marketing Manager, Dropbox
Growth
$159.8-270k
Salary dependent on location. + Bonus Program + RSUs
Smart workspace company
Be an early applicant
Smart workspace company
1001+ employees
Be an early applicant
$159.8-270k
Salary dependent on location. + Bonus Program + RSUs
1001+ employees
Company mission
Dropbox's mission is to design a more enlightened way of working.
Role
Who you are
- 7+ years in PMM/Growth for B2B SaaS or high-volume productivity; 3+ years owning a self-serve/PLG funnel end-to-end
- Proven impact: Shipped programs that lifted TPCR, D7/D30 retention, attach/upsell, and/or ARPU—with crisp readouts
- Autonomous operator: Sets growth thesis and personally drives strategy → experiments → scale with PM/Eng/Design
- Experiment fluency: Hypothesis design, causal thinking, and clear decision docs
- Data literacy: Comfort with dashboards and defining metrics, not just reading them
- Lifecycle & onboarding: Designed multi-surface programs (in-product prompts, web, email) with admin/member specificity
- Positioning & copy excellence: Sharp value props, UX/lifecycle copy, and exec-ready narratives and readouts
- Packaging/paywalls: partnered on plan framing, upgrade paths, and pricing tests that grow revenue without harming retention
- Cross-functional influence: Experience running growth cadences with PM, Eng, Design, Data, and IM/Web. Align DRIs and trade-offs
Desirable
- Domain depth in file sync & share, collaboration, or workflow SaaS; PLG and sales-assist experience
- AI feature marketing (attaching to core workflows; educating on value/limits)
- Shipped reverse trials, plan/packaging refreshes, or paywall migrations at scale
- Built programs for sharing/permissions clarity, over-quota monetization, or multi-product attach
- Portfolio with 3–5 experiment readouts and lifecycle assets (before→after, impact, scale plan)
- Led pods or mentored PMMs; influence at Director/VP level
- Globalization/localization and accessibility-minded writing; external storytelling a plus
- Bachelor’s degree in Marketing, Business, Communications, or related field (advanced degree a plus)
What the job involves
- Dropbox is hiring a Principal Product Marketing Manager to independently own end-to-end growth for Dropbox Core
- You’ll set the strategy and drive hands-on execution across product, packaging/paywalls, and channels—to turn trials into long-term, paying usage
- You’ll define who we win with and why, design habit-first onboarding and lifecycle programs, and partner closely with Growth PM, Engineering, Design and PMM teams to ship fast, measurable experiments
- You’ll use research and funnel data to choose bold bests, back them with clear messaging, and clean instrumentation, and protect trust with sensible guardrails
- Success means meaningful lifts in TPCR, D7/30 retention, feature adoption, and multi-product attach—and leaving behind a repeatable growth system that compounds
- This high-visibility role calls for an autonomous builder-storyteller who writes crisp copy, reads the metrics, explains trade-offs to execs, and moves fast with judgement
- Serve as the growth PMM lead for Dropbox Core, partnering directly with Product, Design, Engineering, and Data Science to set the growth thesis & KPIs
- Own the funnel narrative (ICPs, jobs, value props), and the story that carries users from awareness → Aha → habit → expansion
- Build habit-first onboarding & lifecycle (web, in-product, email/push) with role-aware messaging (admin vs. member)
- Run experimentation end-to-end: Hypotheses, instrumentation, A/B/n design, reads, and scale/no-scale calls with PM
- Drive expansion & monetization: Upgrade paths, over-quota journeys, multi-product attach; propose/paywall & packaging tests with P&P PMM
- Internationalize & integrate: adapt programs for target geos; ship plays that activate value
- Stitch GTM: create a single plan that coordinates paid, LCM, prompts, and web surfaces; set cadences and DRIs
- Insight to roadmap: synthesize market/win-loss/qual+quant signals into clear asks for PM and design
- Collaboration & decision rights (with PM):
- PMM owns who/why/story, onboarding/lifecycle, funnel KPIs, hypotheses, and comms
- PM owns product changes, build/flags, rollout mechanics
- Shared: prioritization, guardrails, and scale decisions grounded in metrics
- The Dropbox Marketing Team shows the world how Dropbox makes work better
- We're storytellers and strategists, exploring new ways to connect our products with the people who need them
- From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact
- Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering
- If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team
- Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights
Our take
Dropbox started by helping people bring together their files in one central place. The contents of these folders are synchronised to Dropbox's servers along with other computers and devices where the user has installed Dropbox, keeping the same files up-to-date across all devices.
Nowadays, there are lots of competing companies in cloud storage, and some with better distribution (e.g. Google and Apple). This explains why Dropbox is making a big push to reinvent itself after a fairly disappointing run since its IPO in 2018. The new Dropbox turns folders into "Spaces", which are collaboration hubs for teams, complete with comment streams, artificial intelligence tools and integrations into services such as Slack.
The company continues to build out its offerings through acquisitions, such as that of Formswift, bolstering its end-to-end agreement workflow capabilities. Indeed, It's very clear that Dropbox is trying to make a big move from being just a storage company. This seems to be a necessary move given the competitive nature of the industry it is operating within.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2014
$350m
SERIES C
Oct 2011
$250m
SERIES B
Total funding: $607.4m
Company benefits
- Medical, dental, and vision coverage
- We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
- Keep sharing and collaborating with friends and family even when you’re not at work with free Dropbox space for your whole crew
- Take the vacation you’ve always dreamed of with up to four consecutive weeks of paid time off
- Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
- Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
- We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
- No two Dropboxers are the same, and their benefits shouldn’t be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them
- Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year
Company HQ
Mission Bay, San Francisco, CA
Leadership
Arash Ferdowsi
(CTO)Studied Computer Science at MIT before founding Dropbox straight out of university
Drew Houston
(CEO)Studied Computer Science at MIT before founding Dropbox straight out of university
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