Strategic Events, Portfolio Senior Manager, ServiceNow
$146.4-256.2k
+ Variable/incentive compensation + Employee Stock Purchase Plan
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$146.4-256.2k
+ Variable/incentive compensation + Employee Stock Purchase Plan
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
- BA/BS in Mathematics, Statistics, Computer Science, Economics, Marketing, Business or analytical field
- 8+ years of marketing analytics experience, focusing on standardization of reporting and measurement. Experience with field marketing and events, strongly preferred
- Ability to not only understand the immediate ask of the business, but to see the long term roadmap for Events and keep building and innovating in that direction
- Ability to actively listen and learn from stakeholders. Understand the rationale behind their questions, how it applies across all GEOs, functions, and departments, and how it can be seamlessly adopted by everyone
- To stay current with our OKR visualization, we need to proactively develop dashboards that allow our stakeholders to self-serve
- This role necessitates outstanding communication skills, as it requires effective collaboration across all departments and levels within Field Marketing, as well as with various Sales functions
- Demonstrated proficiency in concurrently managing multiple projects and deadlines while effectively coordinating with numerous stakeholders
- Acquire a thorough understanding of the measurement framework for Event Performance
- Effective project management involves the development of both long-term and short-term roadmaps to adequately meet business requirements
What the job involves
- This position involves formulating an analytics roadmap to support our Strategic Events Portfolio
- The roadmap will include strategic event audience planning, performance tracking, and providing insights throughout three lifecycle stages: pre-event, live event, and post-event
- Key responsibilities encompass managing measurement and reporting requirements for all events, whether they are strategic (e.g., Knowledge, World Forum, Summit) or field events (e.g., internal, third-party, webinars)
- This task entails converting the strategy from MLT/ELT into dashboards to ensure data accessibility and validity
- These dashboards will be available to our Marketing and Sales stakeholders for self-service reporting
- Moreover, the role ensures the standardization of reporting and measurement models across all events, empowering stakeholders to not only report on but also act upon performance results
- Additionally, it involves educating stakeholders on the drivers of key insights for events, identifying critical insights to focus on, exploring additional lenses to optimize revenue, and determining the KPIs used for marketing and sales reporting
- Establish an Analytics Roadmap: Formulate and enhance a comprehensive measurement framework for all events, encompassing Strategic (e.g., Knowledge, World Forum, Summit) and Field (internal, third-party, webinars)
- Develop comprehensive and validated dashboards that adeptly convert MLT/ELT strategies into intuitive self-service reporting tools for Marketing and Sales stakeholders
- Standardize measurement by establishing consistent metrics and reporting frameworks across all event types to enhance performance visibility and accountability
- Empower stakeholders by educating teams on key performance indicators, insight drivers, and revenue impact levers, enabling them to understand, act upon, and optimize event performance
- Supervise the Product Development Lifecycle: Develop a robust collaboration with DT to ensure all tasks are prioritized appropriately, with a focus on user-friendliness, accessibility, and providing stakeholders with seamless self-service data access
- Understanding Business Storylines as tied to Goals, OKRs and business outcomes
- Build requirements that support he storylines that outline exact user acceptance criteria
- Prioritize the requirements to ensure proper spint planning for on time deliver
- User Acceptance Testing (UAT) to ensure deliverable aligns with acceptance criteria delivered
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Founder & Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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