Senior Director of Measurement and Insights, Influencer
$120-150k
+ bonus
Expert level
New York
Influencer marketing platform
Be an early applicant
Influencer marketing platform
501-1000 employees
B2BMarketingDigital MediaSocial Media
Be an early applicant
$120-150k
+ bonus
Expert level
New York
501-1000 employees
B2BMarketingDigital MediaSocial Media
Company mission
To Make Waves; an idea seeded in the fact that creators tell stories that build human connections, which set off waves of influence.
Role
Who you are
- We are seeking a candidate with 10+ years of experience in advertising effectiveness; leading a combination of measurement / research / insights functions within the media space, with direct influencer marketing experience a big plus
- You should have experience of selling and delivering agency-style services to a range of different clients
- Skilled at building strong stakeholder relationships; including with external clients and a range of different internal teams
- Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders
- You should have an understanding of what it takes to work with an early-stage company
- You should be able to show evidence of success in growing a customer base from the ground up
- You have an appetite for new challenges and a constant drive towards improvement
- A self-starter who can build and manage the processes necessary to both deliver success and measure performance
What the job involves
- This role reports to the President, North America
- We’re looking for a fearless self-starter; who is strategic, self-motivated, extremely collaborative, and incredibly curious about brands, culture, communications, and connections - and above all, influencer marketing
- In this role, you will own the vision behind, and execution of, our end to end measurement proposition, as well as our insights capabilities across the board
- Measurement: We believe that the ability to effectively measure the impact of influencer marketing is key to the growth of our company and our entire industry
- Influencer has invested in ensuring we have market leading measurement capabilities to help deliver meaningful campaign data, insights and ultimately results to our clients across their work with us
- You will be responsible for our overall approach to measurement, accountable for delivering market-leading studies to our clients, and on-boarding new vendors and capabilities to keep us at the forefront of the industry
- Insights: Insights are a backbone of our approach to our creator marketing strategy for our clients
- We harvest data from 1st, 2nd and 3rd party sources to ensure our creative ideas are de-risked, and to help our clients make the right decisions on their investment with Influencer
- You will be responsible for scaling our insights proposition across the company, working with key stakeholders to deliver impactful work, and managing relationships with our external vendors
- As a key member of the North America team, you will also play a leading role in the continual development of our proposition and go to market strategy, as well as influencing our geographical expansion strategy, account growth and new business efforts in partnership with your peers, and as an ear to the ground for our clients, partners and the influencer marketing industry at large
- You will get to be at the forefront of shaping the discipline of measurement within the influencer marketing industry
- You will get to work directly on some of the worlds biggest brands and advertisers, showcasing the effectiveness of our campaigns to influential senior marketing leaders
- You will get access to vast amounts of data via proprietary and third party tools to develop market leading insight and research that we will champion externally as part of our marketing activity
- Lead, Manage and Be Accountable; For our measurement and insights team, overseeing and maintaining best in class output across multiple touchpoints through effective management, mentorship, training and development
- Setting and Owning the Vision; for Influencers approach to measuring and conveying campaign effectiveness across our suite of products and solutions. As an expert in the field, you will be seen as a source of information and education across the discipline of measurement and insights, and the upskilling of our client-facing teams to successfully translate and deliver our offering to clients will be key to success in this role
- Post Campaign Analysis; Accountable for the overall quality and output of all post campaign analysis delivered by client service and measurement teams through appropriate tools, processes and systems (including collaboration with our engineering team on the measurement components of our proprietary campaign management platform ‘Waves’)
- Third Party Measurement Partners: Owning and managing our relationships with key vendors who provide measurement solutions for our clients across brand lift, sentiment analysis and other bespoke solutions to ensure our measurement offering remains market leading
- Insight curation and delivery: Owning the development and delivery of bespoke insights, both proactively (for marketing and sales collateral) and reactively (for pitches, post campaign reports and ad hoc client requests), including managing key vendors for the collation of relevant data to feed these insights (e.g. GWI)
- Building an industry-leading reputation for Measurement; You will have an active presence in the market, continuing to grow the reputation of the Influencer brand across the industry by participating in marketing opportunities and key forums with our most important clients
- Marketing Content: Partnering with marketing on the development of tentpole research reports, leading in the development of narrative and direction and participating in the activation where appropriate
- In the first few months, you would have:
- Embedded yourself with some of our key clients and their measurement needs and priorities
- Contributed to key pitches and proposals through curated insights to support our strategic and creative ideas
- Participated in client pitches and meetings to help successfully sell in our measurement capabilities
- Worked with our marketing team on defining key research priorities for key tentpole campaigns
Our take
Influencer’s proprietary technology simplifies the influencer marketing process for both advertisers and creators. The data-driven end-to-end technology platform provides global advertisers with access to a network of premium macro and micro creators, vetted for authenticity, quality and creativity. Once a connection has been made, brands work with these Content Creators to generate a buzz organically for brands through producing creative content to advertise their products. Subsequently, brands can access in-depth analytics of both the Content Creator and the campaign data on the platform.
Influencer is an Official Global Marketing Partner with Facebook, Instagram and TikTok and have produced award-winning campaigns for global brands such as Alibaba, PepsiCo, Ocado, Procter & Gamble, Superdry, Pernod Ricard and Barclays.
With brands increasingly shifting their focus onto influencer marketing, the Influencer team a set to capitalise on this with their in-depth understanding of the industry, wealth of experience in social media and global ambitions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2019
$3.7m
SERIES A
Total funding: $3.7m
Company benefits
- We work on a 60/40 hybrid working model. We tend to encourage everyone to come into the office 3 days a week if they can. We are flexible on the days you wish to work from home.
- We have core working hours but you are able to flex your hours outside of these to enable you to meet your personal needs outside of work.
- Paid sick leave. Free breakfast, fresh fruit, tea and coffee and soft drinks are provided in the office. Activities to improve your physical and mental wellbeing are on offer, including yoga and meditation.
- We provide mental health resources to keep your mind at ease, including a Headspace membership for all team members, and regular talks from mental health experts.
- Training budgets for courses and conferences are on offer We encourage our team to attend regular knowledge sharing sessions, through the programme ‘Educate x Influencer’
- We provide a Study Budget for each team member so that they can purchase educational books and resources of their choice.
- We’ll automatically enrol you onto the Smart Pension scheme, where we offer a 3% employer contribution. Please note that you can opt out of this, if you’d prefer
- We celebrate every team member’s work anniversary with additional holiday days, cupcakes, balloons and more (because what’s a celebration without a special treat!)
- We host regular company wide socials so you can connect with your teammates and the wider company. We also offer smaller team breakfasts, lunches and dinners
- We’re a proud member of the Cycle to Work scheme, where you can exchange part of your salary for a benefit – either a bike and/or a bike accessory
Company values
- Don't just follow, Influence
- Bring Everything
- Creativity with Purpose
- Break Boundaries
- Client obsession
Company HQ
Soho, London, UK
Articles
Leadership
Ben Jeffries
(CEO)Award winning entrepreneur, co-founder of Breeze Clothing.
Caspar Lee
(CVO)Investor, Youtuber, co-founder of Proper Living.
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