Senior Director of Product Marketing, LucidLink
$175-200k
+ Offers Equity, Offers Bonus, Eligible for 15% annual bonus on top of base salary
Cloud-based video editing
Be an early applicant
Cloud-based video editing
101-200 employees
Be an early applicant
$175-200k
+ Offers Equity, Offers Bonus, Eligible for 15% annual bonus on top of base salary
101-200 employees
Company mission
To make data universally, securely, and seamlessly accessible to everyone, everywhere.
Role
Who you are
- Experience: 10+ years in Product Marketing, with a proven track record leading and scaling teams at high growth B2B SaaS companies from Series C onwards
- Multi-Motion GTM: Proven track record of building and managing GTM functions in complex B2B SaaS environments with a Sales-led growth motion. Experience in PLG as well is a bonus
- Strategic Vision: Deep understanding of category creation and building product differentiation that creates an edge in competitive SaaS markets
- Customer Obsession: Passionate about understanding customer pain points and leveraging insights to shape positioning and go-to-market strategies that deliver instant relevance and credibility
- Storytelling Excellence: Exceptional ability to translate complex product features into compelling, relatable narratives that inspire action across both technical and non-technical audiences
- Cross-Functional Leadership: Proven ability to align and build with Product, Sales, and Marketing teams to deliver shared ownership of goals
- Data-Informed Decision-Maker: Expertise in leveraging analytics (Amplitude, Salesforce, Marketo, ZoomInfo), customer feedback, and market research to inform strategy and measure success
- Operational Execution: Demonstrated skill in driving efficiency through process and technology implementation from ideation to execution
What the job involves
- As the Senior Director of Product Marketing, you will play a pivotal role in making LucidLink the essential Storage Collaboration platform for the Creative Industries and expand into new data-intensive verticals
- You will craft a compelling narrative that owns LucidLink’s differentiation, grow a full-funnel content engine to feed our SLG and PLG growth motions, and scale product launch capabilities to drive awareness, adoption, and retention for major product releases planned in 2025 and beyond
- This role demands a blend of strategic thinking, deep collaboration with Sales and Product, and hands-on execution
- It will report directly to the VP of Marketing
- Define and position LucidLink’s leadership in the Storage Collaboration category, leveraging insights from customers, competitors and thought leaders to craft a market-leading narrative
- Develop frameworks that highlight LucidLink’s unique value, connecting product capabilities to the specific pain points and goals of our ICPs
- Build a scalable ICP/Persona-driven content strategy that engages target audiences at every stage of the funnel to grow sales pipeline and velocity
- Lead the content marketing team to create compelling product stories, customer success stories, and UGC-driven campaigns to drive organic growth and awareness
- Lead the strategy and execution for small features releases and two major launch activations per year, achieving measurable adoption milestones and enabling cross-functional alignment
- Drive co-marketing efforts that extend LucidLink’s reach through its community of customers, strategic partners and developer ecosystem
- Launch and oversee a Voice of the Customer program in partnership with the Community team, ensuring insights inform the roadmap and resonate in messaging across Sales and Marketing
- Partner with Product teams to deliver customer-first innovations, ensuring feedback loops continuously improve adoption and satisfaction
- Equip Sales with world-class enablement materials—battle cards, ROI tools, competitive analysis—to drive a 20% improvement in close rates
- Foster operational efficiency by mentoring Marketing team members and implementing best practices from high-growth SaaS companies
Application process
- Deadline to Apply: February 28, 2025 at 7:00 AM UTC
Our take
Remote working has become a pretty standard part of the fabric of modern-day work life. But how do you navigate remote working in professions - such as video editing - where people require computers capable of downloading huge files and softwares in order to do their job? That’s the issue LucidLink takes aim at, with its cloud-based file-sharing service.
Its platform is specifically designed to be able to share very large amounts of data over very long distances, immediately. This is what makes it suitable for cloud-based video editing services - a huge breakthrough for media and television which enables post-production to be possible remotely in a way that it fundamentally wasn’t before.
LucidLink has cornered a very clear gap in a huge market. With 2023 funding expected to help the company reach profitability, it already had swathes of high-profile customers. These include Netflix, MTV, Condé Nast, Spotify, JP Morgan and Vice, so it's set to make serious waves moving forward,
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Nov 2023
$75m
SERIES C
May 2022
$20m
SERIES B
Total funding: $114.6m
Company benefits
- Stock option plan
- Additional vacation days based on your needs so you can maintain a healthy work-life balance
- Flexible working hours and work location
- Company-sponsored sport cards for you and one companion
- Fresh fruits and other snacks in the office at all times and a company-sponsored team lunch every Friday
- A full-coverage health care package that includes dental care and medical supplies
Company values
- Foster integrity, trust, and compassion: We act according to our principles and lead with compassion. We strive to build a trusting and respectful environment, both internally with our team and externally with customers
- Create an open and positive culture: We share information. In our transparent environment, we over-communicate and nurture new ideas based on merit
- Set high expectations: We believe in the impossible. Good is the enemy of great, so think big. We put passion into everything we do
- Be bold and disruptive: We are bold and not afraid to take risks. We know not just what we are doing but understand the purpose behind it
- Pursue excellence: We recognize people thrive when challenged. Learn, adjust, and try new things. With an appetite for growth and improvement, we can reach our full potential
- Embrace and drive change: We believe that every employee has the power to make our company better. We are not afraid to challenge the status quo
- Focus on the Long-Term: We have a long-term mindset for every aspect of our business and prepare for the future by developing the innovations of tomorrow.
Company HQ
West Portal, San Francisco, CA
Articles
Leadership
George Dochev
(CTO)Previously Lead Software Engineer at ASE Engineering, before co-founding and serving as Director of Software Engineering at DataCore Software.
Peter Thompson
(CEO)Former Manager of Inabata & Company, President and Representative Director of DataCore Japan, and VP of Emerging & Developing Markets at DataCore Software.
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