Performance Marketing Lead, Cuvva
Maternity Cover
£64-72.5k
More information about location
1-4 days a week in office (Farringdon, London)
Short-term car insurance provider
Job no longer available
Short-term car insurance provider
101-200 employees
Job no longer available
£64-72.5k
More information about location
1-4 days a week in office (Farringdon, London)
101-200 employees
Company mission
To give everyone affordable access to a car with temporary care insurance.
Role
Who you are
- Strong experience with a mobile first product and specifically acquiring users via web to app is a must
- Strong experience in performance marketing/campaigning, having undertaken digital campaigns for major brands
- Can demonstrate examples of profitable paid user acquisition
- Strong knowledge of ASO
- Strong experience running Paid acquisition campaigns, using Social or Search channels
- Experience with A/B and multivariate experiments
- A can do attitude and a willingness to manage multiple projects
- Exceptional communication skills, both written and verbal
- Have a Balance of creative and analytical thinking
What the job involves
- We are looking for a strong, creative and analytical Performance Marketeer to Lead our Digital Acquisition team for a period of 10 Months (Maternity Cover). Working with the Performance Marketing Director and CMO, you will deliver our Digital Marketing Strategy and be responsible for the company's most important acquisition channels
- Develop and oversee overall digital acquisition strategy working with the wider team to deliver and exceed our goals
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC, deciding where best to invest the overall budget
- Taking ownership of App Store advertising for Cuvva, defining the strategy and looking at ways to improve and optimise our existing activity
- Develop and oversee our digital creative testing ensuring we are constantly iterating our messaging and driving improvement
- Work with the data science team to drive customer insight to create a test and learn process that optimises funnel campaigns, leading to better business outcomes
- Own our Paid Social, Search and Display Strategies
- Identify and own tests on new channels which could drive growth, proving these out through managed tests before rolling successful ones into BAU
- Managing our ASO Strategy looking for ways to improve conversion through both the App Store and Play Store
- Manage Web-App Reporting driving both landing page improvements and through the funnel optimisation
- Work with our Data Science team to further understand performance and implement their models into our campaign activity
- Ensuring tracking and performance monitoring is accurate and optimised
- Reporting on weekly data, trends and reasons for/ solutions to the wider Marketing team
- We’re looking for someone to join our team on a temporary basis, from Feb 2025 until Dec 2025
Application process
- Initial chat with Dan, our Performance Marketing Director (30mins)
- Technical interview with Dan, Emma (PM Lead) and Darryl (CMO) (60mins)
- Values interview - you’ll meet with two Cuvvarati from the wider team (45 mins)
- Founders chat with Freddy (20m)
- 10th Feb would be an ideal start date
- We’d also be open to self employed individuals who prefer to work on a day rate (up to £400 day rate) outside IR35
Salary benchmarks
Our take
Car insurance hasn't traditionally worked around how people actually use their cars. Most policies lock drivers into annual contracts, even if they only need cover for a few hours of days. So Cuvva has set out to fill that gap with its app that lets drivers buy fully comprehensive isnurance by trhe hour, day or week. More than a million drivers have used it, and it's becoming especially popular among younger drivers who value flexibility over paperwork.
What began as a clever workaround has turned into a profitable business, as the company is backed by investors including RTP Global and Breega, allowing its to expand its product range and challenge bigger insurers. More recently, it reached profitability and then tripled adjusted profits to £12.8M in 2024, with turnover climbing to £27.4M. A huge part of that growth has come from building its own AI-powered systems in-house, which now handle the majority of customer queries and keep operating costs low.
Now Cuvva is pushing further into the mainstream through a partnership with Toyota Insurance Services Europe, bringing its short-term cover directly ot Toyota and Lexus drivers. It's a clear sign that flexible, app-based insurance is no longer just a niche alternative but something major car brands see value in and if Cuvva can keep pairing its tech-led efficiency with partnerships like this, then its on alcear path to becoming not just the UK's leading short-term insurer, but a much broader player in digital motor insurance.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2019
$19.8m
SERIES A
Jan 2017
$2m
SEED
Total funding: $23.2m
Company HQ
Westminster, London, UK
Leadership
Freddy Macnamara
(Founder & CEO)Freddy previously founded a renewable energy consultancy in Scotland.
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