Director of Paid Media, #Paid
16 Month Contract
Influencer marketing & collaboration platform
Job no longer available
Influencer marketing & collaboration platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To power all brand collaborations across the creator economy, enabling creators to build careers they love.
Role
Who you are
- 7–10+ years of experience in paid media, digital marketing, or creator marketing
- Proven leadership experience managing full-time employees and leading a high-performing team
- Direct, hands-on experience running paid campaigns across Meta, TikTok, Snapchat, and other social platforms
- Deep understanding of auction dynamics, bidding strategies, creative testing, and optimization tactics
- Experience managing $5M+ in annual media spend (preferred)
- Strong background in media strategy, amplification regulations, and paid media innovation
- Experience managing contractors and collaborating with cross-functional leadership
- Comfortable navigating fast-paced, high-growth environments
- Highly organized and process-oriented, with strong communication and critical thinking skills
- Bonus: Experience in the creator economy and working closely with Sales or Creative Strategy teams
- Bonus: Experience at a tech company
What the job involves
- We’re looking for a strategic and hands-on Director of Paid Media to lead our Media team during a 16-month maternity leave coverage
- In this role, you’ll be responsible for driving paid media strategy and performance across the organization while directly managing our internal team and contractors
- You’ll ensure that our paid media efforts continue to deliver strong results, evolve with industry trends, and scale effectively as we grow
- You’ll play a key role in cross-functional collaboration with Sales, Strategy, Client Success, and Product—contributing directly to client results, internal innovation, and company revenue goals
- Media Innovation & Product Development: Identify opportunities for new paid media offerings tailored to the creator economy, helping #paid stay ahead of the curve
- Cross-Functional Collaboration: Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals
- Technology & Efficiency Optimization: Partner with Product to identify tooling and automation opportunities that streamline campaign execution and media buying operations
- Team Incentives & Performance Growth: Design and implement performance-based incentives that motivate team members and support strategic business outcomes
- Thought Leadership & Industry Trends: Stay on top of platform updates and industry shifts, bringing fresh thinking and leadership to the way we buy media at #paid
- Team & Process Management: Manage and support a team of media buyers, fostering a high-performance culture and implementing processes that enhance efficiency and scale
- Departmental Operations: Oversee day-to-day operations of the Media team, including resource planning, internal reporting, and workflow improvements
- Media Strategy & Execution: Own and optimize paid media campaigns across major platforms, ensuring effective creator ad placements and consistent performance
- Campaign Optimization & Performance: Provide strategic input and hands-on support for live campaigns to ensure we’re delivering strong performance for clients
- Lead a team of full-time employees and contractors, ensuring strong performance, high engagement, and alignment to team goals
- Design and implement scalable media strategies that drive strong results in the creator economy
- Build and streamline internal processes that enhance media operations and campaign execution
- Collaborate with Sales, Strategy, and Client Success teams to ensure campaigns meet client goals
- Partner with the Product team to identify and build tools that increase media team efficiency
- Provide mentorship and support to the Media team while creating performance incentives that drive motivation and innovation
- Stay ahead of industry trends and contribute to #paid’s internal and external thought leadership
- Manage and optimize paid social campaigns hands-on across Meta, TikTok, Snapchat, and more
Our take
The social media creator economy has continued to grow and flourish in recent years. However, influencers continue to battle the challenge of an ever-changing engagement algorithm. This has not made it easier for big brands, who have, since the early days of social media, struggled with harnessing the power of influencer marketing. #Paid was founded to provide a solution to both stakeholders.
#Paid is a creator marketing software platform built as a marketplace for businesses to harness the influencer marketing economy. It allows influencers access to a wide array of clientele, and provides its business customers with the ability to generate campaigns, shop creators, and reach their target audience without the expertise previously needed to execute these campaigns. The company’s precision matching has contributed significantly to its success in recent years.
Impressively, the company serves Nestle, UberEats, Volvo, and Canon, amongst other big names. With the continued rise of the content creation industry, #Paid’s unique positioning as both content and brand advocate should secure its growth along with it. Recently, the company was named an official TikTok Marketing Partner, offering yet more opportunity for it to expand the reach of its platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$13.7m
SERIES B
May 2018
$9m
SERIES A
Total funding: $24.3m
Company benefits
- Digital first
- Spending account
- Unlimited vacation
- Internet/phone allowance
- Health coverage
- Education allowance
- Summer Fridays
- Team socials
Company HQ
Wellington Place, Toronto, ON
Leadership
Bryan Gold
(CEO)Has worked previously as a Launch Specialist at Apple and is an Alumnus of Next Founders.
Adam Rivietz
(CSO)Previously the Founder & President of Entourage Apps, which was acquired, as well as Owner & Founder of MyProm Inc.
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