User Acquisition Manager, Praktika.ai
+ Equity
Language learning app with GenAI avatars
Be an early applicant
Language learning app with GenAI avatars
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
To deliver efficient and engaging learning experiences for billions of people worldwide by bridging the gap between learning apps and human tutors.
Role
Who you are
- We're looking for hands-on performance marketers who thrive in a fast-moving environment, bring a growth mindset, and operate with a high degree of agency and autonomy
- 1.5+ years of hands-on User Acquisition / Performance Marketing experience
- Experience with Google / Microsoft Ads and/or Meta / TikTok Ads
- Experience independently managing paid acquisition campaigns and making day-to-day optimisation decisions
- Strong understanding of campaign optimisation, testing, attribution and core performance metrics
- Analytical mindset: you understand what drives campaign performance and turn insights into actions
- Interest in performance creative: you analyse creative performance, spot patterns and suggest new tests
- Interest in the product side of acquisition: you connect campaign results with landing pages, funnels and offers
- Strong attention to detail and high execution speed
- Comfortable using AI and automation tools in day-to-day work
- Upper-intermediate or advanced English
Desirable
- Experience with Pinterest, Snapchat, AppLovin or other channels
- Experience with web acquisition, subscriptions or international markets
What the job involves
- We're hiring a User Acquisition Manager to help us evolve our web direction at Praktika. This is a hands-on role for a performance marketer who enjoys owning campaigns end-to-end: from campaign setup and optimisation to performance analysis and new channel launches
- You'll partner closely with our Creative team, Growth and the web funnel team, and your work will directly shape how learners discover Praktika on the web
- Manage day-to-day performance and optimisation of web acquisition campaigns across different media sources, making data-driven decisions on scaling, pausing or restructuring
- Set up and run experiments across creatives, audiences, signals and campaign setups
- Analyse campaign and creative performance and turn insights into actionable next steps
- Support the launch and testing of new channels, campaign types and advertising formats
- Work closely with the Creative team on creative testing, performance analysis and iteration of new concepts
- Contribute to web funnel optimisation by bringing UA insights and identifying growth opportunities
- Use AI tools and automation to streamline reporting, creative analysis, campaign optimisation and other recurring UA workflows
- Collaborate with advertising partners and account managers to improve performance and support new initiatives
- Stay current on industry trends, platform updates, privacy changes and emerging AI capabilities in performance marketing
Application process
- Recruiter screen
- Hiring manager interview
- Skills test: UA case study
- Culture fit
- Leadership interview
Our take
Learning a new language is no mean feat, but the era of learning apps has certainly made it simpler and more accessible than ever before. Praktika hopes to improve the experience even more. It employs GenAI avatars to make the language learning experience feel more natural.
Through the Praktika app, users can access 1-to-1 tutorship powered by these avatars, which have individualized backgrounds and a range of accents. The company's aim is to combine the precision of a tutor with the fun of an app, supplying lessons, practice and feedback through a colourful UI.
Aiming to compete with tutorship rather than other learning apps, Praktika stands out as a cost-effective way for individuals to access 1-to-1 learning on their own schedule. This approach resulted in its 2024 fundraising of $35.5M, which is being used to heighten the app experience, improve avatar accuracy and add new languages.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2024
$35.5m
SERIES A
Dec 2021
$0.5m
SEED
Total funding: $36m
Company HQ
Wilmington, DE
Leadership
Adam Turaev
(Co-Founder & CEO)Prior to co-founding Praktika in 2021, Adam co-founded Cleverbots where they served as the Strategy Director for nearly 3 years. Before that, they were a Global Media & CRM Manager at SPLAT and a Digital Manager at RB.
Anton Marin
(Co-Founder & CTO)Anton previously served as a Senior Cloud Engineer at TWAICE, as a Backend Engineer at relayr, and as a Big Data Engineer at Rakuten.
Ilya Chernyakov
(Co-Founder & COO)Previously co-founded Cleverbots alongside Adam where they worked in Operations & Product. Before that, they worked at Sanofi in various Product Management roles.
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