Performance Marketing Lead, Cuvva
Maternity Cover
£64-72.5k
More information about location
1-4 days a week in office (Farringdon, London)
Car insurance
Be an early applicant
Car insurance
101-200 employees
Be an early applicant
£64-72.5k
More information about location
1-4 days a week in office (Farringdon, London)
101-200 employees
Company mission
We are making cars multiplayer 🚙 We’re creating truly flexible products that meet people’s real needs. Cuvva is building the future of insurance every day.
Role
Who you are
- Strong experience with a mobile first product and specifically acquiring users via web to app is a must
- Strong experience in performance marketing/campaigning, having undertaken digital campaigns for major brands
- Can demonstrate examples of profitable paid user acquisition
- Strong knowledge of ASO
- Strong experience running Paid acquisition campaigns, using Social or Search channels
- Experience with A/B and multivariate experiments
- A can do attitude and a willingness to manage multiple projects
- Exceptional communication skills, both written and verbal
- Have a Balance of creative and analytical thinking
What the job involves
- We are looking for a strong, creative and analytical Performance Marketeer to Lead our Digital Acquisition team for a period of 10 Months (Maternity Cover). Working with the Performance Marketing Director and CMO, you will deliver our Digital Marketing Strategy and be responsible for the company's most important acquisition channels
- Develop and oversee overall digital acquisition strategy working with the wider team to deliver and exceed our goals
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC, deciding where best to invest the overall budget
- Taking ownership of App Store advertising for Cuvva, defining the strategy and looking at ways to improve and optimise our existing activity
- Develop and oversee our digital creative testing ensuring we are constantly iterating our messaging and driving improvement
- Work with the data science team to drive customer insight to create a test and learn process that optimises funnel campaigns, leading to better business outcomes
- Own our Paid Social, Search and Display Strategies
- Identify and own tests on new channels which could drive growth, proving these out through managed tests before rolling successful ones into BAU
- Managing our ASO Strategy looking for ways to improve conversion through both the App Store and Play Store
- Manage Web-App Reporting driving both landing page improvements and through the funnel optimisation
- Work with our Data Science team to further understand performance and implement their models into our campaign activity
- Ensuring tracking and performance monitoring is accurate and optimised
- Reporting on weekly data, trends and reasons for/ solutions to the wider Marketing team
- We’re looking for someone to join our team on a temporary basis, from Feb 2025 until Dec 2025
Application process
- Initial chat with Dan, our Performance Marketing Director (30mins)
- Technical interview with Dan, Emma (PM Lead) and Darryl (CMO) (60mins)
- Values interview - you’ll meet with two Cuvvarati from the wider team (45 mins)
- Founders chat with Freddy (20m)
- 10th Feb would be an ideal start date
- We’d also be open to self employed individuals who prefer to work on a day rate (up to £400 day rate) outside IR35
Salary benchmarks
Our take
Before companies like Cuvva, the most recent consumer-facing innovation in insurance was through aggregators such as Moneysupermarket. However, the experience of using these is not great. The industry is known for low levels of customer support, confusing policies and needing to create a new account every time you want a quote.
Brokers and comparison websites add another step to the process, and charge companies they work with ~£70 on each policy sold, which is passed on to the customer in the form of higher policy costs.
Cuvva's focus on customer service is unusual in insurance, but it's providing them a winning edge. They are trying to make insurance more about the experience than simply the price of the policy. It seems to be working so far, as they’ve got a lot of great customer reviews. The challenge will be scaling this support (it’s notoriously hard to scale great customer service when you’re growing fast).
For an industry where brand loyalty is currently near zero (because people go for the cheapest policies) there could be a big opportunity for a company that provides an end-to-end amazing experience and cuts out the middlemen.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-12% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"LOADS of opportunities to learn. I started at Cuvva 4 years ago in customer operations. Managed to grow within the team and then break off into a..."
Funding (last 2 of 5 rounds)
Nov 2019
$18.4m
SERIES A
Jan 2017
$1.8m
SEED
Total funding: $21.4m
Company benefits
- Health, wfh and wellbeing budget
- Professional development budget, as well as time off for workshops, studying and courses
- One-to-one sessions with our Sanctus coaches, giving you a safe space to talk about your mental health
- Volunteer day - A chance for us to get out of the office and do some good!
- Enhanced parental leave and pay - it doesn’t matter if the Cuvva employee is the primary or secondary caregiver or adoptive parent
- Doctor Care anywhere, for online appointments, referrals & prescriptions
- 25 days of holiday a year (+ public holidays ) - this increases with each year you're at Cuvva!
- Flexible remote working (with a requirement of 3 days in the office per quarter). London area. WeWork offices in Hoxton.
- £100 a month towards your Cuvva car insurance!
- Cycle to work scheme and salary sacrifice scheme for electric car lease!
Company HQ
Farringdon, London, UK
Leadership
Freddy Macnamara
(CEO)Previously founded a renewable energy consultancy in Scotland.
Diversity, Equity & Inclusion at Cuvva
- At Cuvva, we’re dedicated to building an environment where individuals from all walks of life feel a sense of belonging and have the support they need to thrive. To us, it’s crucial that our differences are embraced and celebrated - and that you’re able to bring your whole self to work everyday. To ensure that DBI (Diversity, Belonging, and Inclusion) stays at the forefront of not only our minds but of our actions, we hold a bi-weekly session to discuss our DBI initiatives and strategy. It’s an open invite and individuals from across all different departments get involved. In the past year, here’s a few steps we’ve taken towards creating a more inclusive and equitable environment:
- Improving the diversity of our talent pool by partnering with businesses that have the same values and ethics as us, tracking diversity in our recruitment process and making changes to our hiring strategy to help us reach a wider variety of communities
- Hosting speakers and events on a quarterly basis to educate our team and spark conversation on so many important causes; including Pride at Cuvva and Black Lives Matter
- Conducting a BBI survey so we better understand where we are now, and set out key goals for 2022 on how we can improve.
- To find out more about our DBI journey, check out this blog post by our Head of People, Riva Cahn-Thompson: https://www.cuvva.com/cuvva/where-we-are
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