Senior Director of Measurement and Insights, Influencer
$120-150k
+ bonus
Expert level
New York
Influencer marketing platform
Open for applications
Influencer marketing platform
501-1000 employees
B2BMarketingDigital MediaSocial Media
Open for applications
$120-150k
+ bonus
Expert level
New York
501-1000 employees
B2BMarketingDigital MediaSocial Media
Company mission
For creator campaigns to be judged in the same way as other media activations.
Role
Who you are
- We are seeking a candidate with 10+ years of experience in advertising effectiveness; leading a combination of measurement / research / insights functions within the media space, with direct influencer marketing experience a big plus
- You should have experience of selling and delivering agency-style services to a range of different clients
- Skilled at building strong stakeholder relationships; including with external clients and a range of different internal teams
- Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders
- You should have an understanding of what it takes to work with an early-stage company
- You should be able to show evidence of success in growing a customer base from the ground up
- You have an appetite for new challenges and a constant drive towards improvement
- A self-starter who can build and manage the processes necessary to both deliver success and measure performance
What the job involves
- This role reports to the President, North America
- We’re looking for a fearless self-starter; who is strategic, self-motivated, extremely collaborative, and incredibly curious about brands, culture, communications, and connections - and above all, influencer marketing
- In this role, you will own the vision behind, and execution of, our end to end measurement proposition, as well as our insights capabilities across the board
- Measurement: We believe that the ability to effectively measure the impact of influencer marketing is key to the growth of our company and our entire industry
- Influencer has invested in ensuring we have market leading measurement capabilities to help deliver meaningful campaign data, insights and ultimately results to our clients across their work with us
- You will be responsible for our overall approach to measurement, accountable for delivering market-leading studies to our clients, and on-boarding new vendors and capabilities to keep us at the forefront of the industry
- Insights: Insights are a backbone of our approach to our creator marketing strategy for our clients
- We harvest data from 1st, 2nd and 3rd party sources to ensure our creative ideas are de-risked, and to help our clients make the right decisions on their investment with Influencer
- You will be responsible for scaling our insights proposition across the company, working with key stakeholders to deliver impactful work, and managing relationships with our external vendors
- As a key member of the North America team, you will also play a leading role in the continual development of our proposition and go to market strategy, as well as influencing our geographical expansion strategy, account growth and new business efforts in partnership with your peers, and as an ear to the ground for our clients, partners and the influencer marketing industry at large
- You will get to be at the forefront of shaping the discipline of measurement within the influencer marketing industry
- You will get to work directly on some of the worlds biggest brands and advertisers, showcasing the effectiveness of our campaigns to influential senior marketing leaders
- You will get access to vast amounts of data via proprietary and third party tools to develop market leading insight and research that we will champion externally as part of our marketing activity
- Lead, Manage and Be Accountable; For our measurement and insights team, overseeing and maintaining best in class output across multiple touchpoints through effective management, mentorship, training and development
- Setting and Owning the Vision; for Influencers approach to measuring and conveying campaign effectiveness across our suite of products and solutions. As an expert in the field, you will be seen as a source of information and education across the discipline of measurement and insights, and the upskilling of our client-facing teams to successfully translate and deliver our offering to clients will be key to success in this role
- Post Campaign Analysis; Accountable for the overall quality and output of all post campaign analysis delivered by client service and measurement teams through appropriate tools, processes and systems (including collaboration with our engineering team on the measurement components of our proprietary campaign management platform ‘Waves’)
- Third Party Measurement Partners: Owning and managing our relationships with key vendors who provide measurement solutions for our clients across brand lift, sentiment analysis and other bespoke solutions to ensure our measurement offering remains market leading
- Insight curation and delivery: Owning the development and delivery of bespoke insights, both proactively (for marketing and sales collateral) and reactively (for pitches, post campaign reports and ad hoc client requests), including managing key vendors for the collation of relevant data to feed these insights (e.g. GWI)
- Building an industry-leading reputation for Measurement; You will have an active presence in the market, continuing to grow the reputation of the Influencer brand across the industry by participating in marketing opportunities and key forums with our most important clients
- Marketing Content: Partnering with marketing on the development of tentpole research reports, leading in the development of narrative and direction and participating in the activation where appropriate
- In the first few months, you would have:
- Embedded yourself with some of our key clients and their measurement needs and priorities
- Contributed to key pitches and proposals through curated insights to support our strategic and creative ideas
- Participated in client pitches and meetings to help successfully sell in our measurement capabilities
- Worked with our marketing team on defining key research priorities for key tentpole campaigns
Our take
Influencer is a technology platform that simplifies influencer marketing for both advertisers and creators. Connecting global brands with a network of vetted macro and micro creators, ensuring authenticity, quality, and creativity.
Once a connection is made, brands collaborate with creators to promote their products organically through creative content. Alongside this, the platform also provides brands with in-depth analytics on both the creators and campaign performance.
As an Official Global Marketing Partner with Meta, TikTok, YouTube, Twitch and Snapchat, Influencer has delivered award-winning campaigns for global brands like Xbox, NatWest, Amazon, Coca-Cola, Google, ASOS, and Spotify
With the growing shift towards influencer marketing, the Influencer team is poised to leverage its deep industry knowledge, extensive social media expertise, and global reach to capitalize on this trend
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2019
$3.7m
SERIES A
Total funding: $3.7m
Company benefits
- Private Healthcare: We've got you covered for a range of healthcare needs
- Enhance Parental Leave: We support our people with big life changes
- Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
- Hybrid Working Model: We understand that your best work doesn't need to be in our offices. That's why we offer our people the option to work from home for two days a week
- Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
- Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
- End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
- Flexible Working: Start and finish times that can be flexed to support you
- Work from Anywhere Policy: Enjoy the freedom to work from where you want
- Dog Friendly Office: Your four-legged friends are always welcome in our office
- Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
- Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
- Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
- Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Company values
- Bring the Energy: Be impressive, celebrate, progress, go for it
- Be Dependable: Care about your work, do what you say, get things done
- Do it Together: Help others succeed, challenge ideas, not people, be a team player
Company HQ
Soho, London, UK
Articles
Leadership
Ben Jeffries
(Co-Founder & CEO)Award winning Entrepreneur, Co-Founder of Breeze Clothing.
Caspar Lee
(Co-Founder & CVO)Investor and Youtuber. Co-Founder of MVE and Creator Ventures.
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