Director of Marketing AI Strategy, Okta
$206-309k
Offers bonus and equity (where applicable)
More information about location
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
$206-309k
Offers bonus and equity (where applicable)
More information about location
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- Experience: A proven track record of leading and scaling technology, data, or product-focused teams within a marketing or sales operations context
- Strategic Acumen: A thorough understanding of the B2B SaaS demand generation engine, with the ability to identify and prioritize AI applications that directly drive business growth
- Technical Fluency: A strong understanding of modern AI concepts, including large language models (LLMs), agentic AI, and intelligent automation. You don't need to be a developer, but you must be able to understand technical concepts and their business implications
- Collaboration: Excellent communication and stakeholder management skills with the ability to influence and build consensus across diverse teams
- A "Human + AI" Philosophy: A belief that AI should augment human creativity and expertise, not replace it, with a commitment to a "human-in-the-loop" approach
What the job involves
- Okta Marketing is seeking a visionary and pragmatic Director to lead our new AI-focused team
- This is a unique opportunity to build and lead a small, high-impact team at the forefront of AI innovation in marketing
- You will be responsible for creating and executing a strategy that leverages agentic AI and intelligent workflows to drive measurable productivity gains, optimize our operations, and elevate our marketing practices to the next level
- This role reports to the VP, Global Demand Marketing and is the strategic liaison to the central Okta AI Hub
- Strategy & Leadership: Define and own the overall AI innovation strategy for the marketing organization, aligning all initiatives with core business objectives and a three-year horizon for growth and maturation
- Team Management: Lead and mentor a dedicated 5-person Marketing AI Spoke team, fostering a culture of rapid experimentation, iterative development, and operational excellence
- Portfolio Management: Oversee the delivery of AI solutions within three key portfolios:
- Content & Knowledge: Centralize and automate content creation and knowledge management
- Revenue & Growth Optimize key handoffs and repeatable processes within the marketing and sales funnel
- Customer Experience: Orchestrate seamless, multi-channel customer journeys
- Cross-Functional Collaboration: Partner directly with marketing strategy and operations leaders to identify high-impact opportunities, translate strategic goals into actionable AI initiatives, and ensure seamless integration of new AI agents and workflows into the existing technology stack
- Governance & Enablement: Establish a clear prioritization and governance framework for all AI initiatives. Partner with the Enablement Lead to drive a culture of AI fluency and adoption across the marketing organization
- Liaison to the Hub: Act as the primary interface with the central Okta AI Hub, ensuring all initiatives adhere to company-wide AI policies, security, and governance standards
- Business Value & Reporting: Define key performance indicators (KPIs) and report on the business value delivered, focusing on productivity, efficiency, revenue impact, and content quality
- You’ll be at the forefront of a major business transformation, with the opportunity to build a new function from the ground up and have a tangible impact on the entire marketing organization
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 123 more jobs at Okta